Presentatie VentureLab Summer School

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Engelstalige presentatie tijdens de VentureLab Summer School voor ee internationaal publiek. Meer informatie - www.bothsolutions.nl

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Presentatie VentureLab Summer School

  1. 1. Contact: 053 – 48 36 887 info@bothsolutions.nl Skype: Bothsolutions www.bothsolutions.nlMeer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  2. 2. BOTH SOLUTIONS Bel: 053- 48 36 887 Mail: info@bothsolutions.nl Skype: Both Solutions Twitter: @Bothsolutions www.bothsolutions.nl Menno Both ‘The Corridor’ Hengelosestraat 525-527 7521 AG Enschede Reinout BothBel: 053 – 48 36 887 / www.bothsolutions.nl
  3. 3. Informatie Introduction Reinout Both About me – Communication Science Web 2.0 – EntrepeneurMeer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  4. 4. Informatie Introduction Menno Both About me – Communication Science Web 2.0 – Entrepeneur VentureLabMeer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  5. 5. AGENDA ● What did VentureLab for me ● What’s Social Media ● Dutch platforms ● DiscussionMeer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  6. 6. Informatie VentureLab - Second group Web 2.0 - Helped me to focus - Facilitate my companyMeer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  7. 7. Informatie Social Media Revolution Web 2.0 Movie Social Media RevolutionMeer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  8. 8. Informatie What are we talking about? Web 2.0Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  9. 9. NOW...Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  10. 10. PAST...Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  11. 11. FUTURE... ● communication via screen ● Touchscreen ● AppsMeer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  12. 12. FUTURE... http://www.youtube.com/watch?v=uug8m0BHzZoMeer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  13. 13. People use social media tocommunicate, So What?14% trusts an advertisement / 78% trust an online review(Bron: Nielsen Global Trust in Advertising Survey, 2007)– 2/3 of all persons buys a product because of a recommendation of someone else (Mc kinsy)–People tend to talk NEGATIVE thenPOSITIVE about a product
  14. 14. AIDA – Old marketing model
  15. 15. Social Media overkill
  16. 16. SOCIAL MEDIA MODEL SOCIAL MEDIA OVERZICHT
  17. 17. VIRTUAL WORLDS BLOGS SOCIAL NETWORK SITESCOLLABORATIVE CONTENTPROJECTS COMMUNITIES VIRTUAL GAME WORLDS
  18. 18. 4 Dutch platforms Informatie Web 2.0Hyves: Facebook: Linkedin: Twitter:Women > Men – No difference – more Female – Mainly MenLower Educated – No difference in – Higher Educated – Higher education EducatedEvery Age – 35 < – 25 – 54 – 35<
  19. 19. Dutch And Social Media InformatieActief gebruik2007 201044% 77% Web 2.0 80 70 2009 2010 60 act. gebruik 2010 50 40 30 20 10 0 Hyves Facebook Twitter Linkedin Bron: Nextweb 2010 rapport
  20. 20. Hyves Informatie Web 2.0
  21. 21. Facebook Informatie Web 2.0
  22. 22. 1.500.000Organizations have a facebook fanpageTogether more then 5.300.000.000fansBron: insiderfacebook.com – februari 2010 1,07 –3,60 Dollar http://www.emarketer.com/blog/index.php/facebook-fan-worth/ http://www.socialnomics.net/2011/03/10/you-are-worth-more-than-1-07/
  23. 23. Twitter Informatie Web 2.0
  24. 24. Twitter stats31% of all Twitter users follow a brand@bothsolutions 7,8 millon brandrecommendations a month tweetreports.com aug. 2010
  25. 25. Dell 6,5 Million DollarVoorbeeeld Dell – omzet uit twitter http://www.emerce.nl/nieuws/dell-verdubbelt-twitter-omzet-tot-65-miljoen
  26. 26. Twitter Mistakes InformatiePraktijk voorbeelden:“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheckagainst the daily commute to San Jose and hating the work.” Web 2.0
  27. 27. LinkedIn InformatieWaarom Linkedin?– 499 / 500 Fortune bedrijven Web 2.0– Directeur of hoger aanwezig– Netwerken worden transparant– Groepen aanmaken
  28. 28. LinkedIn InformatieProfiel paginaLinkedin company page Web 2.0Linkedin zoekenLinkedin groups
  29. 29. LinkedIn Informatie Web 2.0
  30. 30. ILinkedin (advanced) zoeken n f o r m a t i W e e b 2 Criteria . 0 Current Company Relationship Alle Linkedin leden: Industry 1e kring Past company 2e kring School 3e kring Profile language
  31. 31. I nLinkedinGroups f o r Open and closed groups m a t Overzicht groep i W e e* Discussions b* Members* Promotions 2 .* Jobs 0* Search* More...
  32. 32. Blogs Informatie Web 2.0
  33. 33. Will it blend? Resultaat – Youtube movies wachted millions of times 700.000 fans - Sales through the entire USA - Sales 600% up
  34. 34. Measure !Social– Media check
  35. 35. Measure !–
  36. 36. Opdracht InformatieMaak een strategie op basis van de3 w’s Web 2.0Wie – wie wil je bereikenWaarmee – Welke middelen wil jegebruikenWaarom – Wat zijn je doelen

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