The Future of WebRTC and GENBAND SPiDR Demo - Brad Bush - GENBAND CMO 11-21-2013

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This talk was given at WebRTC Expo on November 21st by Brad Bush, CMO of GENBAND.

The future of WebRTC is the Human Contextual Moment:
1. Hyper-personalized – Human
2. Right for the place the recipient is in (both digital and real) - Context
3. Delivered in a transitory way – Moment

WebRTC is simply a new HTML5 Application Programing Interface (API) that enables real-time communication. The net result of WebRTC is the ability to connect to another person in real-time using video, voice or text without plugins. WebRTC is a huge leap forward for the open web, building on a heritage of simpler applications (for example push-to-talk softphone applications and web chat for real-time text support) with a much richer, visual experience.

WebRTC works with any compliant browser, most important the newest versions of common browsers which are increasingly being embedded into “IP endpoints” including smart TVs, interactive kiosks, desktop and laptop computers, tablets and smartphones. All these devices can now or soon will be able to communicate on a common platform, and people can initiate a WebRTC “session” easily with a click, touch or even voice command.

I believe we are at the beginning of a new revolution in communications similar to the data revolution of the 1990s. Communications is becoming ubiquitous and the barriers of entry have fallen to a place where a standard web developer can create rich real time communications. How and what these applications will look like will be hard to predict give the exponential change we are experiencing, but this presentation shows some possible use cases.

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The Future of WebRTC and GENBAND SPiDR Demo - Brad Bush - GENBAND CMO 11-21-2013

  1. 1. The Future of WebRTC Brad Bush, CMO GENBAND @jbradleybush cio2cmo.com GENBAND Confidential and Proprietary go.genband.com/webrtc
  2. 2. 2 GENBAND Confidential and Proprietary
  3. 3. 3 GENBAND Confidential and Proprietary
  4. 4. 4 GENBAND Confidential and Proprietary
  5. 5. 5 GENBAND Confidential and Proprietary
  6. 6. Business  Business unit  Business process Business Moment 6 GENBAND Confidential and Proprietary
  7. 7. HUMAN CONTEXTUAL MOMENT 7 GENBAND Confidential and Proprietary
  8. 8. 8 GENBAND Confidential and Proprietary
  9. 9. 9 GENBAND Confidential and Proprietary
  10. 10. 10 GENBAND Confidential and Proprietary
  11. 11. 11 GENBAND Confidential and Proprietary
  12. 12. 12 GENBAND Confidential and Proprietary
  13. 13. 13 GENBAND Confidential and Proprietary
  14. 14. 14 GENBAND Confidential and Proprietary
  15. 15. video 15 GENBAND Confidential and Proprietary
  16. 16. GENBAND SPiDR – Unlocking New Business Opportunities Rich Communications Services Voice Messaging A rich web experience Vertical Market Applications Video calling Conferencing Call - Video - Chat REST APIS Telecom Application Server Web pages offer voice/video customer service access Operator Network New Services with existing network assets 16 Out of region services GENBAND Confidential and Proprietary Integrated / Federated with Social Networks
  17. 17. Add WebRTC Broker Slide The Future of WebRTC is the Human Contextual Moment @jbradleybush cio2cmo.com go.genband.com/webrtc 17 GENBAND Confidential and Proprietary

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