Teaching Facebook

WelcomeTeaching Facebook Webinar Courtland L. Bovée, Grossmont College Nikki Jones, Pearson Prentice Hall

Teaching Facebook

Facebook Statistics3

Courtland Bovee’s Personal Profile Page7

How to Build a Personal Brand 1. Learn about your audience 2. Determine a personal branding strategy 3. Decide the most appropriate privacy settings 4. Make the profile complete 5. Import contacts and expand your network 6. Regularly update your status 7. Join a group or start a group or a page 8. Join or start an event in your area 9. Provide a link to your profile page 10. Bring in content to your social networks, including Facebook8

What Can You Do on Facebook? 1. Post your status to a select group only 2. Include friends in your status 3. Create a private chat group 4. Schedule the time of your status updates 5. Increase the font size for better readability 6. Chat in a separate window 7. Download entire photo albums 8. Track friend request 9. Remove all ads. 10. Synchronize profile pictures and cell phone contacts 11. Disappear from chat 12. Use chat without being on Facebook 13. Avoid posting embarrassing statuses 14. Check what your friends “Like” 15. Manage your friend list9 16. Get weekly birthday reminders

Bovee & Thill LLC10

Business Communication Headline News11

Real-Time Updates12

Bovee & Thill’s Business Communication Blog13

Web Search14

What Are the Ways Facebook Can Be Used for Business and the Professions? 1. Post professional or business casual photos. 2. Obtain a Facebook vanity URL. 3. Add your Facebok URL to your email signature. 4. Post business updates on your wall. 5. Share useful articles and links related to business. 6. Combine Facebook with other social media tools. 7. Use it as a travel tool. 8. Research prospects before meeting or contacting them. 9. To find more connections, upload your contacts. 10. Expand your network by using “Find Friends.” 11. Look for mutual contacts on your contacts’ friends lists. 12. Find experts in your field. 13. Market your products. 14. Share survey or research data . 15. Use Facebook Connect. 16. Suggest friends to clients and colleagues. 17. Start a group or fan page. 18. Post upcoming events. 19. Join network, industry, and alumni groups. 20. Use search to find groups and fan pages.15

What Are Facebook Groups?16

What Are Facebook Fan Pages?20

What Apps Are Available for Facebook?22

What Trend and Search Services Are Available for Facebook? 1. Kurrently 2. It’s Trending 3. Openbook 4. Booshaka 5. “Like” Button23

How Can You Update Facebook from Outside Facebook? 1. Update Facebook from Firebox 2. Update Facebook from Twitter. 3. Update Facebook from Text Messages (SMS or MMS) 4. Update Facebook by E-Mail 5. Update Facebook from Status Update Services 6. Update Facebook from an Instant Messenger24

My Observations about Facebook 1. Not using Facebook is now a political statement. 2. The majority of people who leave Facebook come back. 3. It’s really easy to annoy people on Facebook. 4. Famous people use Facebook. 5. People like Facebook as a narrative. 6. Facebook profile can be erased but never deleted.25

How Should Facebook Be Integrated into a Textbook and Used in Class?26

All examples and illustrations of Facebook were taken directly from Bovee & Thill’s business communication textbooks.36

For a rich array of resources for teaching social media and electronic communication, including Facebook, go to Business Communication Headline News, look under “Categories” in the left-hand column, and select the topics in which you’re interested: www.businesscommunicationheadlinenews.com37

For teaching tips and techniques, often about social media and electronic communication, including Facebook, go to Bovee & Thill’s blog: www.boveeandthillbusinesscommunicationblog.com38

For more than 175 PowerPoint slideshows, many dealing with social media and electronic communication, go to Real-Time Updates and select “Instructor Media.”39

Watch business communication videos on Bovee and Thills Video Channel on YouTube. To find the channel, go to www.youtube.com and search for "Bovee and Thill."40

Contact Information Courtland L. Bovee E-mail address: cbovee@businesscommunicationblog.com Or contact us on the web at:http://boveeandthillbusinesscommunicationblog.com

Credits Slides 3-6. Hubspot Blog. "The Ultimate List: 100+ Facebook Statistics [Infographics]." Accessed March 22, 2011. http://blog.hubspot.com/blog/tabid/6307/bid/6128/The- Ultimate-List-100-Facebook-Statistics-Infographics.aspx and Mashable. "Are We Too Obsessed With Facebook?" Accessed March 22, 2011. http://mashable.com/2011/01/12/obsessed-with-facebook-infographic. Slide 10. Ynetnews.com. "21 Things You Could Do on Facebook." Accessed March 22, 2011. http://www.ynetnews.com/articles/0,7340,L-3982610,00.html. Slides 16. e 16. Gigaom. "32 Ways to Use Facebook for Business." Accessed March 22, 2011. http://gigaom.com/collaboration/32-ways-to-use-facebook-for-business. Slides 21-22. Mashable. “Killer Facebook Fan Pages: 5 Inspiring Case Studies.” Accessed March 2, 2011. http://mashable.com/2009/06/16/killer-facebook-fan-pages. Slide 25. Mashable. How to Update Facebook from Outside Facebook.” Accessed March 22, 2011. http://mashable.com/2010/08/18/facebook-search-services. Slide 26. Mashable. “How to Update Facebook.” Accessed March 22, 2011.42 http://mashable.com/2009/08/11/how-to-update-facebook.

Teaching Facebook

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