• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
LogicClassroom SEM 101
 

LogicClassroom SEM 101

on

  • 1,368 views

Presentation on the basics of search engine marketing for the real estate industry.

Presentation on the basics of search engine marketing for the real estate industry.

Statistics

Views

Total Views
1,368
Views on SlideShare
827
Embed Views
541

Actions

Likes
0
Downloads
15
Comments
0

4 Embeds 541

http://www.bostonlogic.com 386
http://www.realestateseo1.com 152
http://localhost 2
http://blstaging.bostonlogic.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    LogicClassroom SEM 101 LogicClassroom SEM 101 Presentation Transcript

    • Search Engine Marketing 101
    • CRM
      Complete Online Sales Process
      Your website
    • SEO, SEM, PPC…What does it all mean?
      Today we’ll go over the basics…
    • SEO=Search Engine OptimizationThe process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid search results.
    • PPC= Pay-Per-ClickSponsored results that appear along with other relevant results for searches. PPC advertisements generate revenue for Search engines each time a visitor clicks on an ad.
    • SEM=Search Engine MarketingProcess and Methods used to promote your site to Search Engines. Examples include:
    • Why participate in Search Engine Marketing?
      • Need to stand out! (Estimated 25.21 billion websites source: wiki answers)
      • Google receives several hundred million queries each day through its various services
      • Highly accountable
      • Cost efficient
      • The user tells you what they want
      • The user may not have heard of you or your competitors
      • Level playing field
    • So how do you make your site stand out?
      Make sure it is properly optimized!
    • Search engine algorithms demystified
      Of all the pages on the internet, to what page shall I direct the user?
      • What page on the entire internet is most relevant to this search term?
      Popularity, Voting
      Your Website:
      After SEO
      Before SEO
    • The fundamentals of an optimized page
    • Page Code and Content Details
      <Head> (Mostly Invisible)
      Title Tag
      Description Tag
      Keyword Tag (Less important)
      <Body>
      <H1> Headline Tag
      <H2> Sub-headline
      Paragraph Text
      Bold
      Underlined
      Links
      Link Text
      Voting/Counting
      Keyword density
      Keyword Prominence
    • Blogs and SEO
      Post regularly
      Fresh content
      Content volume
      Brings users back for regular visits
      Categories & Tags
      Internal links
      Comments
      Content volume
      Examine Blog pages
      Blogging Techniques
      Be provocative
      Be Timely
      Start a discussion
      Reply to comments
      Ask questions of and survey your readers
      Engage the audience
      Even be controversial
    • Other factors affecting your ranking
    • PPC vs. SEO
      SEO
      More clicks
      Traffic is not limited by budget
      Once you have placement, it’s yours for a while.
      Takes time and some technical knowledge to achieve ranking
      You are not in control, the search engines are.
      PPC
      Ads start running instantly
      The most cost accountable marketing medium
      You have complete control
      When you stop paying, your traffic stops coming
      It’s easy for someone else to rank above you
      Pros
      Cons
    • Recap:
    • QUESTIONS???
      Need Help:
      Visit our blogs: RealEstateSEO1.com & BostonLogic.com/blog
      Upcoming LogicClassroom Sessions:
      • Tuesday, March 9, 2010 – Engaged Email Marketing