• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Directory boards
 

Directory boards

on

  • 960 views

Sydney’s CBD is only three kilometers long and includes over thirty skyscrapers, featuring up to 73 stories and hosting hundreds of companies. When entering a corporate building for the first time, ...

Sydney’s CBD is only three kilometers long and includes over thirty skyscrapers, featuring up to 73 stories and hosting hundreds of companies. When entering a corporate building for the first time, it is not easy to find the right person in the right place. To provide an immediate focus and source of information for visitors, directory boards are present in every single business building. What are the main challenges and current trends for this
type of corporate signage?

Statistics

Views

Total Views
960
Views on SlideShare
939
Embed Views
21

Actions

Likes
0
Downloads
4
Comments
0

2 Embeds 21

http://www.linkedin.com 20
https://twimg0-a.akamaihd.net 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Directory boards Directory boards Document Transcript

    • Blueprint Concepts Case Study -May 2012- How to navigate in corporate buildings: a review of directory boards In Sydney HOW TO NAVIGATE IN CORPORATE BUILDINGS: A REVIEW OF DIRECTORY BOARDS IN SYDNEYSydney’s CBD is only three kilometers long and includes over thirty skyscrapers, featuring up to73 stories and hosting hundreds of companies. When entering a corporate building for the firsttime, it is not easy to find the right person in the right place.To provide an immediate focus and source of information for visitors, directory boards arepresent in every single business building. Strategically placed in reception areas or lift lobbies,directory boards are a prominent feature presenting two main functions: assisting users in theirnavigation around the structure and reflecting the overall image of the building and its tenants.
    • Blueprint Concepts Case Study -May 2012- How to navigate in corporate buildings: a review of directory boards In SydneyWhen designing directory boards, the challenge is to ensure that they are in line with theenvironment’s aesthetics, secured from vandalism, and allow for simple replacement ofindividual tenant names while providing clear and legible information about the occupants of abuilding. Directory boards can be manufactured using a variety of different shapes andmaterials such as: acrylic, stainless steel, aluminum, illuminated panels and many others,depending on their environment and image of the building.There is an infinite number of options to choose from when it comes to developing directoryboards. This is why Blueprint Concepts decided to take a closer look at the decisions made bybuilding managers in Sydney’s CBD. What are the main challenges and current trends for thistype of corporate signage? What shapes, materials, and visual tactics did Sydney buildingmanagers deploy to ensure their directory boards havean immediate, positive impact on visitors?To answer these questions we scrutinized directoryboards all over the city. (See map).In order to complete this study we analysed amongother things, each board dimension, legibility, content,location, materials, colours used, lighting systems anduse of LCD screens.
    • Blueprint Concepts Case Study -May 2012- How to navigate in corporate buildings: a review of directory boards In Sydney Most popular materialsMost of the directory boards (40%) are made from acrylic.This material is very robust, relatively cheaper and lightweight. It is generally good value for money. This is certainlythe reason why the vast majority corporate buildings visitedchose this type of material.We found more than 65% of the acrylic panels used wereclear or white acrylic. It is a smart option: sober but classy andvery legible.We also discovered that vinyl is the most common materialapplied to the acrylic as it is very easy to apply and remove inorder to change the content of the board.
    • Blueprint Concepts Case Study -May 2012- How to navigate in corporate buildings: a review of directory boards In SydneyDigital screens take 2nd place. 24% of the directory boards are electronic which is notsurprising: even if they are more expensive than acrylic panels, digital screens are interactiveand very convenient when the time comes to change the tenants’ names on the board.Changing the content on digital screens takes less time and cost less money than with anyother materials. Another advantage of going digital is that you can flash advertisements,weather updates or other general snippets of information across the screen where andwhenever you like.Aluminium is the third most popular material when it comes to directory boards, favoured by20% of the corporate buildings.Most of the time, signage companies will use aluminium slat systems with magnetic backings.This is the most popular option as it is relatively cheap and relatively easy to install onto anexisting wall.Stainless steel and Timber areincreasingly more popular.However, only 8% of thedirectory boards are made fromthese materials.
    • Blueprint Concepts Case Study -May 2012- How to navigate in corporate buildings: a review of directory boards In SydneyWooden directory board with acrylic panel onto the front Stainless steel directory board with acrylic on the bottom
    • Blueprint Concepts Case Study -May 2012- How to navigate in corporate buildings: a review of directory boards In Sydney Illuminated Directory boardsThe vast majority of directory boards (79%) are traditionaldirectory boards, that is to say they are non-illuminated. This isnot surprising. Even if illuminated directory boards are moreeye-catching, it is not an essential but a premium option. Sincedirectory boards are located at the entrance of buildings, nearthe lifts or at the reception, they are not hard to find soilluminating the boards is not always a necessity.Illuminated signs look more professional and make a greatimpact on visitors when they first walk into a building butrequire additional maintenance costs and their installation canbe more expensive because of the need to run power to thelocation.
    • Blueprint Concepts Case Study -May 2012- How to navigate in corporate buildings: a review of directory boards In Sydney Size and boards configurationDirectory boards can be either freestanding or mounted on a wall, with landscape or portraitorientation.
    • Blueprint Concepts Case Study -May 2012- How to navigate in corporate buildings: a review of directory boards In SydneyIt seems that the most conventional and popular type of boards are portrait oriented andmounted to the wall. However, we found some unusual boards, such as this 4-meter-longslopping board:The average size for freestanding boards is somewhere between 1.70 and 2 m high by 0.5 to 1mwide. The tallest one was 3m high. Wall mounted signs are usually smaller, with an average sizeof 1.40m high by 0.7m wide.The majority of directory boards are composed of one directory board but some places havedecided to use a set of two similar boards (Please, see image below.). This is a good way toimprove legibility and to ensure that all the content of the boards are at eye level.
    • Blueprint Concepts Case Study -May 2012- How to navigate in corporate buildings: a review of directory boards In SydneySet of two boards Tallest directory board: 3meters high.It seems that tall narrow directory boards are the most popular. However, this presents certainchallenges in terms of legibility because the information located at the very top or very bottomof the board is not always easy to spot at first glance. Landscape oriented boards are morereader-friendly but are surprisingly less popular (32%). This is probably due to the fact that theytake up more space, which can be an inconvenience in small lobby areas.
    • Blueprint Concepts Case Study -May 2012- How to navigate in corporate buildings: a review of directory boards In Sydney Colours and fonts - Colours:The spectrum of colours and combinations used are very interesting. Most of the time,directory boards have a very sober and classic style but professional and suitable for corporateidentity. The most common combinations are white and black (with either black backgroundand white lettering or white background and black lettering), and grey background and blacklettering (for aluminium and stainless steel directory boards).Since directory boards are quite sober and have a minimalist style, what about adding thetenants’ logo? Apparently, it may not be such a good idea. On one hand, the lease conditionsmay include “naming rights” in certain buildings which may prevent the corporates to addtheir logo on the directory board.
    • Blueprint Concepts Case Study -May 2012- How to navigate in corporate buildings: a review of directory boards In SydneyOn the other hand, in terms of design, adding the logo may provide too much information,which will harm the main purpose of a directory board: being informative and legible.Including the tenant’s logo can be a good idea, (if we consider there is no “naming rights”preventing the corporates to do so), but only if there is a few tenants or if the directoryboard’s size allows it .The following photos properly illustrate this statement: - Font sizeThe size of the font is usually small or medium, which isunderstandable. The number of tenants in a corporate building canrange from just a few tenants to more than 80.Therefore, adding the tenants’ logo, as well as the name and thelevel where they are located would take up too much space andwould require an oversized directory board, which may not befeasible from an architectural point of view .
    • Blueprint Concepts Case Study -May 2012- How to navigate in corporate buildings: a review of directory boards In Sydney CONCLUSIONMost directory boards in Sydney’s CBD are very simple, feature few colours and standardshapes. We were hoping to see a larger spectrum of colours and definitely more logos. Mostboards chose simplicity and legibility over originality. Acrylic and aluminium portrait boards arethe first choice for most buildings, whilst the popularity of digital screens is growing slowly.The most professional and minimalistic looking boards seem to be the trendiest ones in Sydney,with a few exceptions of course:Blueprint Concepts can assist with the design, manufacture and installation of any type ofdirectory board throughout Australia. Please phone one of our consultants today on 1300 784540 to discuss your options and requirements.