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Which Business Communication Author Team's Textbooks Set the Standard by Which Others Are Judged?

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Only one author team writes business communication textbooks by which all others are judged. View this presentation for all the interesting details! …

Only one author team writes business communication textbooks by which all others are judged. View this presentation for all the interesting details!

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Order an Examination Copy of a Bovee and Thill Textbook
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Connect with More Than 1,443 Instructors in This LinkedIn Group: Teaching Business Communication
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Can Your Business Communication Textbook Pass This Google Test?
http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors/p/4003411891/can-your-business-communication-textbook-pass-this-google-test

Can Your Business Communication Textbook Pass This Simple Technology Test?
http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/global/text_compare/checklist_tech.php

See Why Bovee and Thill Are the Undisputed Leaders in Technology Coverage
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Why Bovee and Thill Textbooks Set the Standard by Which Other Textbooks Are Judged
http://www.slideshare.net/Bovee/why-novee-and-thill-set-the-standard

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  • 1. Why Bovee and Thill Business Communication Textbooks Set the Standard by Which Other Textbooks Are Judged
  • 2. Market-leading innovation. For more than three decades, Bovee and Thill texts have pioneered coverage of emerging trends and their implications for business communication, from the earliest days of digital communication via email and instant messaging through multiple generations of online and social media and now to the profound changes that mobile communication is bringing to the business world.
  • 3. Up-to-date coverage that reflects today’s business communication practices and employer expectations. Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years, even to the point of altering how people read and how messages should be constructed. To prepare students for today’s workplace, the business communication course needs to address contemporary skills, issues, and concepts, Bovee and Thill do.
  • 4. Practical advice informed by deep experience. Beyond the research and presentation of new ideas and tools, Bovee and Thill are among the most active and widely followed users of social media in the entire field of business communication. They don’t just write about new concepts; they have years of hands-on experience with blogging, content curation, search technologies, and other important tools. They are active participants in more than 45 social media sites.
  • 5. Engaging coverage of real companies and contemporary issues in business communication. From chapter-opening vignettes to model documents to student activities, Bovee and Thill texts emphasize companies and issues that students already know about or are likely to find intriguing. For example, cases in recent editions have addressed location-based social networking (the business communication implications of the FourSquare game app), employer restrictions on social media, and the use of Twitter in the job search process.
  • 6. Integrated learning. In sharp contrast to texts that tack on coverage of social media and other new topics, Bovee and Thill continually revise their coverage in order to fully integrate the skills and issues that are important in today’s workplace. This integration is carried through chapter-opening vignettes, chapter content, model documents, end-of-chapter questions, communication cases, and test banks to make sure students practice the skills they’ll need, not just read about them in some anecdotal fashion.
  • 7. Added value with unique, free resources for instructors and students. From the groundbreaking Real-Time Updates to Business Communication Headline News to Bovee and Thill’s videos for instructors, Bovee and Thill adopters can take advantage of an unmatched array of free resources to enhance the classroom experience and keep course content fresh.
  • 8. To see a comparison of the three Bovee & Thill business communication texts, to order examination copies, or to contact your local rep, go to Bovee & Thill’s Business Communication Blog. Note: You can also order examination copies by sending an email to samplingdept@pearson.com. Be sure to give your full name, the complete title and authors of the book you wish to examine, the name of the college or university at which you teach, and the mailing address.
  • 9. Can Your Business Communication Textbook Pass This Google Test? Click the link above.
  • 10. Can Your Business Communication Textbook Pass This Simple Technology Test? Click the link above.
  • 11. The Ultimate Guide to Resources for Business Communication Instructors Click the link above.