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Script for Teaching LinkedIn
 

Script for Teaching LinkedIn

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Court Bovee discusses the most important features you should be teaching about LinkedIn, the world's largest professional social site with 80 million members. Download the accompanying slides.

Court Bovee discusses the most important features you should be teaching about LinkedIn, the world's largest professional social site with 80 million members. Download the accompanying slides.

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    Script for Teaching LinkedIn Script for Teaching LinkedIn Document Transcript

    • Slide 1Pearson openerSlide 2Teaching LinkedIn openerSlide 3LinkedIn is the world’s largest professional social site. LinkedIn connectsmembers to their trusted contacts and helps them exchangeknowledge, ideas, and opportunities with a broader network ofprofessionals.80 million membersOn average, 42 pages are browsed by each member every monthLinkedIn is a searchable database, which means you can find peoplewith similar interests, similar companies or organizations, and similarjob titles. Experts can be easily located. It also means you can be found(if you choose) in the event you want people to contact you about jobor business opportunities or consulting work.Slide 4LinkedIn Members by Job Function
    • Slide 5What Are the Major Reasons People Use LinkedIn?Slide 6How can you get the most from your professional network on LinkedIn?Slide 7What Are the 16 Ways That LinkedIn Is Commonly Used?1. To find a dream job. If a person already has a job, but it’s far fromperfect, this person can use LinkedIn by searching for organizations orcompanies that are looking that person’s qualifications, and contactthem. The search for the dream job starts with a single click.2. To increase freelance work. If a person is a freelancer, or the personwants to be, getting work can sometimes be a challenge. Or perhapsthe freelancer gets a lot of work but wants to focus more on qualitywork that gets them the highest pay per hour. The freelancer needs toset up a profile that shows the person’s qualifications, experience, andwhat the freelancer have to offer. The freelancer should connect withothers people the freelancer knows, and this provides a free way tomarket the freelancer’s services.3. To boost business. What if a person has a small business but wantsto generate more customers? Perhaps this small business person is notconnecting with the right people. LinkedIn can increase the chances ofgetting an opportunity that puts the business exactly where it wants tobe.
    • 4. To improve Google search results. When someone Googles you, doyou really want the first thing they see to be your posts on the flyfishing forum or a forum about crocheting? Because your LinkedInprofile will have a fairly high Google PageRank, it should rank fairly highin your search results. This allows you the opportunity to showcaseryourself with material you’ve chosen and that you want people to see.Slide 85. To check references of potential hires. Trying to hire the perfectapplicant? Well, you’re not likely to find out about an applicant’s sordidpast mistakes by calling the references on their application. Do a searchfor others who worked at the same company at the same time, and youmay get a better background check in minutes.6. To get advice. Use LinkedIn’s Answers feature to ask a question andget some great answers. There are some true experts on LinkedIn, andit’s worth a shot to ask your question.7. To showcase a resume . Don’t feel like creating an old-fashionedresume and e-mailing it to 20 different companies? Create a LinkedInprofile that serves as a resume, and then send people the URL. Be sureto get a vanity URL for this, as you can set the URL of your LinkedInprofile as you wish.8. To do research. Need to find out about business trends for an article,need to find an expert or need to contact people for furtherinformation? LinkedIn is a good place to start, especially if you’rerunning dry on Google. Start with the advanced search feature forpeople, which I’ll explain a little later.Slide 9
    • 9. To get connections. When you start out with LinkedIn, you’ll have 0connections. Get others you know in your network by allowing LinkedInto access your e-mail address book. I’ll also explain little later how thisis done.10. To prep for an interview. If you’re going to a job interview for aposition as a college instructor, for example, it’s best to know thebackground of the person you’ll be talking to. Check out their LinkedInprofile to find out more about their work experience, interests,education and more. This may give you an edge.11. To increase credibility. If you’re trying to market yourself as anexpert, for example, or develop credibility in your field, it looks good tohave a strong presence in a network such as LinkedIn, with lots ofconnections. If you answer questions with the knowledge of an expertin the Answers section, it’s even better.12. To establish a personal brand. It’s smart to develop your ownpersonal brand. What do people think of when they hear your name? Astrong presence on LinkedIn only reinforces the branding you’re doingelsewhere. And while you’re at it, be sure to link to your website fromyour profile.Slide 1013. To find people. Looking for friends from times past, for priorbusiness associates that you want to re-establish a relationship with,for former employers or employees, for someone you met at a partybut can’t find their card? Do a LinkedIn search.14. To get to know a company. If you want to know about a company,you could Google it or go to their website. But using LinkedIn, you canfind out much more about it. For example, do an advanced search on
    • the company to see what kind of talent has left the company, and howfast. This is one of the great features about LinkedIn. You cancommunicate with these people to see what they have to say abouttheir former employer. Many profiles list IM address, telephonenumbers, and e-mail addresses.15. To get publicity. It can be hard to contact media or top bloggers.But many of them have a LinkedIn profile, and you can contact themthrough the profile. A press release or a polite e-mail letting them knowabout a new launch, for example, might be appreciate or at leastnoticed. It shouldn’t be your whole marketing strategy, but it couldhelp.16. To do market research. Let’s say someone is planning to launch anew product? The person would do a little research into whatcompanies are offering similar things, about what kind of potentialcustomers are out there, and what they’re like, and what their needsare, and what kind of demand there is for your type of product. It cantake some creative searching, but the information is there, waiting tobe mined. Talk to employees or former employees of similarbusinesses, or of potential customers, and you can get the answersyou’re looking for.Slide 11There are five levels of services on LinkedIn, as shown here. Today,we’re going to focus on the primarily on the free level, although notexclusively.Basic Account - freeBusiness Account $24.95Business Plus $49.95
    • Executive Account $99.95Pro Account $499.95The difference in the levels of service include the number and size ofthe searches a member can do, the number of e-mails a member cansend via LinkedIn, the speed of customer services, and a variety ofother factors.Slide 12How Do You Become a Member?Slide 13The idea behind LinkedIn is to make connections.So what is the definition of a LinkedIn connection?1st-degree - Connections are two LinkedIn members in which one hasaccepted the others invitation to connect. Members who haveaccepted your invitation to connect are considered to be in your 1stdegree connection network. A first degree connection is identifiedthroughout the site with a 1st icon. The default setting is that 1stdegree connections can view and browse the profiles and networks oftheir direct connections. Some LinkedIn users choose through theirprivacy settings not to make their connections visible to the otherpeople they are connected to. Communication among your first degreeconnections can be done through messages sent through LinkedIn.When the invitation is accepted you are connected through the system,you get their contact information and those people are added to yourMy Contacts tab.
    • 2nd-degree - People who are connected to your 1st-degreeconnections. You can contact them through an InMail or anintroduction.3rd-degree - People who are connected to your 2nd-degreeconnections. You can contact them through an InMail or anintroduction.Fellow members of your LinkedIn Groups - These people are consideredpart of your network because of youre members of the same group.You can contact them by sending a message on LinkedIn or using yourgroups discussion feature.Out of Network - LinkedIn members who fall outside of the categorieslisted above. You can contact them through an InMail.Slide 14So how do you extend an Invitation on LinkedIn?You can use this LinkedIn form that will pop up by clicking the buttonon a person’s profile page.And do you see the note at the bottom of the screen, right above the“Send Invitation” button. You have to be careful who you approach,because that person can indicate, with just the push of a button, thatyou’re unknown, and LinkedIn can limit or stop allowing you to sendmore invitations if you abuse LinkedIn’s rule about sending invitationsto people with whom you’re not acquainted. This doesn’t mean youcan’t approach people in other ways, such as through their e-mailaddress, if it’s provided on their profile page.
    • Slide 15Here is an alternative way to add connections to your network.Using this form, you can invite contacts.Or, you can import your contacts, from your e-mail address book.LinkedIn will automatically tell you who in your address book is amember of LinkedIn, which makes it easy to extend an invitation.Or, you can invite colleagues or classmates.Slide 16What’s the functionality of a LinkedIn connection? • You can extend invitations to people you know, personal contacts, and individuals in groups • You can accept invitations from friends and past, present or colleagues, and strangersSlides 17 - 18 - 19What Features Are Offered on LinkedIn?Slide 20So now let’s discuss your LinkedIn profile, the most important elementon your LinkedIn pages.
    • Slide 21So How Can You Make a LinkedIn Profile More Powerful? 1. Add some polish and sparkle. 2. Add a professional photograph. 3. Upgrade the summary. 4. Give specifics. 5. Add statistics and solution to problems. 6. Obtain current, enthusiastic recommendations 7. Add content that is relevant to your background and experience and your career goals.Slide 22 What Are the Secrets to Getting to the Top of LinkedIn’s Search Results When Someone Searches by Industry or Occupation? LinkedIn allows you to make your profile information available for search engines to index. To increase your Search Engine ranking do this, create a public profile and select “Full View.” Also, instead of using the default URL, customize your public profile’s URL to be your
    • actual name. To strengthen the visibility of this page in search engines, use this link in various places on the web. Importantly, here are the secrets to ranking near or at the top of the search engine for your chosen field.1. Generate a list of keywords. Think about what words people woulduse if they wanted to find you on LinkedIn. If youre an IT consultant,those words would probably be "IT," "consultant" and "technologyconsultant." If youre a developer, you might use "developer," "Java"and "open-source." I’d recommends keeping your list to threekeywords or keyword phrases.2. Populate your profile. Revisit each field in your profile and be sure torestructure it so youre using your predefined keywords. Start with yourLinkedIn headline. Then, be sure to complete all parts of your profilethoroughly, especially your summary and your current and past workexperiences.3. Strike a balance. It may be tempting to paste a string of keywords ineach section of your profile, but dont do it. "Dont load up on keywordsin your profile to game the system. Integrate these words throughoutyour profile, where theyre appropriate. You need to keep your profileprofessional and clean—putting in a bunch of keywords back to back iscounterproductive.”Slide 22 - 23 -24Now let’s talk about LinkedIn apps.There are 18 apps currently available. You can choose one or more appsto help people get to know other aspects about you.
    • Slide 26Let’s discuss now how LinkedIn can be used for finding a job.One thing you might be wondering is: How much does a company payto have a job listed on LinkedIn. The answer is that it costs $195 for a30-day listing.Slide 27You can also do an advanced search on LinkedIn when seeking a job.Here is how it works.Slide 28Let’s say you were interested in the Verizon position in Wilmington,Delaware. Here’s the information you’d get from LinkedIn about thejob.Slide 29This is only one of several charts LinkedIn provides about the company.This one compared Verizon’s annual growth to employees at similarcompanies.
    • Slide 30On LinkedIn, you can do a people search. Note in the navigation barthat you can also do a reference search.Slide 31Let’s say I wanted to do a search for people who have a specialty insocial media. Here are the results of that people search.Slide 32With groups on LinkedIn, you can participate in discussions, read or addnews items, and develop contacts for jobs. Or, you can create your owngroup.Slide 33Another feature of LinkedIn is “Answers.” Here you can post a question,a chances are, someone who is an expert on the site will answer. Or,you may want to use your expertise and answer someone’s question,because it’s a great way to help build a personal brand.Slide 34What Are Some Tips for Getting More Out of LinkedIn?
    • 1. Find out events that others are attending. This can be very helpful for networking when seeking employment as well as for talking with others with similar interests and problems. HIT ENTER2. Start a group to share information and generate more contacts HIT ENTER3. Do status updates, share your knowledge, and provide tips. HIT ENTER4. Link your profile to Facebook and Twitter to promote yourself. HIT ENTER5. You can establish yourself as an expert in your field on LinkedIn. How? By showing yourself by way of your profile, by participating in groups and answering questions, by answering questions in the Answer section of LinkedIn, and getting great recommendations, by linking to your work by way of Google Doc or SlideShare, and by linking to your own website. HIT ENTER6. If you want to prepare for an encounter with a person, such as at a convention or at a meeting at a company or organization, search “People” on LinkedIn. HIT ENTER7. Use LinkedIn via mobile phone.