New Online Prominence of Images, Infographics, and Photography

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In this LogicClassroom, we will discuss the new prominence of images, infographics, and photography on the Internet. It is becoming increasingly important to supplement written content with visuals on websites and social media campaigns in order to engage a wider audience. Since visuals are processed 60,000 times faster than text, they tend to drive more site traffic and increase browsing time. Learn how you can incorporate images and visuals to your real estate website and social media pages to improve SEO and increase engagement.

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New Online Prominence of Images, Infographics, and Photography

  1. 1. THE NEW PROMINENCE OF IMAGES,PHOTOS, INFOGRAPHICS, AND VIDEOPresented byDavid FriedmanPresidentBoston Logic Technology Partners, Inc
  2. 2. WHY ARE IMAGES MORE IMPORTANT THANEVER? We have more bandwidth. Big Beautiful Displays  Mac Retina Display Mobile phones now have vastly improved displays Cameras are everywhere Image editing is easy Video production and sharing is easy Infographic creation has been made much easier T: 617.266.9166 www.bostonlogic.com
  3. 3. 90% OF INFORMATION TRANSMITTED TO THE BRAINIS VISUAL, AND VISUALS ARE PROCESSED 60,000XFASTER IN THE BRAIN THAN TEXT. - SOURCES: 3M CORPORATION AND ZABISCO T: 617.266.9166 www.bostonlogic.com
  4. 4. WHICH IS EASIER TO UNDERSTAND? 260,000The graph shows a growthrate of 30% when comparing 210,0002012 to 2011. This Januarywe saw 180,435 units as 160,000compared to yeast year’s135,034 units. We project a 110,000further growth rate of 45% for2013 as compared to 2012. 60,000Q1 of 2013 saw 500,000aggregate units. We project600 aggregate units for Q2. 10,000 T: 617.266.9166 www.bostonlogic.com
  5. 5. T: 617.266.9166www.bostonlogic.com
  6. 6. T: 617.266.9166www.bostonlogic.com
  7. 7. On Facebook, photos perform best forlikes, comments, and shares as compared totext, video, and links. Source: Dan Zarrellahttps://www.facebook.com/help/166738576721085/ T: 617.266.9166 www.bostonlogic.com
  8. 8. INFOGRAPHICSPublishers who use infographics grow in traffic anaverage of 12% more than those who dont. Source: AnsonAlex T: 617.266.9166 www.bostonlogic.com
  9. 9. INFOGRAPHICS T: 617.266.9166 www.bostonlogic.com
  10. 10. INFOGRAPHICS IN REAL ESTATE Take your market reports to the next level. T: 617.266.9166 www.bostonlogic.com
  11. 11. VIDEO Over 60 hours of videos are uploaded each minute on YouTube.com. Source: YouTube 700 YouTube videos are shared on Twitter every minute. Source: YouTube T: 617.266.9166 www.bostonlogic.com
  12. 12. VIDEOPosts with videos attract 3 times more inbound linksthan plain text posts. Source: SEOmozViral Videohttp://techcrunch.com/2012/12/21/i-still-dont-know-what-he-is-saying/ T: 617.266.9166 www.bostonlogic.com
  13. 13.  Viewers spend 100% more time on pages with videos on them. Source: MarketingSherpa 25 million smartphone users stream 4 hours of mobile video per month. T: 617.266.9166 www.bostonlogic.com
  14. 14. Viewers are 85% more likely to purchase a productafter watching a product video. Source: Internet Retailer T: 617.266.9166 www.bostonlogic.com
  15. 15. PINTEREST + INSTAGRAMPinterest drives sales directly from its website -- ofpeople with Pinterest accounts, 21% have purchasedan item after seeing it on Pinterest. Source:PriceGrabber http://pinterest.com T: 617.266.9166 www.bostonlogic.com
  16. 16. WHY DOES ALL OF THIS MATTER SO MUCH? Search Engines  Social Media
  17. 17. 46.1% OF PEOPLE SAY A WEBSITES DESIGN IS THENUMBER ONE CRITERION FOR DISCERNING THECREDIBILITY OF THE COMPANY. SOURCE: STANFORD PERSUASIVE TECHNOLOGY LAB T: 617.266.9166 www.bostonlogic.com
  18. 18. T: 617.266.9166www.bostonlogic.com
  19. 19. QUESTIONS??? www.BostonLogic.com/blogDavid Friedmandfriedman@BostonLogic.comwww.bostonlogic.com617.266.9166

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