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NXNEi activism slideshare #2

by Boyd Neil on Jun 16, 2011

293 views

Part two of my NXNEi presentation. Turns out I need to divide into three given its size. Apologies.

Part two of my NXNEi presentation. Turns out I need to divide into three given its size. Apologies.

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revised and edited library for archiving the instantly documented forms of protest
A single tweet might be easy to click, but it means a lot - a person is effectively standing up in a room full of everyone they know and taking a public stand. With one click, the target, the media, and all their friends see it. Contrast that with a traditional clipboard or email petition where the only people who know you signed it are the people the petition gatherer shows it to.Act.ly has worked well with large corporations, and also when paired with a larger strategy of email and offline activism. It has not worked well so far in impacting elected leaders, particularly the U.S. Congress. Alas, it seems corporations care more about their customers than Congress does.

NXNEi activism slideshare #2 — Presentation Transcript

1
What Social Web Activism Can Do
Optimizing Action
The Variables
Organizing Principles
Don’t make me think
- Make action choices straightforward and obvious
Connect everywhere
- Each asset has its merits
Use social tools to organize groups
- We used to call them ‘cells’
Identify local network leaders
- Empower them to self-organize
Learn and use social activism resources to help with strategy
Make it personal
- Make people feel part of it
Create content that rocks
Organizing Principles
Don’t make me think
People are comfortable with petitions even if Twitter generated
Connect everywhere