How to Increase     Business Through       Social Media      Barbara Faucette, SCMDVice-President Corporate Mall Marketing...
• 4 Common Myths of  Social Media• 7 Business Drivers of  Social Media Marketing• Creating Online  Engagement to Fuel  Off...
4 Common                             Social Media Myths2.   Small Business Must     be on Social Media3.   If You Build It...
7 Business Drivers of                     Social Media Marketing• Enhance Branding &  Awareness• Protect Your Reputation• ...
People see value                     and come back Highly engaged user                        They develop anbase = increa...
Photo Courtesy of Volkswagen of America
Twitter as a CRM Tool
Crisis Management          Joplin, MO – May 23, 2011. Photo Source: Unknown
Photo Source: Unknown
Thank you     Barbara Faucette, SCMDVice-President Corporate Mall Marketing      CBL & Associates Properties
Barb Faucette RECon12 Deck
Barb Faucette RECon12 Deck
Barb Faucette RECon12 Deck
Barb Faucette RECon12 Deck
Barb Faucette RECon12 Deck
Barb Faucette RECon12 Deck
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Barb Faucette RECon12 Deck

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Barb Faucette's deck for panel discussion at RECon 2012: Using Social Media to Drive Business

Published in: Business, News & Politics
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Barb Faucette RECon12 Deck

  1. 1. How to Increase Business Through Social Media Barbara Faucette, SCMDVice-President Corporate Mall Marketing CBL & Associates Properties
  2. 2. • 4 Common Myths of Social Media• 7 Business Drivers of Social Media Marketing• Creating Online Engagement to Fuel Offline Sales Photo Source: Unknown
  3. 3. 4 Common Social Media Myths2. Small Business Must be on Social Media3. If You Build It, They Will Come4. It’s Free5. Social Media is Only for Broadcasting Messages
  4. 4. 7 Business Drivers of Social Media Marketing• Enhance Branding & Awareness• Protect Your Reputation• PR Emphasis• Build Community• Enhance Customer Service• Research & Development• Drive Sales & Leads Source: Jason Falls, Founder, Social Media Explorer, Photo Source: Unknown
  5. 5. People see value and come back Highly engaged user They develop anbase = increased value emotional connection to your brand They connect to other users who share that emotional connection
  6. 6. Photo Courtesy of Volkswagen of America
  7. 7. Twitter as a CRM Tool
  8. 8. Crisis Management Joplin, MO – May 23, 2011. Photo Source: Unknown
  9. 9. Photo Source: Unknown
  10. 10. Thank you Barbara Faucette, SCMDVice-President Corporate Mall Marketing CBL & Associates Properties
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