Presentatie VentureLab Summer School
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Engelstalige presentatie tijdens de VentureLab Summer School voor ee internationaal publiek. Meer informatie - www.bothsolutions.nl

Engelstalige presentatie tijdens de VentureLab Summer School voor ee internationaal publiek. Meer informatie - www.bothsolutions.nl

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Presentatie VentureLab Summer School Presentation Transcript

  • 1. Contact: 053 – 48 36 887 info@bothsolutions.nl Skype: Bothsolutions www.bothsolutions.nlMeer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 2. BOTH SOLUTIONS Bel: 053- 48 36 887 Mail: info@bothsolutions.nl Skype: Both Solutions Twitter: @Bothsolutions www.bothsolutions.nl Menno Both ‘The Corridor’ Hengelosestraat 525-527 7521 AG Enschede Reinout BothBel: 053 – 48 36 887 / www.bothsolutions.nl
  • 3. Informatie Introduction Reinout Both About me – Communication Science Web 2.0 – EntrepeneurMeer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 4. Informatie Introduction Menno Both About me – Communication Science Web 2.0 – Entrepeneur VentureLabMeer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 5. AGENDA ● What did VentureLab for me ● What’s Social Media ● Dutch platforms ● DiscussionMeer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 6. Informatie VentureLab - Second group Web 2.0 - Helped me to focus - Facilitate my companyMeer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 7. Informatie Social Media Revolution Web 2.0 Movie Social Media RevolutionMeer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 8. Informatie What are we talking about? Web 2.0Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 9. NOW...Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 10. PAST...Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 11. FUTURE... ● communication via screen ● Touchscreen ● AppsMeer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 12. FUTURE... http://www.youtube.com/watch?v=uug8m0BHzZoMeer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 13. People use social media tocommunicate, So What?14% trusts an advertisement / 78% trust an online review(Bron: Nielsen Global Trust in Advertising Survey, 2007)– 2/3 of all persons buys a product because of a recommendation of someone else (Mc kinsy)–People tend to talk NEGATIVE thenPOSITIVE about a product
  • 14. AIDA – Old marketing model
  • 15. Social Media overkill
  • 16. SOCIAL MEDIA MODEL SOCIAL MEDIA OVERZICHT
  • 17. VIRTUAL WORLDS BLOGS SOCIAL NETWORK SITESCOLLABORATIVE CONTENTPROJECTS COMMUNITIES VIRTUAL GAME WORLDS
  • 18. 4 Dutch platforms Informatie Web 2.0Hyves: Facebook: Linkedin: Twitter:Women > Men – No difference – more Female – Mainly MenLower Educated – No difference in – Higher Educated – Higher education EducatedEvery Age – 35 < – 25 – 54 – 35<
  • 19. Dutch And Social Media InformatieActief gebruik2007 201044% 77% Web 2.0 80 70 2009 2010 60 act. gebruik 2010 50 40 30 20 10 0 Hyves Facebook Twitter Linkedin Bron: Nextweb 2010 rapport
  • 20. Hyves Informatie Web 2.0
  • 21. Facebook Informatie Web 2.0
  • 22. 1.500.000Organizations have a facebook fanpageTogether more then 5.300.000.000fansBron: insiderfacebook.com – februari 2010 1,07 –3,60 Dollar http://www.emarketer.com/blog/index.php/facebook-fan-worth/ http://www.socialnomics.net/2011/03/10/you-are-worth-more-than-1-07/
  • 23. Twitter Informatie Web 2.0
  • 24. Twitter stats31% of all Twitter users follow a brand@bothsolutions 7,8 millon brandrecommendations a month tweetreports.com aug. 2010
  • 25. Dell 6,5 Million DollarVoorbeeeld Dell – omzet uit twitter http://www.emerce.nl/nieuws/dell-verdubbelt-twitter-omzet-tot-65-miljoen
  • 26. Twitter Mistakes InformatiePraktijk voorbeelden:“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheckagainst the daily commute to San Jose and hating the work.” Web 2.0
  • 27. LinkedIn InformatieWaarom Linkedin?– 499 / 500 Fortune bedrijven Web 2.0– Directeur of hoger aanwezig– Netwerken worden transparant– Groepen aanmaken
  • 28. LinkedIn InformatieProfiel paginaLinkedin company page Web 2.0Linkedin zoekenLinkedin groups
  • 29. LinkedIn Informatie Web 2.0
  • 30. ILinkedin (advanced) zoeken n f o r m a t i W e e b 2 Criteria . 0 Current Company Relationship Alle Linkedin leden: Industry 1e kring Past company 2e kring School 3e kring Profile language
  • 31. I nLinkedinGroups f o r Open and closed groups m a t Overzicht groep i W e e* Discussions b* Members* Promotions 2 .* Jobs 0* Search* More...
  • 32. Blogs Informatie Web 2.0
  • 33. Will it blend? Resultaat – Youtube movies wachted millions of times 700.000 fans - Sales through the entire USA - Sales 600% up
  • 34. Measure !Social– Media check
  • 35. Measure !–
  • 36. Opdracht InformatieMaak een strategie op basis van de3 w’s Web 2.0Wie – wie wil je bereikenWaarmee – Welke middelen wil jegebruikenWaarom – Wat zijn je doelen