Expose Yourself to Social Media

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A presentation given first at the Colorado Association of REALTORS State Convention in October of 2008. Revised and added onto several times since that first offering, "Expose Yourself" has been …

A presentation given first at the Colorado Association of REALTORS State Convention in October of 2008. Revised and added onto several times since that first offering, "Expose Yourself" has been presented to hundreds of REALTORS around the country, and illustrates the rapidly changing business environment in which we work.

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  • 1. Expose Yourself! Social Media Technology Colorado Association of REALTORS® 2008 State Convention
  • 2. 2 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 3. No children or animals were harmed or frightened in the filming of this segment. Even though the actor was fully clothed during the video shoot, counseling sessions were offered to each of the film extras participating. None suffered long-term psychological damage. 3 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 4. So, What is Social Media? “An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.” 4 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 5. So, What is Social Media? “This interaction, and the manner in which information is presented, depends on the varied perspectives and ‘building’ of shared meaning, as people share their stories and understandings.” Source: Wikipedia 5 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 6. So, What is Social Media? • Social media represents the tool box of the interactive web – Blogs, micro-blogs, vlogs, wikis, photo /video sharing, tagging and social networking • Web 2.0 applied – Fundamental shift in how the web is used – User generated content 6 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 7. Why is Social Media Important? • Marketing, prospecting, promotion – Low cost methods extend brand and marketing reach • It’s where consumers are – Reach millions – Segment your messages, target your markets – Create relationships 7 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 8. How Many Look Familiar? 8 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 9. Expose Yourself: Social Networking • Social networking – the fastest growing and largest web app ever – Over 500 million users worldwide • Online communities – Enable sharing and collaboration – Connect, create relationships – Develop business 9 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 10. Expose Yourself: Social Networking Facebook: www.facebook.com 10 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 11. Expose Yourself: Social Networking Ecademy: www.ecademy.com 11 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 12. Expose Yourself: Social Networking The Real Estate Network: www.TheRealEstateNetwork.ning.com 12 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 13. Expose Yourself: Social Networking LinkedIn: www.linkedin.com 13 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 14. Expose Yourself: Social Networking • Dos – Give more than you take – Participate – Be selective about your connections – “Humanize” your profile – Update frequently – Promote your network outside the network 14 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 15. Expose Yourself: Social Networking • Don’ts – Lead with a sales pitch – Expect to attract business – Post anything your mother wouldn’t approve of or you wouldn’t want in the newspaper – Think your information is “personal” – Be a wallflower 15 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 16. Expose Yourself: Blogging & Vlogging • Are you blogging or vlogging? – Less than 30% in our industry are blogging – Of those, less than 1% do it effectively • Why blog? – Sharing knowledge of the marketplace – Search Engine Optimization (SEO) – To create community 16 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 17. Expose Yourself: Blogging & Vlogging ActiveRain: http://activerain.com 17 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 18. Expose Yourself: Blogging & Vlogging Google Blogger: www.blogger.com 18 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 19. Expose Yourself: Blogging & Vlogging MyST Blogsite: http://blogsite.com 19 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 20. Expose Yourself: Blogging & Vlogging TypePad: www.typepad.com 20 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 21. Expose Yourself: Blogging & Vlogging WordPress: www.wordpress.org 21 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 22. Expose Yourself: Blogging & Vlogging Seesmic: www.seesmic.com 22 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 23. Expose Yourself: Blogging & Vlogging Vimeo: www.vimeo.com 23 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 24. Expose Yourself: Blogging & Vlogging • Blog guidelines – Write for yourself – Have fun – Establish a schedule – Keep a blog book – Stock up on content – Understand blogging is forever 24 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 25. Expose Yourself: Additional Tools • Micro-blogging – Brief updates that appear to followers – Can be sent via text, IM, email or web – Also known as “status updates” on SN sites – Utility in business has been questioned • Tagging and bookmarking – Sharing sites of interest, etc. 25 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 26. Expose Yourself: Additional Tools Twitter: www.twitter.com 26 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 27. Expose Yourself: Additional Tools Pownce: www.pownce.com 27 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 28. Expose Yourself: Additional Tools Ping: http://ping.fm 28 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 29. Expose Yourself: Additional Tools Yahoo! MyBlogLog: www.mybloglog.com 29 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 30. Expose Yourself: Additional Tools Delicious: www.delicious.com 30 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 31. Expose Yourself: Additional Tools Daily Mugshot: www.dailymugshot.com 31 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 32. Expose Yourself: Your Strategy • Your social media strategy should be simple: – Attract connections – Engage consumers – Create relationships and a community • Use in concert with your current marketing and promotion strategies 32 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 33. Expose Yourself: Your Strategy • You don’t need to use them all – Just use something – Use it effectively • But remember… – It’s not all about business – It’s about you – Start there, the business will come later 33 Expose Yourself! Social Media Technology www.BradHanksSeminars.com
  • 34. Thank You for Attending! Visit www.BradHanksSeminars.com for more information. 34 Expose Yourself! Social Media Technology www.BradHanksSeminars.com