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Digital Marketing Presentation

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  • 1. Coldwell Banker Digital Marketing Plan SM Prepared by Bradley Thomas Gough Associate Broker I have over twenty years of computer programming experience. My promise to you is that I will continually look for innovative ways to use technology to help you buy or sell a home more quickly and for the best price !
  • 2. About the Coldwell Banker Digital Marketing Plan SM
    • For over a century Coldwell Banker Real Estate LLC has become synonymous with excellence, leadership and exceptional customer service in the real estate industry.
    • Our focus has remained on providing the best services possible for home sellers and buyers alike.
    • The Coldwell Banker Digital Marketing Plan SM is our way of demonstrating how we’ll use the latest Web-based and digital technologies to make your property stand out in today’s real estate marketplace.
    Bradley Thomas Gough Associate Broker
  • 3. The Digital Marketing Plan… … is my commitment to you to continue providing the highest quality service using today’s most innovative marketing tools.
  • 4. Digital Marketing Tools Additional Internet Portals Local Web Sites Web Marketing Pledge Realtor.com The #1 site ! Coldwellbanker.com
  • 5. A survey to homebuyers who recently moved were asked: “ Do you think the internet is becoming more important than print advertising to market a home?” YOUR HOME’S PRESENCE ON THE INTERNET IS NOW MORE IMPORTANT TO A LARGER PART OF THE INTERNET Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008 Where are buyers looking for homes? YES – 94.3% NO – 4.7%
  • 6. Buyers are online, so you better be there too !
  • 7.  
  • 8.  
  • 9. Realtor.com is the #1 visited real estate web site I will make yours stand out Because REALTOR.com® has millions of listings…
  • 10. Realtor.com ® Showcase Listing Enhancement I will upgrade your listing on REALTOR.com® to be more prominent using REALTOR.com® Showcase Listing Enhancements.
  • 11. rr
    • What SHOWCASE LISTING
    • ENHANCEMENTS does to help sell your property.
    • • More exposure for your property
    • • Up to 25 Jumbo Photos
    • • Listing video tours
    • Link to your homes personalized web site
    • • Promote open houses
    Why Showcasing Your Home is Important
  • 12. Your Home will be a Featured Property
    • If available, I will cover the cost for your home to be a featured property on Realtor.com Whenever someone searches for a home in your zip code, your home will be a featured home at the top and bottom of the search results !
  • 13. FEATURED HOMES™ MARKETING SYSTEM SM FEATURED HOMES™ Your home will be selected for rotation in one of these exclusive positions – the most prominent location for your home on the #1 real estate website. *
  • 14. Sample of other portals that I will market your home to
  • 15. Marketing on coldwellbanker.com
    • The award-winning coldwellbanker.com is one of the industry’s leading Web sites:
    • Buyers spend an average of 10 minutes on the site viewing properties like yours
    • Features like our exclusive Personal Retriever ® service that deliver information about new listings or the Personal Retriever® Widget that sends alerts directly to buyers desktop when new properties appear on the Web site
    • Supported by national and local advertising campaigns
    • Listings feature extensive details, including multiple photos, slide shows, virtual tours and neighborhood information
  • 16. coldwellbanker.com
    • Personal Retriever® Home Tracker allows you to keep tabs on your home and any other home you choose
    • Buyers can directly contact me by email [email_address] to request a showing of your home and more information
    • Quick search feature and state-of-the-art mapping technology allows users to not only get to your property instantly, they also have access to local neighborhood information such as streets, schools, hospitals, houses of worship and more
  • 17. Our Local Web Site – www.cbkaiser.com
    • Features include:
      • Advanced search capabilities
      • New listing alert
      • Agent profiles
      • Mortgage resources
      • Title resources
      • Community information
  • 18. My Personal Web Site – www.btgough.com
    • Features include:
      • Virtual tours of all listings
      • Search for homes capability
      • Community information
      • Local market statistics
      • Mortgage calculator
      • Mortgage resources
      • Title resources
  • 19. Example of HTML Blast Email to Agents I maintain the email address of all agents in Metro Indianapolis and I can send them blast emails like this at various points in the marketing campaign for you home.
  • 20. The Coldwell Banker Web Marketing Pledge
    • Your property will be submitted to as many internet portals as possible
    • Your property information will include:
      • Multiple photos
      • Virtual Tours
      • Detailed descriptions
    • Your property will be submitted to the Coldwell Banker Personal Retriever service to email alert buyers
    • Inquiries from online consumers will be responded to in a timely manner