MAR Presentation 10.2010: Social Media for Realtors

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Slides from a presentation by David Friedman of Boston Logic at the MAR Conference in Worcester, MA on October 19, 2010.

David talked about how Realtors can utilize Social Media for marketing and lead generation.

Published in: Real Estate, Technology, Business
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MAR Presentation 10.2010: Social Media for Realtors

  1. 1. T: 617.266.9166<br />www.bostonlogic.com <br />Social Media For Realtors<br />Actionable, Results Oriented, Time Saving Techniques<br />Presented by: David Friedman<br /> President, Founder<br /> Boston Logic Technology Partners <br />
  2. 2. Ready Set Go<br />Where are we?<br />New Paradigms<br />Strategies<br />Social Media Tips<br />Automation<br />Q & A<br />
  3. 3.
  4. 4. Stats For the Real Estate Market<br />94% use the internet in the home buying process<br />2/3 of home buyers used the internet to search homes first<br />90% of sellers listed their homes on the internet<br />Profile of Home Buyers and Sellers 2009<br />
  5. 5. The outbound message has been replaced by a conversation<br />Sociology and technology<br />Fosters Dialogue<br />Fosters relationships<br />Internal Syndication<br />User generated content<br />Cheap<br />
  6. 6. “Social Media is Like a Cocktail Party: Listen Then Respond”<br />Photo Credit: The Dana Files<br />
  7. 7. Content Is King!<br />Technology is highly accessible<br />Strategy is extremely important but a small piece of the effort.<br />Repurposing and Syndication<br />Rich content<br />
  8. 8. Renting vs Owning<br />Traditional Media<br />Spot TV<br />Radio<br />Pay Per Click<br />Web banners<br />Outdoor<br />Print<br />Search Engine Optimization<br />Social Media<br />Renting<br />Owning<br />
  9. 9. many media<br />Website<br />eNewsletters<br />Blogs<br />RSS<br />Facebook<br />Twitter<br />Linked-In<br />Digg<br />Reddit<br />Your audience can consume your message through many sources<br />Repurposing and syndication of content<br />RSS<br />Really Simple Syndication<br />
  10. 10. Don’t Promote, Educate!<br />Balance Self-Promotion + Value Contribution<br />
  11. 11. Actionable Steps You Can Take<br />
  12. 12. Blogs are the Heart of Social Media<br />
  13. 13. Blogging and B2C and B2B Leads <br />
  14. 14. But I Don’t Have The Time!<br />
  15. 15. Secret: You Already Do this<br />Every time You update a listing in MLS, update your social media profiles automatically via RSS.<br />Questions answered for clients<br />Market Reports<br />Newsletter content<br />Information about listings<br />Market Information<br />
  16. 16. Protect Your Online Brand<br />BostonLogic.com<br />Facebook.com/BostonLogic<br />LinkedIn.com/in/DavidGFriedman<br />Twitter.com/BostonLogic<br />Google.com/profiles/YourName<br />
  17. 17. Facebook<br />Control your page<br />Pictures<br />Status<br />Feed content<br />Attract followers<br />Join groups<br />Post Events<br />500 Million Users<br />
  18. 18. Search Forms on Facebook<br />
  19. 19. Like Button<br />
  20. 20. Send to Facebook<br />
  21. 21. Twitter<br />
  22. 22. Send to Twitter<br />
  23. 23. Social Network Sharing-Do’s & Don'ts<br />
  24. 24. Careful What You Say:<br />
  25. 25. Linked In<br />Custom URL<br />Avatar<br />Profile<br />Recommendations<br />LinkedIn answers<br />Groups<br />Networking<br />Promotion<br />80,000,000 Users<br />
  26. 26. Syndication<br />
  27. 27. QUESTIONS???<br />Need Help? And/or to download this presentation:<br /> Visit our blogs:www.RealEstateSEO1.com & <br />www.BostonLogic.com/blog<br />Upcoming LogicClassroomSession: Tuesday, November 9th<br /><ul><li> Twitter</li></ul>David Friedman<br />dfriedman@BostonLogic.com<br />www.bostonlogic.com<br />617.266.9166<br />

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