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What's New in Teaching Business Communication? Adapting Persuasive Message Skills to Social Media - Expert Speaker: Courtland Bovee
The AIDA model and similar approaches have been successful with marketing and sales messages for decades, but in the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, today's business communicators need new skills to encourage and participate in these online conversations.
Following these guidelines will help students adapt what they're learning in the course to the new realities of promotional communication:
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