Barb Faucette RECon12 Deck

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Barb Faucette's deck for panel discussion at RECon 2012: Using Social Media to Drive Business

Barb Faucette's deck for panel discussion at RECon 2012: Using Social Media to Drive Business

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  • 1. How to Increase Business Through Social Media Barbara Faucette, SCMDVice-President Corporate Mall Marketing CBL & Associates Properties
  • 2. • 4 Common Myths of Social Media• 7 Business Drivers of Social Media Marketing• Creating Online Engagement to Fuel Offline Sales Photo Source: Unknown
  • 3. 4 Common Social Media Myths2. Small Business Must be on Social Media3. If You Build It, They Will Come4. It’s Free5. Social Media is Only for Broadcasting Messages
  • 4. 7 Business Drivers of Social Media Marketing• Enhance Branding & Awareness• Protect Your Reputation• PR Emphasis• Build Community• Enhance Customer Service• Research & Development• Drive Sales & Leads Source: Jason Falls, Founder, Social Media Explorer, Photo Source: Unknown
  • 5. People see value and come back Highly engaged user They develop anbase = increased value emotional connection to your brand They connect to other users who share that emotional connection
  • 6. Photo Courtesy of Volkswagen of America
  • 7. Twitter as a CRM Tool
  • 8. Crisis Management Joplin, MO – May 23, 2011. Photo Source: Unknown
  • 9. Photo Source: Unknown
  • 10. Thank you Barbara Faucette, SCMDVice-President Corporate Mall Marketing CBL & Associates Properties