Indiana Association of Realtors Presentation - Surviving and Thriving In A Digital Age

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A presentation I gave to the the Indiana Association of Realtors on Leadership in the Digital Age . …

A presentation I gave to the the Indiana Association of Realtors on Leadership in the Digital Age .

Too often in organizations, the paradigm and approach to Digital Technologies are off -base and lead to frustration rather than organizational growth. Learn the important distinctions in paradigm that those who are successful take.

More in: Business , Technology
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  • Rogers Diffusion of Innovation - Not Good or bad....just different risks. It’s ok - but understand where and why you are there - and that it takes continual and intentional work to stay where you are. \n
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  • A graphic used in earlier presentations….\n
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  • Rogers Diffusion of Innovation - Not Good or bad....just different risks. It’s ok - but understand where and why you are there - and that it takes continual and intentional work to stay where you are. \n
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  • INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
  • INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
  • INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
  • INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
  • INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
  • INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
  • INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
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  • A Citibank/GFK Roper survey of U.S. businesses with fewer than 100 employees….\n
  • A Citibank/GFK Roper survey of U.S. businesses with fewer than 100 employees….\n
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  • A Citibank/GFK Roper survey of U.S. businesses with fewer than 100 employees….\n
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  • A Citibank/GFK Roper survey of U.S. businesses with fewer than 100 employees….\n
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  • Not about good and bad – Simply about where you fall.\n
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Transcript

  • 1. 2011 IAR Legislative Conferenceleadership in a digital ageBrad BierwagenJanuary 17, 2011
  • 2. Who am I?
  • 3. Who am I?Why am I Here?
  • 4. Rogers Diffusion of Innovation
  • 5. 3
  • 6. For Today: 5 sets of 3
  • 7. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that
  • 8. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons Estate world to act now ever for the Real it’s more important than
  • 9. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons Estate world to act now ever for the Real it’s more important than• Differences BetweenWho Will FailWill Succeed and Those Those Who
  • 10. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons Estate world to act now ever for the Real it’s more important than• Differences BetweenWho Will FailWill Succeed and Those Those Who• Things you should know about Social Media in 2011
  • 11. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons Estate world to act now ever for the Real it’s more important than• Differences BetweenWho Will FailWill Succeed and Those Those Who• Things you should know about Social Media in 2011• Practical Do’s and Don’ts you can take action on today
  • 12. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons Estate world to act now ever for the Real it’s more important than• Differences BetweenWho Will FailWill Succeed and Those Those Who• Things you should know about Social Media in 2011• Practical Do’s and Don’ts you can take action on today
  • 13. TheInterconnectedAge
  • 14. Evolution ofInformation
  • 15. Evolution ofInformation
  • 16. Evolution ofInformation
  • 17. InformationAge
  • 18. InterconnectedAge
  • 19. ThePipe...
  • 20. 2001 2005 2009 2012
  • 21. DOWNLOAD SPEEDS
  • 22. DOWNLOAD SPEEDS 1991 = 28:27:00
  • 23. DOWNLOAD SPEEDS 1991 = 28:27:00 2009 = 00:12:00
  • 24. DOWNLOAD SPEEDS 1991 = 28:27:00 2009 = 00:12:00 2011 = 00:01:12 Wireless 4G
  • 25. DOWNLOAD SPEEDS 1991 = 28:27:00 2009 = 00:12:00 2011 = 00:01:12 Wireless 4GFUTURE = 00:00:07 Google broadband
  • 26. DOWNLOAD SPEEDS 1991 = 28:27:00 FUTURE = 00:00:07 Google broadband14,631 x FASTER
  • 27. A Worldof Screens...
  • 28. 1 R 201IA
  • 29. 2011:Sales of tablets will triple thenumber of units sold in 2010
  • 30. FUNDAMENTAL SHIFT THREE Word processing Web browsing Video conferencing
  • 31. FUNDAMENTAL SHIFT THREE Word processing Web browsing Video conferencing $35 (Solar power option extra)
  • 32. For the last 20 yearsthe best minds havefocused on makingthe machine better.
  • 33. Now theyʼre makingthe human-machineinteraction better
  • 34. John Underkoffler, MIT
  • 35. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons Estate world to act now ever for the Real it’s more important than• Differences BetweenWho Will FailWill Succeed and Those Those Who• Things you should know about Social Media in 2011• Practical Do’s and Don’ts you can take action on today
  • 36. 2001 2005 2009 2012+ +
  • 37. For Today: 5 sets of 3
  • 38. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that
  • 39. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sEstateimportantact now for the Real more world to than ever
  • 40. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sEstateimportantact now for the Real more world to than ever• DifferencesWho Will Fail Who Will Succeed and Those Between Those
  • 41. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sEstateimportantact now for the Real more world to than ever• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Things you should know about Social Media in 2011
  • 42. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sEstateimportantact now for the Real more world to than ever• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Things you should know about Social Media in 2011• Practical Do’s and Don’ts you can take action on today
  • 43. Rogers Diffusion of Innovation
  • 44. the need isnow...
  • 45. We are confronted with thefierce urgency of NOW.Martin Luther King Jr. 37
  • 46. 2008 + :velocity &uncertainty
  • 47. TheLast Years
  • 48. ? ?? ? ? ? ? ?? ? ? ? ? ?? ?? ? ? ? ?? ? ? ? ? ? ? ??
  • 49. ? ?? ? ? ? ? ?? ? ? ?? ?? ? ? ? ? ? ?Years ? ? ? ?? ? ? ??
  • 50. “…the pace is so relentless that the expression24/7 does not do it justice. Think more in termsof 60/60/24/7… Every second, a connectionis being made with a consumer somewhere.”Christopher VollmerAlways On: Advertising, Marketing and Media in an era of Consumer Control
  • 51. The rate of internal“ change must be greater than the rate of external change, or the company will fall behind ” – Jack Welch
  • 52. “People like me who grew in the post war period are not practiced in the volatilities, the turbulence, and the uncertainties of the world that will probably define – Jim Collins the second half of my
  • 53. the opportunityis now
  • 54. 47
  • 55. Segmentation:Seek and convertdistressedproperty, first-time,or premiumhomebuyers.
  • 56. Maximizing WOM:Better leverageyour inner-circle totell your story/giftreferrals
  • 57. Create Appeal:Humans are visualcreatures - appealto their senseswith marketing
  • 58. Stake Your Claim:Make big gains inmarket share orreputation quickly
  • 59. you have theknow how, andability
  • 60. For Today: 5 sets of 3
  • 61. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that
  • 62. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sEstateimportantact now for the Real more world to than ever
  • 63. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sEstateimportantact now for the Real more world to than ever• DifferencesWho Will Fail Who Will Succeed and Those Between Those
  • 64. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sEstateimportantact now for the Real more world to than ever• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Things you should know about Social Media in 2011
  • 65. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sEstateimportantact now for the Real more world to than ever• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Things you should know about Social Media in 2011• Practical Do’s and Don’ts you can take action on today
  • 66. For Today: 5 sets of 3
  • 67. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that
  • 68. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important
  • 69. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• Differences BetweenWho Will FailWill Succeed and Those Those Who
  • 70. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• Differences BetweenWho Will FailWill Succeed and Those Those Who• Things you should know about Social Media in 2011
  • 71. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• Differences BetweenWho Will FailWill Succeed and Those Those Who• Things you should know about Social Media in 2011• Practical Do’s and Don’ts you can take action on today
  • 72. classification ofonline media
  • 73. Technology orSomething Else?
  • 74. Technology = Expense
  • 75. Technology= Complicated
  • 76. Technology= Misunderstood
  • 77. Technology= Opposite of Human Interaction
  • 78. DIGITAL COMMUNICATIONDOES NOT REPLACEFACE TO FACE NETWORKING
  • 79. DIGITAL COMMUNICATIONENHANCESFACE TO FACE NETWORKING
  • 80. DIGITAL COMMUNICATIONINCREASES PRODUCTIVITY OFFACE TO FACE NETWORKING
  • 81. DIGITAL COMMUNICATIONADDS VALUE TOFACE TO FACE NETWORKING
  • 82. DIGITAL COMMUNICATIONCREATES DISCUSSION AROUNDFACE TO FACE NETWORKING
  • 83. DIGITAL COMMUNICATIONINSPIRES ADDITIONALFACE TO FACE NETWORKING
  • 84. DIGITAL COMMUNICATIONENHANCESINCREASES PRODUCTIVITY OFADD VALUE TOCREATE DISCUSSION AROUNDINSPIRES ADDITIONALFACE TO FACE TIME
  • 85. you vs.your customer
  • 86. FEATURESBENEFITSPAINS
  • 87. You need a digitalpresence that ismore than abrochure...
  • 88. Is your websitemore like this…
  • 89. Or this…
  • 90. goals vs.checkmarks
  • 91. Whatʼs the right way to frameonline investment.
  • 92. Thereʼs no such thingas a free lunch.
  • 93. Thereʼs no such thingas free results.
  • 94. Itʼs not...rocket science.
  • 95. …ItʼsSimple (simple isnʼt always easy)
  • 96. For Today: 5 sets of 3
  • 97. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that
  • 98. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important
  • 99. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• Differences BetweenWho Will FailWill Succeed and Those Those Who
  • 100. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• Differences BetweenWho Will FailWill Succeed and Those Those Who• Things you should know about Social Media in 2011
  • 101. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• Differences BetweenWho Will FailWill Succeed and Those Those Who• Things you should know about Social Media in 2011• Practical Do’s and Don’ts you can take action on today
  • 102. the last year
  • 103. For Today: 5 sets of 3
  • 104. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that
  • 105. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important
  • 106. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those
  • 107. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Thingsin 2011 know about Social Media you should
  • 108. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Thingsin 2011 know about Social Media you should• Practical Do’s and Don’ts you can take action on today
  • 109. 75%Say theyʼve triedparticipating in socialmedia
  • 110. social media is…funhipyoungfreewhat everybody is doing
  • 111. social media is…effective?
  • 112. 75%Say they are not benefitingfrom social media
  • 113. your personal rolodex 484 millionunique visitors last month
  • 114. your business rolodex 50 millionregistered users in 170 industries
  • 115. searchable micro-television24 hours of video uploaded each minute
  • 116. searchable scrapbook 3.6 billionimages at flickr.com
  • 117. micro- blogging27.3 milliontweets each day
  • 118. the future
  • 119. Consumer use of socialmedia is still rising:From December 2008 through May2010, every age group increasedits usage of social media.
  • 120. Increased Integration ofMarketingAs marketers become moreexperienced with social media,they realize the need toincorporate it with their otherinitiatives. Williamson observedthat rolling the social mediafunction into existing departmentsis a more typical approach.
  • 121. Increased Role inMarketing Budgets:In 2010, 83 percent of marketersreported plans to increase theirsocial media spending. Williamsonnoted that this often comes at theexpense of traditional advertisingbudgets.
  • 122. how to start...
  • 123. the big five
  • 124. TransparentEngagingAuthenticCredibleHabitual
  • 125. For Today: 5 sets of 3
  • 126. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that
  • 127. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important
  • 128. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those
  • 129. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Thingsin 2011 know about Social Media you should
  • 130. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Thingsin 2011 know about Social Media you should• Practical Do’s and Don’ts you can take action on today
  • 131. For Today: 5 sets of 3
  • 132. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that
  • 133. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important
  • 134. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those
  • 135. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Things you should know about Social Media in 2011
  • 136. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Things you should know about Social Media in 2011• Practical Do’s and Don’ts you can take action on today
  • 137. how to start...
  • 138. LISTEN AND ANTICIPATE RESPOND AND INNOVATE
  • 139. rogers diffusion of innovation
  • 140. THINK ACTEXPONENTIALLY INCREMENTALLY
  • 141. Questions?We want to talkabout itBrad Bierwagenbrad.bierwagen@mediasauce.com@bradbierwagen