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Can Your Business Communication Textbook Pass This Google Test?
 

Can Your Business Communication Textbook Pass This Google Test?

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Is your business communication textbook informed by real-life, hands-on experience with social media? We invite you to try a simple experiment using Google search.

Is your business communication textbook informed by real-life, hands-on experience with social media? We invite you to try a simple experiment using Google search.

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  • Can Your Business Communication Textbook Pass This Simple Technology Test? ...
    http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/global/text_compare/checklist_tech.php ---

    Exclusive Teaching Resources for Business Communication Instructors ...
    http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors
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  • Visit Bovee and Thill's Business Communication blog at http://blog.businesscommunicationnetwork.com; visit their online magazines at http://www.scoop.it/u/courtland-l-bovee; or visit their Pinterest page at http://pinterest.com/courtland_bovee/boards. Also, visit Teaching Introduction to Business at http://introtobusiness.businesscommunicationnetwork.org and their online introduction to business magazine at http://www.scoop.it/u/bovee-and-thill
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    Can Your Business Communication Textbook Pass This Google Test? Can Your Business Communication Textbook Pass This Google Test? Presentation Transcript

    • Can Your Business Communication Textbook Pass This Google Test?
    • Social media are revolutionizing business communication— even companies that don't use these tools yet are affected by new audience behaviors and expectations.
    • Is your business communication textbook informed by real- life, hands-on experience with social media? We invite you to try a simple experiment.
    • 1. Google the following keywords: Bovee Thill social media How many results do you see?
    • 2. Now search for social media along with the names of the authors of your current text. How do the results compare with the Bovee and Thill search?
    • Which authors names do you see associated with social media sites, such as Pinterest, Twitter, Facebook, LinkedIn, Google+, Instagram, Flickr, SlideShare, SlideBoom, Authorstream, StumbleUpon, Scribd, Photobucket, Bag the Web, About.Me, Twylah, Scoop.it, Skype, WhatsApp, Yahoo Messenger, My Zimbio, Clipular, Tumblr, Symbaloo, Kippt, Redux, Storify, Yahoo Pipes, Rockpack, Plaxo, Waywire, Bovee and Thill's Business Communication Blog, Business Communication Headline News, Instapaper, and YouTube?
    • The answer: You'll see Bovee and Thill associated with dozens of social media sites, including the 35 sites mentioned above. All other business communication authors: practically none.
    • The reason for this discrepancy is that Bovee and Thill use the social media tools they write about, and they've been active and innovative practitioners for years now. This deep experience is reflected in their textbooks, with thoroughly integrated coverage of social media practices and dozens of real-world social media cases and student exercises.
    • For other authors, social media appear to be largely an abstract concept.
    • Which authors’ textbooks would you and your students benefit from the most?
    • Bovee and Thill, the proven leaders in social media and electronic communication. As you saw yourself, they’re the only authors who can pass the Google test! Bonus: Click this link to see Exclusive Teaching Resources for Business Communication Instructors.