Q:  Does Brand Navigation feel more like… A . B.
Welcome To Permanent Whitewater Where The Only Constant Is Change
So If We’re Navigating Brands  Through Seas of Change, What Can We Learn from The Navy?
USS Benfold Transforms From Worst To First
See The Ship Through The Eyes of The Crew
Innovation Knows No Rank
All Hands On Deck
No Aye-Aye Men Or Women
Cultivate a Culture of Captaincy
Navigate By The Stars
Sail Close To The Wind
Fly True Colors
Get Over  Command & Control
Get On With  Commitment & Cohesion
It’s OUR Ship
Navigating Brands While Navigating Change Is Not Just Our Job. It’s Our Adventure.
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Navigating Change Online

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Navigating Change Online

  1. 1. Q: Does Brand Navigation feel more like… A . B.
  2. 2. Welcome To Permanent Whitewater Where The Only Constant Is Change
  3. 3. So If We’re Navigating Brands Through Seas of Change, What Can We Learn from The Navy?
  4. 4. USS Benfold Transforms From Worst To First
  5. 5. See The Ship Through The Eyes of The Crew
  6. 6. Innovation Knows No Rank
  7. 7. All Hands On Deck
  8. 8. No Aye-Aye Men Or Women
  9. 9. Cultivate a Culture of Captaincy
  10. 10. Navigate By The Stars
  11. 11. Sail Close To The Wind
  12. 12. Fly True Colors
  13. 13. Get Over Command & Control
  14. 14. Get On With Commitment & Cohesion
  15. 15. It’s OUR Ship
  16. 16. Navigating Brands While Navigating Change Is Not Just Our Job. It’s Our Adventure.

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