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Monitoring Social Media with Listening Channels | LogicClassroom by Boston Logic

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Social Media is an important part of establishing a web presence for any company. However, engaging in Social Media (and monitoring your results) takes time, and you don't have a lot of it! …

Social Media is an important part of establishing a web presence for any company. However, engaging in Social Media (and monitoring your results) takes time, and you don't have a lot of it!

In this LogicClassroom we will show you how to create 'Listening Channels' so you can more easily monitor your brand, products, industry, employees, competition, and more! Learn how to create custom listening dashboards and email alerts, respond to feedback in the most appropriate way, and use what you learn to help you drive your social media and marketing strategy.

We will be comparing popular tools like HootSuite, iGoogle, Netvibes, and more!

If you missed the class and would like to participate in the discussion, we will be hosting this LogicClassroom again on July 17th, 212. Register here: http://www.bostonlogic.com/logic-classroom

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  • 1. Listening Channels Social Media MonitoringPresented By: Angela Davis, Marketing Services ManagerFollow Me on Twitter: @AmazingAngelaDVisit www.bostonlogic.com/logic-classroom
  • 2. Agenda The 411 on Listening Channels Social Media Strategy Email Alerts for Your Social Media Profiles Google Alerts RSS Feeds + Other Tools Custom Dashboard Faceoff! Q + A Session bostonlogic.com/logic-classroom
  • 3. +What is a “Listening Channel”? “Listening Channel” is a fancy marketing term. When you hear it, you can just infer people are talking about monitoring the online presence of a company, brand, or individual across social media platforms and the world wide web in general. bostonlogic.com/logic-classroom
  • 4. +STEP #1 : STRATEGY • Listen + learn from others • Engage + act appropriately • Measure performance + evaluate bostonlogic.com/logic-classroom
  • 5. bostonlogic.com/logic-classroom What To Monitor? Pick Your Keywords You + Yours: The Industry: Competition: Monitor Your Company, Respond Stay On Top Of Current Trends, + Get Ideas Know What the “Other Guys” Are Up Quickly to Feedback for Content for Your Blog + Social Media To, Without Wasting Your Time Spying!  Company name(s)  Generic terms for  Company names products + services  Branded products  Branded products + services  Industry leaders + services  Slogans  Journalists + bloggers  Name of CEO + other employees  Marquee clients  Industry reports + updates  Ex-employees  Name of CEO + other employees  Conferences  Critics  Partners + investors  Unhappy clients + board membersView More on Keyword Strategy: http://www.bostonlogic.com/logic-classroom-archives
  • 6. bostonlogic.com/logic-classroomCreate Your StrategyCreate a Strategy + Stay On Target
  • 7. +EMAIL ALERTS FOR SOCIAL MEDIA • Don’t log into your social media profiles daily? • Afraid of missing important interactions as a result? • Don’t worry – set up email alerts for your profiles! bostonlogic.com/logic-classroom
  • 8. bostonlogic.com/logic-classroom Cheat Sheet for Email Alerts Direct URLs for Email Alerts for Common Sites  Facebook: https://www.facebook.com/settings?tab=notifications  GooglePlus: https://www.google.com/settings/plus  Google Places: http://www.google.com/local/add/settings  Twitter: https://twitter.com/settings/notifications  Linkedin: https://www.linkedin.com/settings/  Pinterest: https://pinterest.com/prefs/  Yelp: https://biz.yelp.com/settings/email  Youtube: https://www.google.com/settings/productsDownload This Presentation + List: www.bostonlogic.com/logic-classroom-archives
  • 9. +GOOGLE ALERTS • STOP Googling yourself! • Yes, MORE email alerts (sorry!) bostonlogic.com/logic-classroom
  • 10. bostonlogic.com/logic-classroom Google Alerts  Set email alerts to monitor ANY keywords, phrases, or names.  Receive emails “weekly”, “daily”, or in “as-it-happens.”Create Your Own Google Alerts: www.google.com/alerts
  • 11. +RSS FEEDS + OTHER TOOLS • Subscribe to RSS feeds + industry forums • Some sweet tools to help! bostonlogic.com/logic-classroom
  • 12. bostonlogic.com/logic-classroom What is an RSS Feed?  RSS stands for “Really Simple Syndication”  RSS Feeds are used to publish frequently updated works—such as blog entries, news headlines, forum discussions, audio, and video, etc. in a standardized format.  Feeds includes full or summarized text, plus metadata such as publishing dates and authorship.  Benefits:  RSS feeds benefit publishers by letting them syndicate content automatically.  Benefit readers who want to subscribe to timely updates from favorite websites or to aggregate feeds from many sites into one place.  Look for the RSS Icon, “RSS Feeds”, “XML Feeds”, “Atom Feeds”, or “Subscribe” Links.Try Subscribing to the Boston Logic Blog RSS: http://www.bostonlogic.com/blog/feed/
  • 13. bostonlogic.com/logic-classroom Twitter Tools More Tools, Exclusively for the Twitterverse  Twitter Search: https://twitter.com/#!/search-home  Use search operations “love OR hate” to find Tweets containing either “love” or “hate” or both; use “ flight :( ” to find Tweets containing “flight” with a negative attitude, etc.  Twitter Advanced Search: http://twitter.com/#!/search-advanced  TweetBeep.com: Like Google Alerts, but for Twitter  TweetDeck.com: Create a Custom Dashboard for Twitter; schedule Tweets,notifications  PulseoftheTweeters.com: Uses data mining + sentiment analysis. Find influential people in your industry.  Twitterfall.com: Easily track conversations about an event or online chat using hashtags. Use the geo-location panel to see discussions in specific areas.  MentionMapp.com: Free visualizer tool lets you assess the most influential Twitter users.Don’t Forget to Follow BostonLogic on Twitter: Twitter.com/BostonLogic
  • 14. bostonlogic.com/logic-classroom Other Tools You Might Like These Tools, Too HootSuite: Create Social Media Dashboards, schedule messages + Tweets, analyze traffic, track mentions. Free + paid versions. Trackur.com: Robust Social Media Monitoring Tool. Free + paid versions available. Analytics + Insights only with paid version. SocialMention.com: Real-time social media search + analysis. Free tool. Commentful.com: Firefox browser plugin (also available via URL). Track comment feeds on blogs across the web, track up to 200 terms, refreshed every 10 minutes. Free tool. BoardReader: Search engine that crawls forums, blog posts, images, and micro blogs. Wildfireapp.com: Use to create + monitor interactive promotions on Facebook, Twitter, Youtube + Linkedin. Free tool.
  • 15. +CUSTOM DASHBOARD FACEOFF! • Create a “Home Base” for monitoring • FREE + paid options • Determine which option is right for your needs bostonlogic.com/logic-classroom
  • 16. bostonlogic.com/logic-classroom iGoogle | Custom Dashboards   iGoogle = One of the BEST FREE options available!  Integrates w/ other Google products + shares major features of paid tools.Create Your Own FREE Dashboard of Awesome Here: www.google.com/ig
  • 17. bostonlogic.com/logic-classroom HootSuite | Custom Dashboards   Free or paid version available. (Paid version only $9.99 per month!)  Monitor social media interactions with awesome Insights + Analytics (paid)Create Your Own FREE HootSuite Dashboard Here: http://hootsuite.com/
  • 18. bostonlogic.com/logic-classroom Netvibes | Custom Dashboards   Free or paid version (Premium = $499 per month, includes Social Analytics)  Fully customizable layout, colors, etc. + allows 3rd party widgetsCreate A Free Netvibes Dashboard Here: www.netvibes.com/en/pricing
  • 19. bostonlogic.com/logic-classroom Live.com | Custom Dashboards   Extremely limited widgets + features available. Not good for monitoring buzz.  Compatible with official Microsoft software + files (SkyDrive).If Editing Microsoft Files Online Matters More, Start Here: https://login.live.com/
  • 20. bostonlogic.com/logic-classroom MyYahoo | Custom Dashboards   Paid advertising widget takes up valuable space  Integrates w/ other Yahoo products, but NO 3rd Party widget or analytics!You Still Want One?! ? Well, If You Must, Start Here: my.yahoo.com
  • 21. bostonlogic.com/logic-classroomPageflakes | Custom Dashboards  Founded 2005 – Closed January 2012 Couldn’t complete.
  • 22. Recap Create Your Social Media Monitoring Strategy  Monitor Your Company + Brand + Employees  Industry Trends + Breaking News  Competitors + Their Products + Services Set Up Email Alerts for Social Media Profiles to Stay In The Loop Subscribe to Industry Blogs + Forums (Competitors’ Too!) Google Alerts Help You Stop Googling Yourself Creating a Custom Dashboard is REALLY Worth It! bostonlogic.com/logic-classroom
  • 23. Find BostonLogic on: View LogicClassroom Archives at: BostonLogic.com/Logic-Classroomt: 617.266.9166e: support@bostonlogic.com