SEO Keyword Research: Find
Keywords That Will Improve
Search Traffic To Your Website
Take Advantage of “Low Hanging Fruit”...
Agenda	
  
Quick	
  Intro	
  to	
  Search	
  Engine	
  Op4miza4on	
  
Keyword	
  Research	
  Tools	
  
Ini4al	
  Keyword	
...
About	
  Me	
  
•  Born	
  and	
  raised	
  in	
  Switzerland	
  
•  Two	
  amazing	
  kids	
  
•  Love	
  soccer,	
  moun...
Quick	
  Intro	
  to	
  Search	
  Engine	
  Op.miza.on	
  
The	
  5	
  Pillars	
  of	
  Search	
  Engine	
  
Op4miza4on:	
...
Quick	
  Intro	
  to	
  Search	
  Engine	
  Op.miza.on	
  
Resources:	
  	
  
•  SEO	
  Manager	
  
– 
– 
– 
– 

Keyword	
...
If	
  you	
  do	
  …,	
  then	
  this	
  could	
  happen:	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
 ...
Quick	
  Poll	
  
Have	
  you	
  done	
  keyword	
  research?	
  
	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.173...
Keyword	
  Research	
  Tools	
  
•  Google	
  Keyword	
  Planner:	
  
hSps://adwords.google.com/ko/KeywordPlanner	
  	
  	...
Ini.al	
  Keyword	
  Research	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com...
Quick	
  Poll	
  
Are	
  you	
  tracking	
  the	
  rankings	
  of	
  
your	
  keywords?	
  
	
  

www.boulderseomarke.ng.c...
Keyword	
  Rank	
  Tracking	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
...
Keep	
  Track	
  of	
  Your	
  Rankings	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseoma...
Keyword	
  Rank	
  Tracking	
  Tools	
  
•  Swiss	
  Made	
  Marke4ng:	
  
hSp://swissmademarke4ng.com/ranktracker/	
  	
 ...
…and	
  Measure	
  the	
  Results	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng...
Bonus	
  SEO	
  Tip	
  
Get	
  your	
  new	
  web	
  pages	
  indexed	
  and	
  searchable	
  on	
  Google	
  in	
  no	
  ...
April	
  8	
  &	
  29	
  in	
  Boulder	
  and	
  Denver	
  

	
  
Register	
  by	
  Tuesday,	
  March	
  4,	
  2014	
  and...
SEO Keyword Research: Find Keywords That Will
Improve Search Traffic To Your Website

Questions?
Connect with me:
LinkedIn...
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SEO Keyword Research - Find The "Low Hanging Fruit" Keywords

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++ http://www.boulderseomarketing.com ++ Do you know your target search engine optimization keywords and phrases? You’ve probably brainstormed a list of keywords with your team, did some research on your competitors’ websites, or even better – you used a tool such as Google’s Keyword Planner to research and identify your target SEO keywords and phrases. And after researching and identifying those keywords, you went ahead and strategically implemented them throughout your web copy, new blog posts, in white papers, case studies, and any other content that’s on your website.

No doubt, identifying your initial SEO keywords and phrases is one of the most critical aspects of a successful search engine optimization campaign if you want to drive targeted search traffic to your website. After all, search engine optimization is one of the most effective and least expensive marketing programs nowadays.

But are you also taking the time to see if these keywords and phrases actually work for SEO Keyword Researchyou? Do you know how you rank for them and if they drive traffic to your site? In this complimentary 45-minute webinar you’ll learn how SEO agencies research and identify “low hanging fruits” keywords and phrases. We’ll show you in detail how to use Google Webmaster Tools to identify these keywords and phrases and we’ll give you ideas on how to put them to work right away.

After attending this hands-on session, you’ll know:

- How to identify the “low hanging fruits” SEO keywords and phrases
- How to pick and choose the keywords and phrases that will immediately increase search traffic to your site
- How to put the keywords and phrases to work for you
- And how to track and measure the success of your efforts

This online session targets anyone involved in driving organic search traffic to a website, including: business owners, marketing professionals, web designers, writers, etc. We also welcome fellow SEO consultants and agencies to attend this session.

About The Presenter
-----------------------
Chris Raulf is founder of Boulder SEO Marketing, a boutique online marketing agency located in beautiful Boulder, Colorado. The company assists local, national as well international clients with all of their SEO, social media and content marketing needs.

Chris has over two decades of hands-on search engine optimization, social media and content marketing consulting experience and the Online Marketing Institute added Chris to their “Top 40+ Digital Strategists in Marketing for 2014” list. He gets a kick out of working with ambitious companies and he strongly believes that any company with a good product or service should take advantage of what the web has to offer in order to reach as many potential customers as possible.

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SEO Keyword Research - Find The "Low Hanging Fruit" Keywords

  1. 1. SEO Keyword Research: Find Keywords That Will Improve Search Traffic To Your Website Take Advantage of “Low Hanging Fruit” Keywords February 25, 2014 Chris Raulf Online Marketing Expert & Founder Boulder SEO Marketing www.boulderseomarke.ng.com    |  720.263.1736  |  chris@boulderseomarke.ng.com      
  2. 2. Agenda   Quick  Intro  to  Search  Engine  Op4miza4on   Keyword  Research  Tools   Ini4al  Keyword  Research   How  to  Find  the  “Low  Hanging  Fruit”   Keywords   •  How  to  Track  Keyword  Rankings   •  Bonus  SEO  Tip   •  Ques4ons  and  Answers   •  •  •  •  www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  3. 3. About  Me   •  Born  and  raised  in  Switzerland   •  Two  amazing  kids   •  Love  soccer,  mountain  biking,   hiking,  yoga,  rock  climbing...  and  craJy  Colorado   beer   •  15+  years  in  online  marke4ng,  SEO,  SM,  CM  &  lead   genera4on   •  Learn  more  and  connect  with  me  on  LinkedIn   www.linkedin.com/in/chrisraulf  and  TwiSer   @swisschris   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  4. 4. Quick  Intro  to  Search  Engine  Op.miza.on   The  5  Pillars  of  Search  Engine   Op4miza4on:       1.  Technical  Health  of  Website   2.  Website  Func4onality   3.  On-­‐Page  Search  Engine   Op4miza4on   –  Keyword  Research   4.  Off-­‐Page  Search  Engine   Op4miza4on   5.  Social  Media  Marke4ng       www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  5. 5. Quick  Intro  to  Search  Engine  Op.miza.on   Resources:     •  SEO  Manager   –  –  –  –  Keyword  research   Develop  strategy   Manage  team  and  drive  process   Analyze  date   •  Iden4fy  “Low  Hanging  Fruit”  keywords   •  Content  Creator   –  DraJ  blog  posts,  white  papers,  case  studies,  etc.   •  Strategically  implement  keywords  throughout  content     •  Social  Media  Expert   –  DraJ  and  publish  social  media  messages     •  Strategically  implement  keywords  throughout  content     –  Community  management,  etc.   •  Webmaster   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com        
  6. 6. If  you  do  …,  then  this  could  happen:   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  7. 7. Quick  Poll   Have  you  done  keyword  research?     www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  8. 8. Keyword  Research  Tools   •  Google  Keyword  Planner:   hSps://adwords.google.com/ko/KeywordPlanner         •  Google  Webmaster  Tools:     hSps://www.google.com/webmasters/tools     •  Wordtracker:  hSp://www.wordtracker.com/     •  Keyword  Discovery:  hSp://www.keyworddiscovery.com/     •  Plugins,  etc.   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  9. 9. Ini.al  Keyword  Research   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  10. 10. Quick  Poll   Are  you  tracking  the  rankings  of   your  keywords?     www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  11. 11. Keyword  Rank  Tracking   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  12. 12. Keep  Track  of  Your  Rankings   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  13. 13. Keyword  Rank  Tracking  Tools   •  Swiss  Made  Marke4ng:   hSp://swissmademarke4ng.com/ranktracker/           •  Moz  Rank  Tracker:     hSp://moz.com/tools/rank-­‐tracker       •  SEO  Book:  hSp://tools.seobook.com/rank-­‐checkers/     •  SEO  Centro:   hSp://www.seocentro.com/tools/search-­‐engines/keyword-­‐ posi4on.html       •  Plugins,  etc.     www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  14. 14. …and  Measure  the  Results   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  15. 15. Bonus  SEO  Tip   Get  your  new  web  pages  indexed  and  searchable  on  Google  in  no  4me:   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  16. 16. April  8  &  29  in  Boulder  and  Denver     Register  by  Tuesday,  March  4,  2014  and  get  $100  off  the  registra4on  fee   with  code  Feb25.  Learn  more  at:  www.boulderseomarke4ng.com/training       www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  17. 17. SEO Keyword Research: Find Keywords That Will Improve Search Traffic To Your Website Questions? Connect with me: LinkedIn:  hSp://www.linkedin.com/in/chrisraulf   Twi]er:  hSps://twiSer.com/swisschris   Google+:  hSps://plus.google.com/+ChrisRaulf       Connect with Boulder SEO Marketing: LinkedIn:  hSp://www.linkedin.com/company/boulder-­‐seo-­‐marke4ng     Twi]er:  hSps://twiSer.com/Marke4ngSEOWiz     Facebook:  hSps://www.facebook.com/BoulderSEOMarke4ng     Google+:  hSps://plus.google.com/+Boulderseomarke4ng     www.boulderseomarke.ng.com    |  720.263.1736  |  chris@boulderseomarke.ng.com      

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