When Article 12 &
Web 2.0 Collide!
‘Risk Management in the Social Media World’
Marcie Roggow
ABR, CRB, CRS, CCIM, DREI, GRI, SRS

What is Web 2.0?
“Wikis, blogs, online communities and sales portals
are Web 2.0 technologies that provide value to the
individual or organization by enabling better
communication, engagement, and collaboration with
customers, prospects, and internal colleagues, thus
creating stronger relationships with people with
whom you want to do business or socialize.”

What’s Ethics ‘got to do with it?’
REALTOR® Associations are using Web 2.0

to communicate with members
Members are using social media sites to

communicate with clients and friends

Article 12
REALTORS® shall be honest and truthful in
their real estate communications and shall
present a true picture in their
advertising, marketing, and other
representations.

What Are the Odds?

REALTORS® shall ensure that their status as
real estate professionals is readily apparent
in their advertising, marketing, and other
representations, and that the recipients of all
real estate communications are, or have
been, notified that those communications are
from a real estate professional.

SOP 12-5:
REALTORS® shall not advertise nor permit any person
employed by or affiliated with them to advertise listed
property in ANY medium
(e.g., electronically, print, radio, television, etc.) without
disclosing the name of that REALTOR®’s firm in a
reasonable and readily apparent manner.
SOP12-9, also covers the using of the company name.

SOP 12-5: TechValley Homes Real Estate, Albany NY Spectacular
“Apparent disclosure of firm.” Custom home situated on 3+AC with beautiful views &
privacy. Open floor plan with 2 story foyer with curved
staircase, great room with vaulted ceiling, spacious eat
in kitchen, media room, finished bsmt & much more.
Outside a beautiful IG pool, basketball court, & large
deck. Maintenance free exterior of Hardieplank &
stone. Minutes to Tech Park, downtown Albany &
hospitals. For more information contact Joan Spear
518-369-8189, email: 518realestate@gmail.com
2 Indian Pipe Drive, North Greenbush, NY $787,000
12 new photos

SOP 12-5:
“Apparent disclosure of firm.”
XXXX Just listed a wonderful home at 6315 W 26th Street Take a look at the photos. Cindy

Yesterday at 1:42pm · Comment · Like Unlike

SOP:12-8
“Obligation to present a true picture!”
The fore fathers never dreamed…

SOP 12-9
REALTOR® firm websites shall disclose the
firm’s name and state(s) of licensure in a
reasonable and readily apparent manner.

SOP 12-9 cont.
Websites of REALTORS® and non-member
licensees affiliated with a REALTOR® firm
shall disclose the firm’s name and that
REALTOR®’s, or non-member licensee’s
state(S) of licensure in a reasonable and
readily apparent manner. (adopted 1/07)

SOP 12-10 concerns
Unauthorized framing of brokerage websites

Manipulating listing content in any way that

produces a deceptive or misleading result
Deceptively using metatags, keywords or

other devices/methods to direct, frive or divert
Internet traffic, or to otherwise mislead
consumers. (adopted 1/07)

County: Minnehaha
Listing Office: RE/MAX Professionals Inc
Listing Agent: Kathy Allen
INFORMATION DEEMED RELIABLE BUT NOT GUARANTEED

SOP 12-11
REALTORS® intending to share or sell
consumer information gathered via the
Internet shall disclose that possibility in a
reasonable and readily apparent manner.
(adopted 1/07)

SOP 12-12
REALTORS® Shall not:
 Use URLs or domain names that present less
than a true picture, or…
 Register URLS or domain names which, IF
USED, would present less than a true picture
(adopted 1/08)

Happy Birthday….but now?
LIZLLOYD.
To renew or not to renew?
Active
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To renew or not to renew, that is
Active question? What’s the answer?
the
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5
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SOP 12-13
The obligation to present a true picture in
advertising, marketing, and representations
allows REALTORS® to use and display only
professional designations, certifications, and
other credentials to which they are
legitimately entitled. (Adopted 1/08)
Marcie Roggow
ABR/M, CCIM, CRB, CRS, DREI, SRS

Professional Standards Committees
Are going to be busy!
How will you monitor these changes and the
violations that could occur?

You’re invited!
A SPECIAL SESSION OPEN

TO ALL ATTENDEES WILL
BE HELD ON FRIDAY
MORNING:
\"Social Media Risk

Management Strategies: Are
you Rolling the Dice?\"
WHEN: FRIDAY, MAY 15TH,

9:00 - 10:30 A.M.
WHERE: WASHINGTON
MARRIOTT | WEST END
BALLROOM E (2ND FLOOR)
SPEAKER: BRAD HANKS,
ABR, CRB, CRS, GRI

For More Information
Classes

Internet Risk

Management Policy
Manuals for Companies
and Associations
Webinars

Articles for your

newsletters
www.marcieroggow.com www.bradhanksseminars.com
marcie@marcieroggow.com