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Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
Script that Accompanies "Teaching Facebook" Presentation
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Script that Accompanies "Teaching Facebook" Presentation

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This is the script that accompanies the following SlideShare presentation:http://www.slideshare.net/Bovee/teaching-facebook

This is the script that accompanies the following SlideShare presentation:http://www.slideshare.net/Bovee/teaching-facebook

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  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/yT1SNP
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  • Can Your Business Communication Textbook Pass This Google Test?
    http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors/p/4003411891/can-your-business-communication-textbook-pass-this-google-test ---

    Can Your Business Communication Textbook Pass This Simple Technology Test?
    http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/global/text_compare/checklist_tech.php ---

    Exclusive Teaching Resources for Business Communication Instructors
    http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors
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  • Visit Bovee and Thill's Business Communication blog at http://blog.businesscommunicationnetwork.com; visit their online magazines at http://www.scoop.it/u/courtland-l-bovee; or visit their Pinterest page at http://pinterest.com/courtland_bovee/boards. Also, visit Teaching Introduction to Business at http://introtobusiness.businesscommunicationnetwork.org and their online introduction to business magazine at http://www.scoop.it/u/bovee-and-thill
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  • 1. 1 Slide 1 Pearson slide Slide 2 Thank you, Nikki. Greetings from San Diego, and thank you for joining me today. Slide 3 First, let’s look at some interesting Facebook statistics. Read slide Slide 4 So if you took a look at an average 20-minute period on Facebook, what would you discover? Read slide Slide 5 Now this chart shows you the ratio between Facebook users and non-users in major cities in the U.S., and the amazing thing is that the ratio differs so much between certain cities. Keep in mind the light blue represents Facebook users, and the dark blue represents the entire population. So looking a New York City, the first bar chart of the top upper left, you can see that the entire population is a little over 8 million, but the Facebook users represent about 3.5 million people -- roughly 40% of the population. Now let’s look at Los Angeles. The population of the City of Los Angeles is about 4 million people, but Facebook users number 2.5 million which is roughly 60% of the population. Others cities on the top row include Chicago and Houston, each with a majority of the population on Facebook. On the other hand, Phoenix has less than 50% of its population on Facebook But then we get to the bottom. Look at Philadelphia and over to the third chart, Dallas, and practically everybody is on Facebook, even San Diego and San Jose have a majority of their population on Facebook. On the other hand, the second chart at the bottom is San Antonio, and less than half of the population there is on Facebook. So these numbers tell us that the percentage of Facebook users from area to area can varies considably.
  • 2. 2 Slide 6 The last statistics I’m going to share with you today I think are especially interesting: Among Facebook users, read slide Slide 7 In this webinar, I’m not going to cover such things as how to join Facebook, because that’s a very simple process once you go to the Facebook site. Also, there’s a help page that has voluminous information for users. What I want to do today is go over many of the features that are not readily apparent on the site as well as many of the interesting discoveries I’ve made while using Facebook. I’m a big advocate of Facebook, and I have a large presence on the site. I have a personal profile on Facebook, but in addition I have several business pages, and I’ve started several groups. I’ll share all of these with you now, just to show you what can be done. First, here’s my personal profile page. You’ll note that it contains a number of important elements, and I’m pointing these out to you because they’re all part of building a personal brand on Facebook, something some of you may want to do or have already done, and certainly something a number of your students may want to do as they look forward to becoming gainfully employed. For those of you already on Facebook, you know what a profile page looks, but for those of you who aren’t on Facebook yet, here’s what a typical profile page looks like – in this case it’s mine. On the left-hand side of the page, there’s a place for a pic, and I’d recommend you use one. The are also tabs for various types of information, and a place for friends’ photos. In the middle column, there’s information about you, photos, and all of your status updates. The right-hand column is reserved for Facebook, and you’ll find ads and other information from Facebook. Slide 8 Let’s talk now about how to build your personal brand on Facebook. 1. Learn about your audience Too many people are sharing information to the wrong audiences. Your manager doesn’t want to know if you just went to the bathroom and, although your parents would love to eavesdrop on your relationships, you might not want to share those details. Since our lives are starting to
  • 3. 3 converge more and more every day, you need to decide what audiences you want to connect with on Facebook. Do you want to use Facebook as a communication stream to your family and friends? Are you looking to network with professionals that could help you get a job? These are questions you need to start asking yourself before you add “friends” to your Facebook profile. If you decide to open it up to the masses, then you need to be mindful of what you share and how that could impact people’s perception of you. Remember, you can limit what select users can see on your profile, just by changing your settings, which we’ll discuss more shortly. 2. Determine a personal branding strategy Everyone should have a Facebook branding strategy, and it should be based not only on the audience you’re targeting, but your overall life goals. Depending on who you are, where you are in your career, what you’re passionate about and an expert in, you’ll want to brand yourself differently. If you haven’t signed up for Facebook, then you have a great opportunity to start fresh and to build your Facebook profile to best represent you. If you’re a current Facebook user, then start analyzing how your brand is being portrayed and take steps to customize it to reflect your branding strategy. If you don’t want to build a branding empire, a strategy should still be extremely important to you; you’re already branded and that brand can help shape perceptions online to portray you in a positive light and help you secure a good reputation. This means choosing what links and media you share in your status updates to add value to your brand and those you’re friends with. 3. Decide the most appropriate privacy settings Depending on your Facebook goals, you may set your entire account to private or grant certain individuals permission to view sections of your profile. You can also make your entire profile public for the world to see, which could be beneficial to you if you’re looking to become more visible in your industry and will result in your profile ranking high for your name in search.
  • 4. 4 I recommend turning tagging settings off for both photos and pictures so that you can take control of your Facebook wall. You wouldn’t want your friends tagging you in a picture of you doing something that might embarrass you, for example. 4. Make the profile complete Facebook is a great platform where you can paint a picture of who you are. When filling out the information fields, be sure to focus on the education and work section, where you can reconnect with fellow alumni from college, or past colleagues that might be able to help you get a job. Also, in the contact information field, be sure to list your blog, any websites you might own and links to your profiles on other social networks. Since hiring managers use Facebook’s search engine to find candidates, it pays to load up your profile with keywords that they can search for. 5. Import contacts and grow your network
  • 5. 5 Each month, you should go through the process of importing your contacts from your email accounts and your instant messenger screen name accounts. This will help you continue to grow your Facebook network as you’re meeting new people through your other channels. If you have a blog, it’s also a smart idea to use Facebook Connect. By having Facebook Connect on your blog, you can bring your friends with you and promote your content through social interactions that start on your blog and end up on Facebook. 6. Regularly update your status Updating your status on Facebook allows you to project a single message to a large audience. Your status is a reflection of who you are and what you do. You can update your status with press mentions, your latest blog entry, a new project you’re working on or your interest in a particular job. Based on your branding strategy, you’ll want to update your status to either keep people informed about what you’re up to, or push them to your content, or both. 7. Join a group – or start a group or a page Facebook groups have fewer features than Facebook pages, but they are still important. Use a Facebook group to bring people together in your industry, become a valuable contributor to that community and market your blog, your product, or yourself! Facebook groups let you share links, videos, photos, and start discussions.
  • 6. 6 Facebook pages are for brands, ranging from Coca Cola to Home Depot to organization, such as the Red Cross, or perhaps a local band. These pages can be designed in very interesting ways, and they usually look very much unlike a Facebook profile. The other main advantage is that your page will rank high for your name in Google and you can use it for your professional career, while keeping your personal profile private. 8. Join or start an event in your area One of the best aspects of Facebook is that you can get involved in your community by joining or starting an event in your industry. By opening up your event to everyone, you can meet new people and discover other people who have shared interests and can support your career. Events can also be cataloged on your Facebook page. If you’re looking to start a weekly or monthly event and want to keep a calendar, logging it on a page is a good strategy. By starting an event, you’re positioning yourself as a leader and an expert, which is great for your personal brand. 9. Provide a link to your Facebook profile You might already have a blog and accounts on other social networks, including Twitter, LinkedIn, FriendFeed, Technorati, etc. If you do and your Facebook strategy is to promote yourself and remain public, then placing a link (and possibly a Facebook icon) on these other sites to your Facebook profile is a great idea. As the chief marketing officer for your personal brand, you want to build your friend list, so that you have more people to market to now and in the future. Think of your Facebook profile as a digital asset and grow the equity in that asset over the rest of your life. 10. Bring in content to your social networks, including Facebook Since Facebook and other social media sites are all about sharing, those that share more will be remembered more, which is great for personal branding. Slide 9
  • 7. 7 So what, exactly, are some of the things you can do once you’re on Facebook? Here are 21 things. 1. Post statuses to a select group only Facebook offers a very useful feature called Friend Lists: A personal list that you can create; later you can post statuses, links and pictures that only members of the list can see. To create a new friend list, select Account on the upper right side of the page, choose Edit Friends, and then select Create a New List. To restrict who can view the status that you post, select the lock icon under the text box. 2. Include friends in your status Mentioning friends in status messages isn't reserved for Twitter alone. If you want to get someone's attention, or introduce him or her to your friends if that person is looking for a job or to meet someone, you can add the @ symbol and then type the first few letters of the person's name. Select the right person from the list that appears. When the status is published, people will be able to click on the person's name to access his or her profile. 4. Create a private group Facebook recently underwent a significant facelift in terms of groups. By clicking on Create New Group in the left-hand menu, you'll be able to create a group and add anyone in your friend list (by typing the person's name in the appropriate bar). The selected friends will receive a message when you add them to the group. They will be able to conduct joint chats in which everyone sees all of the messages, and will be able to post pictures that are limited to the group, or create events. Each group can be public, private or secret. Only members of a secret group are aware of its existence. 5. Increase text size If the latest modification that made Facebook font smaller bothers you, here's a solution that can also be applied to any other site. Click Control + and increase the font size to your heart's desire. You can later shrink the font down to its original size by selecting Control 0. It’s simple, yet effective.
  • 8. 8 6. Chat in a separate window If you can't live without Facebook chat, but want to visit other sites while chatting, there's a solution. Click on Options and select Pop Out Chat, and the chat will appear in its own window, with convenient access. Alternatively, Firefox users can place the chat in the sidebar. 7. Download entire photo albums An excellent Firefox add-on called FacePad allows users to download entire Facebook photo albums onto their computer. All you have to do is install the add-on; after that, any time you see a picture in an album that you'd like to save, right click on the name of the album under From the Album and select Download Album with FacePad. 8. Track friend requests The ultimate way to know whether someone has refused your courting or wants to cut your Facebook ties is by following unanswered friend requests or individuals who unfriended you. To do so, you can install a special script for those with the Greasemonkey add-on for Firefox. Those with Chrome simply click on the Install button on the scripts page. The script installs the Unfriend Finder service, which adds the Unfriends option to Facebook's top menu. This way you'll be able to see who unfriended you, the status of the friend requests you made, and even whether one of your friends has deleted their account. 9. Remove all ads An additional Greasmonkey script that works in both Firefox and Chrome lets you hide all ads on Facebook. There's nothing easier – just install it and the unnecessary boxes on the side disappear. 10. Synchronize profile pictures, cell phone contacts You can use Facebook to enrich your contact list in your cellular phone with pictures and birth dates. If you have an iPhone, select the Friends icon in the Facebook application and click on the Sync button. In Android, select Sync Contacts in the Settings Menu (make sure to select the second option, which only synchronizes existing contacts, rather than Sync All). A similar
  • 9. 9 feature exists for the Blackberry. Proper synchronization of your contacts depends on whether their email appears on their card, or whether their name appears as it does on the site. 11. Disappear from chat The fact that you accepted someone's friend request on Facebook doesn't mean you're interested in them contacting you every time you log on to the site. So instead of signing out of chat, you'll be able to block them specifically. To do so, enter all of the contacts who you don't want bothering you on one friend list. Afterward, the same lists will appear on Facebook chat. To appear as offline only for members of that particular group, simply click on the green slide icon, which will now become gray. 12. Use chat without being on Facebook If you want to remain signed in to Facebook chat, but aren't interested in having a browser window open, use MSN Messenger and Google Talk, under one roof. To sign into Facebook chat, all you need to do is type your username and password, and the program will do the rest. 13. Update Facebook from Twitter and vice versa A number of applications allow users to update the biggest social networks simultaneously. The biggest among them is the Twitter application for Facebook. After installing it to your profile and signing in with a user name on Twitter, you'll be able to specify that each status that you post on the Twitter’s network will also appear on Facebook, and if you manage a fan page you'll also be able to select that it be updated. Another option is Selective Tweeter. This is for Twitter users who do not want to annoy their Facebook friends with every status message, but would like to select specific tweets to appear on their Facebook profile. You can set it so that only statuses that include #fb appear on Facebook. 14. Check what your friends like Since the “Like” button adorns many sites other than Facebook, the manner in which we view the Internet has become more social. If you want such recommendations, you can see all of the items that your friends liked, according to topic, at the Like button site.
  • 10. 10 15. Manage your friend list Clicking on the pen icon on the profile bar will open a window in which you'll be able to select the number of friends that will appear (6, 9 or 12), and you'll be able to select friends who will always appear (useful if you want to take pride in being in touch with a specific person). Likewise, selecting Change Visibility Settings will lead you to a settings page in which you'll be able to determine who sees your list of contacts – everyone, friends of friends, only friends or no one. 16. Get weekly birthday reminders A rather hidden feature on Facebook is the option of receiving an email every Sunday with a list of contacts celebrating their birthday in the upcoming week. To activate the program, select Account in the upper right section of the Facebook page, then choose Account Settings and select Notifications. In this window you'll be able to determine when Facebook sends you the email. On the first list, titled Facebook, select Has a Birthday Coming and choose Save Changes at the bottom of the page. Slide 10 Bovee & Thill Examples from Facebook Now, by way of example, I’ll share with you my own story of what I’ve done a Facebook. My coauthor and I also have this business page on Facebook, which is where we provide information that applies to both of us as the owners of Bovee & Thill LLC, the firm that contracts with Pearson Education for the textbooks we write. Note that differences between a personal profile page and a business page. • Businesses are only allowed to open pages NOT profile. A business which opens a profile page is in direct violation of the TOS of Facebook • Business pages do not allow the ability to invite friends – in fact business pages cannot maintain a friends list – they can maintain a fan list. • Business pages do allow updating your status (which gets shared with your fans) • Business pages allow pictures, videos, discussion board, Facebook applications, wall posts, groups, and other interactive elements. Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. Slide 11
  • 11. 11 And here are some additional business pages my coauthor and I administrator on Facebook: There’s Business Communication Headline News Slide 12 There’s Real-Time Updates Slide 13 There’s Bovee & Thill’s Business Communication Blog Slide 14 And there’s Bovee & Thill’s Web Search that relates to the website we have that puts over 340 search engines at your fingertips on one page. Slide 15 Now that you’ve seen the business pages John Thill and I have on Facebook, I want to share with you 20 ways that Facebook can be used for business. Here are 20 ways Facebook can be used for business or professional use. 1. Post a professional or business casual photos of yourself to reinforce your brand. 2. Obtain a Facebook vanity URL so that people can find you easily. 3. Add your Facebok URL to your email signature and any marketing collateral (such as business cards) so prospects can learn more about you. 4. Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on instructional materials.” 5. Share useful articles and links that would be of interest to the audience you’re trying to reach. 6. Combine Facebook with other social media tools like Twitter. For example, when someone asks a question on Twitter, you can respond in detail in a blog post and link to it from Facebook. 7. Before traveling, check contacts locations so you can meet with those in the city where you’re heading. 8. Research prospects on Facebook before meeting or contacting them.
  • 12. 12 9. Upload your contacts onto Facebook from your email client to find more connections. Facebook will identify those already on Facebook, and you can help send an invitation to those you aren’t on Facebook to join you there. 10. Use Find Friends for suggestions of other people you may know to expand your network even further. 11. Look for mutual contacts on your contacts’ friends lists. 12. Find experts in your field and invite them as a guest blogger on your blog or speaker at your event. 13. Companies can market their products by posting discounts and package deals. 14. Share survey or research data to gain credibility. 15. Use Facebook Connect to add social networking features to your website. If all or parts of your site are password protected, people can use their Facebook username and password to enter your site. 16. Suggest Friends to clients and colleagues — by helping them, you establish trust. 17. Start a group or a fan page for a product, a brand or a business. Unless you or your business is already a household name. 18. Post upcoming events including webinars, conferences and other programs where you or someone from your company will be present. 19. Join network, industry and alumni groups related to your business. 20. Use search to find groups and fan pages related to your business by industry, location, and career. Slide 16 Now let’s talk about Facebook Groups? Let me share with you some examples of what I’ve done. Read slide Slide 17 Read slide Slide 18
  • 13. 13 Read slide Slide 19 Read slide Slide 20 I’ve mentioned Facebook fan pages earlier. Let’s talk about them now in more detail. I’ll use the example Red Bull, which we feature in all three of our business communication texts. Red Bull is the most popular energy drink in the world, according to market share. Red Bull is an adaptation of the Thai energy drink Krating Daeng, which means 'Red Bull'. The Red Bull fan page is easily one of the best on Facebook, simply because it has been able to break out of the typical fan page mold by providing fun content that encourages fans to interact with and ultimately connect with the brand. Their uniqueness is captured in their innovative incorporation of Twitter into their Facebook fan page. Integrating a Twitter stream is not special on its own, but Red Bull doesn’t just pull in tweets from their official corporate account, as most brands do. Instead, Red Bull has aggregated tweets from sponsored athletes like skateboarder Ryan Sheckler and snowboarder Shaun White and included them directly in their Facebook presence. Associating themselves with popular athletes, and letting fans connect to those athletes on Facebook gives Red Bull some instant cool points.
  • 14. 14 Their page’s “Boxes” section is also pretty darn incredible. Red Bull has built all kinds of content and applications that help them break out of the vanilla Facebook mold that forces all brands to look and feel more or less the same. My favorite app is one that lets fans rate phone calls of people who dialed the Red Bull 1-800 number. It’s not only hilarious, but it also smartly encourages additional fan engagement. Red Bull, which is a drink popular with teen and college ages kids, definitely knows its audience, and they’ve played to that face by categorizing their page under business type “pharmaceuticals.” Clearly, this is a company that understands their audience and knows that the best way to connect with them on Facebook is with humor, fun, apps that get people engaged, and by being creative. Slide 21 Here’s another illustration from our books. This one features Adidas. The Adidas fan page offers all the usual attributes of a strong page: active fans, a branded application, lots of content variety, plus, good video, pictures and notes. That’s all good stuff, but what really makes them stand out is the way they use their page’s tools to promote their other social media and advertising campaigns. Running a contest on Facebook brings variety to a page’s content, engages fans, and has the ability to directly increase the company’s revenue by introducing new customers to the brand. Lots of brands attempt to promote campaigns on Facebook, but there are only a few that I have seen do it well. Adidas is one of those brands. Most recently, Adidas teamed up with MTV to run an exclusive Facebook contest where a fan could win an all-expenses-paid house party. Their campaign was successful for a few reasons. First, Adidas chose a prize and partner that would resonate with the Facebook user demographic. Second, they wisely chose to promote the contest on their fan page not only before the contest, but after it had ended as well. Once they had chosen the lucky winner, they used their page to share the fan’s blog posts, photos and video from the party. The integration of status updates, photos, notes and videos, with a
  • 15. 15 smart contest, resulted in a whole lot of fan engagement, and keeping the winning fan involved even after the contest had ended showed their commitment to fans and helped them get extra mileage out of the campaign. The contest also gave the page content variety by breaking up the usual status updates with something new, fun, and with an included call to action for fans to get involved. Slide 22 So what Facebook apps are available. The answer, quite simply, is dozens. I won’t spend time today going through them, but you can go to the Help page on Facebook and type in apps in the search box, and you’ll be taken to them. Slide 23 Now let’s focus on what trend and search services are available for Facebook. 1. Kurrently Kurrently is a dedicated search engine for both Twitter and Facebook, but you can narrow down the options to see results from one service or the other. Kurrently’s great selling point is that the search results continue to refresh after you’ve looked up a word or phrase. 2. It’s Trending
  • 16. 16 Right now It’s Trending offers a non-searchable, real-time feed of the most shared content across Facebook, which is useful for anyone who wants a snapshot glimpse hot topics across categories (video, news, sports, tech, gaming, comedy, etc) and across popular sites (YouTube, Vimeo, DailyMotion, TechCrunch, Huffington Post, NY Times, and CNN). 3. Openbook For doing a search on Facebook, try Openbook.
  • 17. 17 I should note that Openbook’s unique ability to see search results from just male or female Facebookers — something that’s an incredibly useful tool if you need to narrow down data on a gender basis. 4. Booshaka Booshaka offers a real-time look at what’s trending on Facebook Once you’ve carried out a topic search, you can see how many “Likes” and comments a Facebook post has received, and narrow down the results by what’s trending now, what’s most popular, what’s most recent, and what has the biggest “buzz.” There’s a section on Facebook called Like Button
  • 18. 18 The Like Button page shows you “what people you know like on the Internet right now.” You can also click to view a brief overview of what’s hot on Facebook with the nine top trends displayed and refreshed every 15 minutes. Slide 24 So how you can update Facebook outside of Facebook? Update Facebook from Firefox An easy-to-use Firefox extension called FireStatus can enable you to update your Facebook status right from your browser. It also includes a URL shortening function as well, and you can set whether you’d like tinyURL or urlBorg as your short URL service in the preferences. Update Facebook from Twitter
  • 19. 19 There are a few ways to pipe your Twitter status updates right into Facebook, avoiding the need to double post items or spend a ton of time maintaining a dual-life on both networks. Twitter to Facebook – This Facebook app simply sends all your Twitter updates right into Facebook as status updates with one important exception: @reply tweets will not appear. Selective Twitter – If you’re looking for more manual control over exactly which Twitter updates make it over to Facebook, you might want to try this app instead. It only sends tweets at Facebook status updates if you include the hashtag #fb at the end of your message. Update Facebook from Text Messages (SMS or MMS) Facebook has mobile services built right in, making it easy to both send status updates in and get information back out to your phone. To enable posting from your phone, go to the Mobile tab under your Account Settings.
  • 20. 20 Update Facebook by Email Facebook added a way for you to send photos or videos to your profile page via email. You can find your unique personal upload email on the Facebook mobile page. Simply attach the photos or videos you’d like to send in your email, and use the subject line as the caption. Update Facebook from Status Update Services
  • 21. 21 Status update services are emerging out of the swelling sea of social sites and the growing need to manage them all. These sites typically store your login credentials for all the networks you participate in, and allow you to update any or all of them in one fell swoop. They can save you the time updating lots of individual sites when what you really want is the same message broadcast multiple places. Two very full-featured offerings in this category are ping.fm and hellotxt. Update Facebook from Instant Messenger
  • 22. 22 You can use either ping.fm or hellotxt to send updates to Facebook from your instant messenger client. Slide 25 Now I’d like to share with you some intriguing facts about Facebook that many of you may not know about. 1. Not using Facebook is now a political statement. More than ever before, people have categorically decided not to be Facebook users in protest against the social networking giant’s security policies, fears of being found by prospective (or current) employers, and in the name of reclaiming lost time spent perusing questionable photos of estranged acquaintances. 2. The majority of people who leave Facebook come back. Of the majority of people who’ve deactivated their accounts, most end up unable to live without it and return within a few months, because the connections made through Facebook and the information available proves useful for personal or professional networking. 3. It’s really easy to annoy people on Facebook. Oversharing often leads to a deluge of unwanted spam in your fans’ News feeds. Users will quickly opt to hide your posts or “defriend” you, especially if it’s obvious that you’re only using Facebook for advertising purposes.
  • 23. 23 4. Famous people, even those who are famous for doing nothing, use Facebook. No matter who you’re thinking of, they probably have an account. Many celebrities do (under their real names, in fact). As a consequence, many people have gotten very tight about their security settings so as to make sure no one but their friends can see them. 5. People like the idea of Facebook as a narrative. David Fincher’s The Social Network, which tells the story of Facebook from its infancy, was met with great success at the box office. Many Facebook users enjoy a love/hate relationship with creator Mark Zuckerberg, villifying him as a privacy-stealing maniac, all the while relying on his media network for personal and professional success. 6. Facebook profiles can be deleted, but never erased. Even if you immediately delete embarrassing posts to your Wall, all it takes is one of your friends to take a screen shot of your information before it’s forever immoralized. Don’t put anything on Facebook that you wouldn’t want on the front page of the New York Times. Slide 26 How Should Facebook Be Integrated into a Textbook and Used in Class? I showed you pages from our texts that discuss and illustrate Red Bull and Adidas. Here are additional examples of how have we’ve integrated Facebook into the text. This is image of a chapter-opening story from Excellence in Business Comm. and Business Communication Essentials. As I mentioned earlier, people like the Facebook narrative, and this includes students. Slide 27 We mention Facebook at appropriate places throughout our texts. So that you can easily see where we’ve mentioned Facebook, the word “Facebook” is highlighted on these slides. It is not highlighted in our textbooks. On the page you’re seeing now, we discuss Facebook and how it has inspired a new approach to business communication that is interactive and conversational, as we saw in the Red Bull and Adidas examples.
  • 24. 24 Slide 28 Here are snippets of two pages. In the example at the top, we talk about Facebook provides a variety of communication opportunities, such as status updates, user comments, and personal profiles. In the example at the bottom, we discuss the types of writing people should use for Facebook. Slide 29 On this page I’m showing an exercise we have called “Critique the Professionals.” And here we mention Facebook as an important place for people to use to build their personal brand, including celebrities. Slide 30 In the prologue of our books, we discuss building a personal brand, and here we talk about avoiding placing material on Facebook or other social networks that could prove embarrassing. Slide 31 In this “Critique the Professionals” exercise, we ask students to visit the Facebook pages of six companies in several industries, and then we ask some thought provoking questions that relate to the assignment, such as how do these companies use wall posts on Facebook to promote themselves. Slide 32 In one of the employment chapters, we discuss networking. And we we talk about using Facebook as a networking tool. Slide 33 Let’s take a look at the snippet at the bottom of the screen. This is a social networking case at the end of the chapter on routine messages. Here we ask students to write a “Company Overview” and a “Mission Statement” that would be appropriate for a company “Info” tab on Facebook. Slide 34 At the very top, you’ll note a Bovee & Thill Interactive Media icon. This refers here to the Facebook screencast we’re going to complete shortly and that is available to adopters of our texts. This screencast cover the basics of Facebook for those students who may not already be on the site.
  • 25. 25 The second half of the graphic is a case about social networking, and students are given the assignment to write a wall post for promotes a magazine for young women with disabilities. Slide 35 Throughout all of our books, we have a feature we call “Learn More.” It could be an online video, a podcast, a PowerPoint presentation, or an article. This case it’s an article about Facebook applications that are useful in searching for a job. Slide 37 Read slide Slide 38 Read slide Slide 39 Read slide Slide 40 Read slide Slide 41 Read slide.
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