Adapting Persuasive Message Skills to Social Media

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What's New in Teaching Business Communication? Adapting Persuasive Message Skills to Social Media - Expert Speaker: Courtland Bovee

The AIDA model and similar approaches have been successful with marketing and sales messages for decades, but in the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, today's business communicators need new skills to encourage and participate in these online conversations.

Following these guidelines will help students adapt what they're learning in the course to the new realities of promotional communication:

After you've watched this video, visit these sites:

Order an Examination Copy of a Bovee and Thill Textbook
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Bovee and Thill on Twitter
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Connect with More Than 1,443 Instructors in This LinkedIn Group: Teaching Business Communication
http://www.linkedin.com/groups/Teaching-Business-Communication-2806782?trk=myg_ugrp_ovr

Connect with More Than 1,086 Instructors on Facebook: Teaching Business Communication
https://www.facebook.com/TeachingBusinessCommunication

Can Your Business Communication Textbook Pass This Google Test?
http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors/p/4003411891/can-your-business-communication-textbook-pass-this-google-test

Can Your Business Communication Textbook Pass This Simple Technology Test?
http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/global/text_compare/checklist_tech.php

See Why Bovee and Thill Are the Undisputed Leaders in Technology Coverage
http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/2/bchn.downloads/Undisputed_Leaders.html

Why Bovee and Thill Textbooks Set the Standard by Which Other Textbooks Are Judged
http://www.slideshare.net/Bovee/why-novee-and-thill-set-the-standard

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