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What's New in Teaching Business Communication? Nine Compositional Modes for Social Media, 2014. -- Expert Speaker: Courtland Bovee
Social media are so pervasive today in large and small businesses, it's important for business communication instructors to teach students how to write when they use these new media tools.
For example, students should learn how to write tweets for Twitter and other microblogs, and text messages for services such as Yahoo Messenger and Skype, posts for corporate blogs, and status updates, announcements, and responses to both positive and negative complaints from customers by way of a business's page on Facebook, and for social networking on LinkedIn and Plaxo, and for collaboration on wikis.
Teach your students to succeed when they write using social media by helping them sharpen their skills for each of these nine compositional modes that Courtland Bovee and his coauthor, John Thill, describe in their texts.
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