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This is Team Osborne's Basic Listing Presentation. Giving you an over view of our service.

This is Team Osborne's Basic Listing Presentation. Giving you an over view of our service.

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  • You are listing your property with a company that has been through every type of market condition and has always come out on top. Our customer first philosophy is what has made us an industry leader over 100 years ago and has made us a global presence with over 100,000 Sales Associates in 47 countries and territories You can rest assured knowing that 96% of buyers recognize that your sale will be handled professionally. That’s an advantage few companies can match. And it’s because of our professionalism and know-how that we are able to achieve on average a 10% higher transaction sale amount than the industry average and one of the reason’s why Franchise Times has recognized Coldwell Banker as the #1 real estate brand 9 years in a row! Finally, you can believe your agent is working first and foremost for you. At Coldwell Banker, we don’t just claim to be a trusted advisor – we guarantee it.
  • Coldwell Banker tirelessly innovates and prides itself on being on the cutting edge of the real estate industry. We do everything possible to showcase your property more effectively. Mobile use is on the rise, and so is the demand for consumers to have sites they can view from their phones. This is why Coldwell Banker customized our national site for mobile devices such as Blackberry and iPhone. Our mobile sites on average 85,000 views each month. Another growing tool is the GPS device. Coldwell Banker, again, is the first to have it’s listings on GPS. To give your home maximum exposure, Coldwell Banker has a listing distribution strategy that automatically places your home on our national website, as well as sites such as Trulia, Google, Yahoo! Real Estate and more. In 2008, these sites combined deliver 127 million visitors and sent 7 million visitors to! Additionally, Coldwell Banker also created a widget that delivers your home information right a to a buyer’s desktop. These facts are proof that we are always looking ahead to bring our customers the tools and services they want. And it’s a key part of our strategy to reach the most buyers for your property.
  • In 2009, Coldwell Banker yet again has added another innovative tool for Buyers and Sellers – Coldwell Banker On Location. Located within YouTube, the #2 search engine worldwide, Coldwell Banker has created a video real estate channel that encompasses videos that subjects cover agent videos, office videos, video listings, community videos and smart tips and news related videos. The channel’s was created in order to allow consumers a new way to search and interact with real estate and to drill deeper into local insights. Consumers have the ability to do a traditional video search on the channel or to utilize the map that organizes videos based on the area it’s about. Coldwell Banker is also the first to offer dynamic IP lookup on the channel; This mean consumers will be served up videos about their specific area.
  • An important source of information for buyers is still a real estate professional like myself. But every year, the Internet and related new media, like mobile messaging, become more essential to the marketing process. So you want a company that knows how to use the Internet.
  • One of our first steps is to get your home up on our national website, It is through this website that your home will be exposed to millions of customers. And once your on our national site, your property will automatically be filtered to other real estate related portals through our listing distribution strategy. The listing will appear on sites such as: Trulia GoogleBase Yahoo! Real Estate Classifieds Century 21 ERA and more These sites combined deliver 127 million visitors and sent 7 million visitors to! You will also be able to find your property on our local Multiple Listing Service (MLS), which exposes it to area Brokers, agents and customers., one of the most visited real estate websites out there today. As well as on our local website, which has: insert # of visitors insert other sites that your local site connects to insert ways in which the site is promoted
  • You don’t want any potential homebuyers “falling through the cracks.” With the Coldwell Banker Rapid Response system, I can and do respond to buyer inquiries almost immediately. And if I’m not available, the call is automatically routed to a colleague who is.
  • When you sign on as a Coldwell Banker client, one of the first steps that will take place, after taking pictures of your house, is to immediately upload your property information into our local MLS database, which will expose your listings to all Brokers within our area,, which is one of the most visited real estate Web sites and has an automatic system in place to distribute your listing to other Web sites such as, Yahoo Real Estate, Google Base and others for maximum expose and our local Web site. Additionally, we will install a Coldwell Banker yard sign on your lawn and promote your property through these other events…
  • The marketing ideas I’ve been sharing with you require that the condition of the property will be comparable or superior to the other properties it will be competing with on the market. The condition of the property can have a dramatic impact on how quickly it sells, and the price you obtain. It is important to see your property through the prospective buyer’s eyes. We have to ask ourselves how the typical buyer will view your house. Their tastes might not always match yours. You’ll find that a small investment in time and money that you make now for improvements can more than pay for itself in stronger offers from buyers. Instructions: Once you have discussed the importance of property enhancement, move on to the ongoing tactics you will use to keep generating new interest in the property. Clearly explain each tactic and why it is important. If you hold open houses locally, add an additional slide in order to talk about it as a marketing activity.
  • Selling a home can be a complex process, especially if you want to do it right.
  • This isn’t a process that most people want to go through alone. So you want a partner in the process who you have confidence in – someone with the experience, knowledge and advanced resources to ensure that every step is carried out as well as possible. That way, you can focus on everything else that comes with selling a property and moving with as little stress as possible.
  • In a challenging market, setting the right price is more important than ever. And that’s another reason to select an agent with the expertise you can really trust. You and I both want the best price for your home. But the more a property is priced above its realistic market value, the less interest it will attract – and the longer it will take to sell You want your home to hit the market as a hot property. When it’s priced right and ready to show opens your home to a great number of potential buyers, which equals more buyers will be interested when it first comes on the market. Since mortgages are based on fair market value, not the sale price, more buyers will be able to consider your property when it is priced competitively. If a property fails to appraise at fair market value, it will either force the buyer to make up the difference in cash or cause the sale to fall through.
  • Transcript

    • 1. Coldwell Banker ® Marketing Proposal © 2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker ® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
    • 2. The Online Tools You Want The Experienced Agents You Need
    • 3. Legacy and Network
        • Global presence; in 46 countries and 3,500 offices worldwide
        • Over 100 years of real estate experience
        • $226 billion in sales volume globally in 2008
        • 96% brand awareness
        • Transaction sales amount was 10% higher than the industry average
        • First to offer Seller Services Guarantee, which puts our commitment to you in writing
    • 4.
        • Use a multi-screen approach to reach the new generation of buyers:
          • The first national real estate brand to customize our site for smartphone screens such as the Blackberry and iPhone
            • On average, 85,000 views per month
          • The first to have listings on GPS
        • A listing distribution strategy:
          • Delivers listings to sites such as Trulia, Google, Yahoo! Real Estate & more
          • In 2008, more than 127 million unique visitors combined
      An Innovation Leader
    • 5.
        • Coldwell Banker On Location is the first dedicated video real estate channel on YouTube
          • Video topics include:
            • Agent videos
            • Office videos
            • Video listings
            • Community videos
            • Smart tips and news related videos
          • Allows buyers to search for videos via a map
          • First to use dynamic IP lookup on the channel
      An Innovation Leader
    • 6. About Coldwell Banker South Central Realty
    • 7. Coldwell Banker South Central Realty
      • Company Stats
        • 3 offices
        • 85 Sales Associates
        • $102.4million in sales volume
        • Over 900 transactions
        • Ranked 397 out of the top 500 Real Estate Brokerages in the US.
        • 2008 Ranking of the top 500 Firms by Real Trends.
      • Business Philosophy
        • To provide outstanding customer service in an ever changing Real Estate market.
      • Local Real Estate Statistics
        • ASP in Marion Co $95,000
        • ASP in Johnson Co $134,000
        • Both are 2008 and provided by Mibor
    • 8. About Team Osborne
      • As your two for one agents, we will put all our experience, local market knowledge, and the resources of Coldwell Banker to work for you.
        • Over 25yrs sales Experience
        • Members of NAR, IAR, MIBOR
        • First time home buyers
        • Investment properties
        • Brad was named CBSCR 2008 Rookie of the year.
        • Steve has won several sales awards with his previous Real Estate Company.
        • We are your Short Sale and Foreclosure Resource
    • 9. Marketing Your Property
    • 10. Information Sources Used in Home Search Source: The 2008 National Association of Realtors ® Profile of Home Buyers and Sellers.
    • 11. Leverage the Power of the Internet
          • 31 million visits in 2008
          • Average visitors spends between 8–9 minutes on the site
        • Automatic placement on sites such as Yahoo! Real Estate, Trulia, Century 21, ERA, Google and more
          • Over 127 million visitors combined in 2008
        • Multiple Listing Service (MLS)
        • Our local Web site:
    • 12. Rapid Response
        • When homebuyers inquire about your home, they want a rapid response
        • Our proprietary lead management tool lets me and my team answer every lead quickly and professionally
      Track leads automatically from the Web, phone calls and walk-ins. Agent is notified by cell phone within minutes of inquiry. Statistically, the first to the customer has the best chance to close the sale.
    • 13. Getting Started
      • Your home will be added to:
        • Our MLS database
      • We will execute upon the following:
        • Develop a custom plan to enhance property attributes
        • Take pictures
        • Promote at a Coldwell Banker office meeting
        • Schedule a Office tour
    • 14. Property Enhancement and Marketing Activities
        • Develop a custom plan to enhance your property’s appearance
        • I will conduct the following marketing activities:
          • Create a professional listing flyer and agent packet
          • Send out “Just Listed” postcards to area residents
          • Place your listing on my Facebook page
          • Put on Craigslist
          • Put on Personal Website
          • Advertise in home magazines
    • 15. The Sales Process The right agent makes it simple
    • 16. The Steps to Selling a Home Start Property sold Set the right price Accept Offer Determine time frame Sign Contacts Sign guarantee and disclosure forms Begin Closing process Implement a personalized marketing plan Assist with mortgage process Prepare your property “For Sale” Assist with inspection process Show to potential buyers Assist with title process Get showings feedback and make adjustment Final walk-through Receive offers Proceed checks delivered to you Assemble all documents and attend closing Evaluate your needs Negotiate Offers
    • 17. Setting the Right Price
      • Priced right and ready to show opens your home to a great number of potential buyers
        • Hit the market as a hot property. Priced right, more buyers will be interested
        • Mortgages are based on fair market value, priced competitively equals more potential buyers
      The Property Appeals To: 15% Over Market Value 10% Over Market Value Fair Market Value 75% Of The Market If The Asking Price Is: 10% Of The Market 30% Of The Market 60% Of The Market 10% Under Market Value
    • 18. Thank You We can’t wait to serve you!!!