Hrpa 2011

CSR and The Social Web A Natural Partnership

Welcome"sessions generously sponsored by:!

CSR | SW Hypotheses 1.  we’re not where we should be 2.  the social web is not about technology 3.  because we can create and share, expecta;ons and behaviors have changed 4.  social ac;vists understand #2 and #3be?er than most companies 5.  companies and organiza;ons are missing out on some game-‐changing op;ons

  65 (22.5 percent) of 287 companies surveyed have social media communicaDons dedicated to sustainability and CSR issues   55, (19 percent) of the 287 companies rely on their general social media channels to talk about sustainability.   167 (58 percent) of the 287 companies have no social media conduit for discussing sustainability.

The Social Web The social web is about people coming together in community spaces online to parDcipate in creaDng, managing and sharing content through conversaDon. Not about technology . . . But what it’s used for

The Social Web But the use of a social technology ismuch less determined by the tool itself: when we use a network, the mostimportant asset we get is access to one another. - Clay Shirky Not about technology . . . But what it’s used for

New Behaviour"   CONNECTING: "   people connect to each other and create networks for business and private life "   SHARING: "   people share interes;ng stories, opinions, personal info, documents, links "   CREATING: "   people par;cipate in content crea;on in new narra;ve formats like videos, texts, photos, comments "   PARTICIPATING: "   people par;cipate in discussions, movements, groups, events

The social web can help build trust

Social encourages creative social activism

Using music, art and technology to educate youth about democracy

2011 Ideas

number 1Integrate informaDon about ﬁnancial and non-‐ﬁnancial performance into a single reporDng document.

number 2Don’t produce a CSR print report

number 3 Create plaXorms for involvement and feedback

number 4Take a Twitter-eye view of the world

Provide personal answersHave some fun

number 5Try co-creation and community

number 6Support employees on the social web

Thank You Boyd Neil Na4onal Prac4ce Leader Social Media and Digital Communica4ons Hill & Knowlton Canada @boydneil boyd.neil@hillandknowlton.ca www.boydneil.com

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Hrpa 2011

by Boyd Neil on Feb 04, 2011

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Hrpa 2011 — Presentation Transcript