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Managing Negative Perceptions

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A presentation on managing public perception and avoiding negative press given by me today at an Infonex conference on sustainable energy infrastructure.

A presentation on managing public perception and avoiding negative press given by me today at an Infonex conference on sustainable energy infrastructure.

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  • Recognize that without opposers, there can be no correction . . . Advocates provide valueRecognize that consultation is something you do with people, not to themConduct stakeholder engagement consistent with principles of ‘dialogue’
  • Trust is. . . an outcome, more than an originTrust is. . . based on shared values and norms that are expressed in a concrete social relationship Trust is. . . founded on interaction and reciprocityTrust is. . . something you can diminish if you are opportunistic Trust is. . . not a one-way streetTrust can be depleted and built but depends on engagement(To paraphrase Frances Fukuyama)
  • VoicingBe clear about what needs to be saidListeningWithout resistance or impositionRespectingBe aware of integrity of the other’s positionBe aware that you can’t fully understand that positionSuspendingAssumptions, judgment, certainty
  • Transcript

    • 1. Managing Public Perception and
      Avoiding (?) Negative Press
      Boyd Neil
      boyd.neil@hillandknowlton.ca
      www.boydneil.com
      @boydneil
    • 2.
    • 3.
    • 4.
    • 5. what Reporters Report
      • news (?)
      • 6. supporting data and examples
      • 7. quotable quotes
      • 8. human interest
      • 9. controversy (both sides always)
    • ‘boxing’ negative media
      • agree what media ‘success’ means in a controversial environment
      • 10. story reported accurately (defined realistically)
      • 11. story angle aligned more or less with yours
      • 12. key messages are prominent
      • 13. you’re not quoted as saying anything negative or counterproductive
      • 14. message discipline
      • 15. strong, clear and sympathetic to stakeholder concerns
    • ‘boxing’ negative media
      • help others speak for you
      • 16. third-party experts, supportive citizen activists, bureaucrats and politicians
      • 17. media will look for them anyway
      • 18. go direct to stakeholders
      • 19. a media story is always filtered
      • 20. develop stakeholder information and engagement plans in parallel with media plan
      • 21. provide alternative/easily accessible sources of information
      • 22. use your website
      • 23. use social media
    • 24.
    • 25.
    • 26. 55%
      89%
      65%
      Cision /Masters Degree Program in Strategic Public Relations at George Washington University, 2009
      Survey of 371 journalists
    • 27.
    • 28. Managing public perception
    • 29. The new advocacy
      A (r)evolution in Civic Engagement
    • 30.
    • 31. “The heart of dialogue is a simple but profound capacity to listen. Listening requires we not only hear the words, but also embrace, accept and gradually let go of our own inner clamoring.”
      William Isaacs
    • 32. William Isaacs, Dialogue: The Art of Thinking Together, 1999

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