A typical structured slide, with a list of short bullet points that attempt to convey essential ideas in the presentation.
Although these bullet point slides do display a lot of information, the lack of visual appeal is likely to dull audience senses before too long.
This slide effectively portrays the concept of retaining employees, but it obviously doesn’t convey the same depth of detail that Slide 1 offers. The presenter would need to orally list those same points or create additional slides to convey them.
Note how this slide conveys the “Listening without criticizing” bullet point from Slide 2.This slide is also a good example of why free-form designs often require many more slides to present the same body of information (because each slide tends to focus on a single idea, rather than a list of ideas in bullet form).
Bovee and Thill Blog - Structured vs Free-Form Slide Designs