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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
How to Increase Business Through Social Media Barbara Faucette, SCMDVice-President Corporate Mall Marketing CBL & Associates Properties
• 4 Common Myths of Social Media• 7 Business Drivers of Social Media Marketing• Creating Online Engagement to Fuel Offline Sales Photo Source: Unknown
4 Common Social Media Myths2. Small Business Must be on Social Media3. If You Build It, They Will Come4. It’s Free5. Social Media is Only for Broadcasting Messages
7 Business Drivers of Social Media Marketing• Enhance Branding & Awareness• Protect Your Reputation• PR Emphasis• Build Community• Enhance Customer Service• Research & Development• Drive Sales & Leads Source: Jason Falls, Founder, Social Media Explorer, Photo Source: Unknown
People see value and come back Highly engaged user They develop anbase = increased value emotional connection to your brand They connect to other users who share that emotional connection