Teaching LinkedIn
Courtland L. Bovée, Grossmont College
Nikki Jones, Pearson Prentice Hall
Welcome
Teaching LinkedIn
LinkedIn Is the World’s Largest Professional Social Site
• 80 million members
• 42 pages are browsed by each member every ...
Linked Members by Job Function
4
What Are the Major Reasons
People Use LinkedIn?
5
of people using
LinkedIn for marketing
have generated business with it
4...
6
What Are the 16 Ways That
LinkedIn Is Commonly Used?
1. To find a dream job
2. To increase freelance work
3. To boost busi...
What Are the 16 Ways That LinkedIn Is Commonly Used?
5. To check references of potential hires
6. To get advice
7. To show...
What Are the 16 Ways That LinkedIn Is Commonly Used?
9. To get connections
10.To prep for an interview
11. To increase cre...
What Are the 16 Ways That LinkedIn Is Commonly Used?
13.To find people
14.To get to know a company
15.To get publicity
16....
There are 5 Levels of
Service on LinkedIn
1. Basic Account -- free
2. Business Account -- $24.95
3. Business Plus -- $49.9...
How Do You Become a Member?
12
What Is a LinkedIn Connection?
• 1st-degree -- Connections are two LinkedIn members in which one
has accepted the other's ...
How do you extend an invitation?
14
How Can Connections Be Added to a
Member’s Network?
15
What’s the Functionality of a LinkedIn Connection?
• You can extend invitations to people you know, personal
contacts, and...
What Features Are Offered
on LinkedIn?
17
Settings
What Features Are Offered
on LinkedIn?
18
What Features Are Offered
on LinkedIn?
19
What Features Are Offered
on LinkedIn?
• A headline
• Status updates
• Education and work history
• Websites
• Interests
•...
How Can People Make a LinkedIn Profile More Powerful?
1. Add some polish and spark.
2. Add a professional photograph.
3. U...
What Are the Secrets to Getting to the
Top of LinkedIn’s Search Results When
Someone Searches by Industry
or Occupation?
2...
Applications
Choose one or more apps to help people get to know you
to get to know other aspects about you.
23
24
25
Jobs
26
27
28
29
People Search
30
31
Groups
Here you can participate in discussions, read or add news
items, and develop contacts for jobs.
32
Answers
33
What Are Some Tips for Getting
More Out of LinkedIn?
1. Find out about events that others are attending.
2. Start a group ...
LinkedIn is covered in each of Bovee & Thill’s
business communication textbooks.
35
For a rich array of resources about LinkedIn and other social media,
go to Business Communication Headline News, and look ...
For teaching tips and techniques, often about social
media and electronic communication, go to Bovee &
Thill’s blog:
www.b...
For more than 175 PowerPoint slideshows on various
aspects of business communication, go to Real-Time
Updates and select “...
39
Watch business communication videos on Bovee
and Thill's Video Channel on YouTube. To find the
channel, go to www.youtu...
Contact
Information
Courtland L. Bovee
E-mail address:
cbovee@businesscommunicationblog.com
Or contact us on the web at:
h...
Credits
Slide 2. Penn-Olson. “The State of LinkedIn Infographic.”
http://www.penn-olson.com/2010/05/27/the-state-of-linked...
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Teaching LinkedIn

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Court Bovee discusses the most important features you should be teaching about LinkedIn, the world's largest professional social site with 80 million members. Be sure to download the script that accompanies this presentation: http://www.slideshare.net/Bovee/script-for-teaching-linkedin

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  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
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  • Visit Bovee and Thill's Business Communication blog at http://blog.businesscommunicationnetwork.com; visit their online magazines at http://www.scoop.it/u/courtland-l-bovee; or visit their Pinterest page at http://pinterest.com/courtland_bovee/boards. Also, visit Teaching Introduction to Business at http://introtobusiness.businesscommunicationnetwork.org and their online introduction to business magazine at http://www.scoop.it/u/bovee-and-thill
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  • Teaching LinkedIn

    1. 1. Teaching LinkedIn Courtland L. Bovée, Grossmont College Nikki Jones, Pearson Prentice Hall Welcome
    2. 2. Teaching LinkedIn
    3. 3. LinkedIn Is the World’s Largest Professional Social Site • 80 million members • 42 pages are browsed by each member every month, on average • LinkedIn is a searchable database • Income: 20%--$30,000-$60,000 40%--$50,000-$100,000 40%--$100,000+ 3 Gender 39% Female 61% Male Age 51% 25-34 YRS 26% 18-24 YRS 7% 54+ YRS 16% 35-54YRS
    4. 4. Linked Members by Job Function 4
    5. 5. What Are the Major Reasons People Use LinkedIn? 5 of people using LinkedIn for marketing have generated business with it 41% 70% of people use LinkedIn for job-hunting to find potential employers 80% of people use LinkedIn for recruiting as a primary tool to find employees
    6. 6. 6
    7. 7. What Are the 16 Ways That LinkedIn Is Commonly Used? 1. To find a dream job 2. To increase freelance work 3. To boost business 4. To improve Google search results 7
    8. 8. What Are the 16 Ways That LinkedIn Is Commonly Used? 5. To check references of potential hires 6. To get advice 7. To showcase a resume 8. To do research 8
    9. 9. What Are the 16 Ways That LinkedIn Is Commonly Used? 9. To get connections 10.To prep for an interview 11. To increase credibility 12.To establish a personal brand 9
    10. 10. What Are the 16 Ways That LinkedIn Is Commonly Used? 13.To find people 14.To get to know a company 15.To get publicity 16.To do market research 10
    11. 11. There are 5 Levels of Service on LinkedIn 1. Basic Account -- free 2. Business Account -- $24.95 3. Business Plus -- $49.95 4. Executive Account -- $99.95 5. Pro Account -- $499.95 11
    12. 12. How Do You Become a Member? 12
    13. 13. What Is a LinkedIn Connection? • 1st-degree -- Connections are two LinkedIn members in which one has accepted the other's invitation to connect. • 2nd-degree -- People who are connected to your 1st-degree connections. • 3rd-degree -- People who are connected to your 2nd-degree connections. Fellow members of your LinkedIn Groups -- These people are considered part of your network because you're members of the same group. Out of Network -- LinkedIn members who fall outside of the categories listed above.13
    14. 14. How do you extend an invitation? 14
    15. 15. How Can Connections Be Added to a Member’s Network? 15
    16. 16. What’s the Functionality of a LinkedIn Connection? • You can extend invitations to people you know, personal contacts, and individuals in groups • You can accept invitations from friends and past, present or colleagues, and strangers 16
    17. 17. What Features Are Offered on LinkedIn? 17 Settings
    18. 18. What Features Are Offered on LinkedIn? 18
    19. 19. What Features Are Offered on LinkedIn? 19
    20. 20. What Features Are Offered on LinkedIn? • A headline • Status updates • Education and work history • Websites • Interests • Groups and associations • Honors and awards • Personal information • Recommendations • Event participation 20 Profile
    21. 21. How Can People Make a LinkedIn Profile More Powerful? 1. Add some polish and spark. 2. Add a professional photograph. 3. Upgrade the summary. 4. Give specifics. 5. Add statistics and solutions to problems. 6. Obtain current, enthusiastic recommendations 7. Add content that is relevant to your background, experience, and your career goals. 21
    22. 22. What Are the Secrets to Getting to the Top of LinkedIn’s Search Results When Someone Searches by Industry or Occupation? 22 1. Generate a list of keywords. 2. Populate your profile. 3. Strike a balance.
    23. 23. Applications Choose one or more apps to help people get to know you to get to know other aspects about you. 23
    24. 24. 24
    25. 25. 25
    26. 26. Jobs 26
    27. 27. 27
    28. 28. 28
    29. 29. 29
    30. 30. People Search 30
    31. 31. 31
    32. 32. Groups Here you can participate in discussions, read or add news items, and develop contacts for jobs. 32
    33. 33. Answers 33
    34. 34. What Are Some Tips for Getting More Out of LinkedIn? 1. Find out about events that others are attending. 2. Start a group to generate more contacts 3. Do status updates, share your knowledge, and provide tips 4. Link your profile to Facebook and Twitter 5. Establish yourself as an expert on LinkedIn 6. Prepare for encounters with another person (at a meeting or convention, for example) by doing a “People” search on LinkedIn 7. Use Linked via mobile phone 34
    35. 35. LinkedIn is covered in each of Bovee & Thill’s business communication textbooks. 35
    36. 36. For a rich array of resources about LinkedIn and other social media, go to Business Communication Headline News, and look under “Categories” in the left-hand column. www.businesscommunicationheadlinenews.com 36
    37. 37. For teaching tips and techniques, often about social media and electronic communication, go to Bovee & Thill’s blog: www.boveeandthillbusinesscommunicationblog.com 37
    38. 38. For more than 175 PowerPoint slideshows on various aspects of business communication, go to Real-Time Updates and select “Instructor Media.” 38
    39. 39. 39 Watch business communication videos on Bovee and Thill's Video Channel on YouTube. To find the channel, go to www.youtube.com and search for "Bovee and Thill."
    40. 40. Contact Information Courtland L. Bovee E-mail address: cbovee@businesscommunicationblog.com Or contact us on the web at: http://boveeandthillbusinesscommunicationblog.com
    41. 41. Credits Slide 2. Penn-Olson. “The State of LinkedIn Infographic.” http://www.penn-olson.com/2010/05/27/the-state-of-linkedin-infographic (March 2011), and Hubspot Blog. “LinkedIn by the Numbers.” http://blog.hubspot.com/blog/tabid/6307/bid/6147/LinkedIn-by-the-Numbers-Infographic.aspx (1 March 2011). Slide 3. Slideshare. “Linkedin Demographics and Statistics.” http://www.slideshare.net/amover /linked-in-demographics-and-statistics-2011 (1 March 2011). Slide 6-9. Gigaom. “20 Ways to Use LinkedIn Productively.” http://gigaom.com/collaboration/20-ways-to-use-linkedin-productively (1 March 2011) Slide 21. Glassdoor. “Seven Steps to Power Up Your LinkedIn Profile.” http://www.glassdoor.com/blog/steps-power-linkedin-profile (1March 2011) Slide 22. CIO. “LinkedIn Quick Tip: How to Rank Higher in the Search Engines,” http://www.cio.com/article/596402/LinkedIn_Quick_Tip_How_to_Rank_Higher_in_Search_Results (1 March 2011). Slide 34. Steven R. Freedman. “The Paradigm Shift.” http://www.Stevenrfreedman.com (1 March 2011). 41
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