5 Ways to Use Online Tools to  Drive More Sales@ducttape
Some telling facts• ROBO is real (Comscore)• Search for local business info online  before venturing out    – 81% of the 1...
Some telling facts• 44% of online consumers said that one of  the most important features a website  could add is the abil...
And, some more fun facts• Where consumers go first when  searching for a local business: (Comscore)    – 33% Search Engine...
The Marketing HourglassTM            Know     • Who and how, ads, referrals, networking             Like    • Website, blo...
What we’ll cover today     • Online calls to action     • O2O advertising     • Networked networking     • Local social gr...
1) Online calls to action     • Free pass     • Free session     • Coupon or    trial     • Click to call/chat     • Sched...
Free pass     • Form –  Wufoo     • PDF ticket     • Bring a friend/guest@ducttape
Free session     • Form –  Wufoo     • PDF ticket     • Bring a friend/guest@ducttape
Coupon or trial     • Traditional coupon            • www.coupontank.com     • Sample     • Evaluation     • Gift certific...
Click to call/chat     • Pricing/quote            • Liveperson            • BoldChat            • Olark     • Directions  ...
Click to call/chat@ducttape
Schedule now     • Push      and pull            • GenBook            • Schedulicity            • ClickBook     • Right no...
Schedule now     • Agendize            • Appointments            • Click to call            • Call tracking            • S...
Directions     • Google Maps            • aardvarkmap.net            • Batchgeo.com     • Turn by turn@ducttape
2) O2O advertising     • Google Adwords     • Google Places     • Facebook targeting     • Landing pages@ducttape
Google AdWords@ducttape
Google Places     • Add images     • Video     • Brands     • Print coupons     • Mobile coupons@ducttape
Facebook targeting     • Location     • Age     • Interests     • Competitor                    Image: AllFacebook.com@duc...
Landing pages     • Specific to ad     • Specific to platform     • Specific to CTA     • Specific to suburb            • ...
3) Networked networking     • Connect offline and online     • SocialCRM     • Leads groups     • Referral platform     • ...
Connect offline and online     • Who’s attending     • Ditch the biz   cards     • Facebook     • LinkedIn     • Twitter@d...
Social CRM     • Connect customers            • BatchBook            • Nimble            • ACT!/Outlook            • Rappo...
Leads groups     • Start your own     • Enable technology            • localbase     • Meet monthly@ducttape
Referral platform     • Recruit specialties     • Location interviews     • Group blog     • Group event@ducttape
MeetUp     • Topicof interest     • Community host     • Enable marketing     • Charge small amount@ducttape
4) Local social groups     • Own  a topic     • LinkedIn     • MeetUp     • Mining data@ducttape
Own a topic     • Not self-interest     • Localspin     • Community managers     • Go offline@ducttape
LinkedIn     • Topic     • Recruit     • Model     • Manage@ducttape
Mining data     • Twitter Search     • Twellowhood     • Placeblogger     • Google Alerts@ducttape
5) Online and on the go     • Claim your location     • Create and test an offer     • Be group coupon ready     • Create ...
Claim your location     • Twitter     • Facebook     • Bizon LinkedIn     • Yelp     • Gowalla     • Foursquare@ducttape
Create and test an offer     • Foursquare            • Newbie            • Mayor            • Checkin            • Flash@d...
Be group coupon ready     • Groupon     • LivingSocial     • Google        Offers            • Check the attitude         ...
Create a checkin game     • Foursquare scavenger     • Instagram punch card     • Twitpic contest     • Partner loyalty   ...
Create a checkin game@ducttape
What we covered today     • Online calls to action     • O2O advertising     • Networked networking     • Local social gro...
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5 Ways To Use On Line Tools To Drive More Sales

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5 Ways To Use On Line Tools To Drive More Sales

  1. 1. 5 Ways to Use Online Tools to Drive More Sales@ducttape
  2. 2. Some telling facts• ROBO is real (Comscore)• Search for local business info online before venturing out – 81% of the 18-34 year-old age bracket – 69% of the 35-59 year-old age bracket@ducttape
  3. 3. Some telling facts• 44% of online consumers said that one of the most important features a website could add is the ability to speak with someone in the middle of their online research.@ducttape
  4. 4. And, some more fun facts• Where consumers go first when searching for a local business: (Comscore) – 33% Search Engines – 23% Print Yellow Pages – 22% Internet Yellow Pages – 13% Local Sites – 9% Other (i.e. mobile, social)@ducttape
  5. 5. The Marketing HourglassTM Know • Who and how, ads, referrals, networking Like • Website, blog content, social media, Trust • SEO, webinars, marketing materials, white papers Try • Workshops, evaluations, demo, DIY training, starter Buy • Service team, new customer kit Repeat • Post project review, cross selling, customer events Refer • Champion events, partner intros, peer2peer@ducttape © Duct Tape Marketing – all rights reserved
  6. 6. What we’ll cover today • Online calls to action • O2O advertising • Networked networking • Local social groups • Online and on the go@ducttape
  7. 7. 1) Online calls to action • Free pass • Free session • Coupon or trial • Click to call/chat • Schedule now • Directions@ducttape
  8. 8. Free pass • Form – Wufoo • PDF ticket • Bring a friend/guest@ducttape
  9. 9. Free session • Form – Wufoo • PDF ticket • Bring a friend/guest@ducttape
  10. 10. Coupon or trial • Traditional coupon • www.coupontank.com • Sample • Evaluation • Gift certificate • Would you refer us@ducttape
  11. 11. Click to call/chat • Pricing/quote • Liveperson • BoldChat • Olark • Directions • Inventory • Availability • Content sample@ducttape
  12. 12. Click to call/chat@ducttape
  13. 13. Schedule now • Push and pull • GenBook • Schedulicity • ClickBook • Right now •I don’t use the phone • Find the perfect time@ducttape
  14. 14. Schedule now • Agendize • Appointments • Click to call • Call tracking • Social sharing@ducttape
  15. 15. Directions • Google Maps • aardvarkmap.net • Batchgeo.com • Turn by turn@ducttape
  16. 16. 2) O2O advertising • Google Adwords • Google Places • Facebook targeting • Landing pages@ducttape
  17. 17. Google AdWords@ducttape
  18. 18. Google Places • Add images • Video • Brands • Print coupons • Mobile coupons@ducttape
  19. 19. Facebook targeting • Location • Age • Interests • Competitor Image: AllFacebook.com@ducttape
  20. 20. Landing pages • Specific to ad • Specific to platform • Specific to CTA • Specific to suburb • unbounce • Optimizely • Premise@ducttape
  21. 21. 3) Networked networking • Connect offline and online • SocialCRM • Leads groups • Referral platform • MeetUp@ducttape
  22. 22. Connect offline and online • Who’s attending • Ditch the biz cards • Facebook • LinkedIn • Twitter@ducttape
  23. 23. Social CRM • Connect customers • BatchBook • Nimble • ACT!/Outlook • Rapportive/Gmail@ducttape
  24. 24. Leads groups • Start your own • Enable technology • localbase • Meet monthly@ducttape
  25. 25. Referral platform • Recruit specialties • Location interviews • Group blog • Group event@ducttape
  26. 26. MeetUp • Topicof interest • Community host • Enable marketing • Charge small amount@ducttape
  27. 27. 4) Local social groups • Own a topic • LinkedIn • MeetUp • Mining data@ducttape
  28. 28. Own a topic • Not self-interest • Localspin • Community managers • Go offline@ducttape
  29. 29. LinkedIn • Topic • Recruit • Model • Manage@ducttape
  30. 30. Mining data • Twitter Search • Twellowhood • Placeblogger • Google Alerts@ducttape
  31. 31. 5) Online and on the go • Claim your location • Create and test an offer • Be group coupon ready • Create a checkin game@ducttape
  32. 32. Claim your location • Twitter • Facebook • Bizon LinkedIn • Yelp • Gowalla • Foursquare@ducttape
  33. 33. Create and test an offer • Foursquare • Newbie • Mayor • Checkin • Flash@ducttape
  34. 34. Be group coupon ready • Groupon • LivingSocial • Google Offers • Check the attitude • Capture data • Have a club • Think next sale@ducttape
  35. 35. Create a checkin game • Foursquare scavenger • Instagram punch card • Twitpic contest • Partner loyalty • Not for profit • scvngr.com/builder@ducttape
  36. 36. Create a checkin game@ducttape
  37. 37. What we covered today • Online calls to action • O2O advertising • Networked networking • Local social groups • Online and on the go@ducttape
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