LogicClassroom SEM 101
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Presentation on the basics of search engine marketing for the real estate industry.

Presentation on the basics of search engine marketing for the real estate industry.

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LogicClassroom SEM 101 Presentation Transcript

  • 1. Search Engine Marketing 101
  • 2. CRM
    Complete Online Sales Process
    Your website
  • 3. SEO, SEM, PPC…What does it all mean?
    Today we’ll go over the basics…
  • 4. SEO=Search Engine OptimizationThe process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid search results.
  • 5. PPC= Pay-Per-ClickSponsored results that appear along with other relevant results for searches. PPC advertisements generate revenue for Search engines each time a visitor clicks on an ad.
  • 6. SEM=Search Engine MarketingProcess and Methods used to promote your site to Search Engines. Examples include:
  • 7. Why participate in Search Engine Marketing?
    • Need to stand out! (Estimated 25.21 billion websites source: wiki answers)
    • 8. Google receives several hundred million queries each day through its various services
    • 9. Highly accountable
    • 10. Cost efficient
    • 11. The user tells you what they want
    • 12. The user may not have heard of you or your competitors
    • 13. Level playing field
  • So how do you make your site stand out?
    Make sure it is properly optimized!
  • 14. Search engine algorithms demystified
    Of all the pages on the internet, to what page shall I direct the user?
    • What page on the entire internet is most relevant to this search term?
    Popularity, Voting
    Your Website:
    After SEO
    Before SEO
  • 15. The fundamentals of an optimized page
  • 16. Page Code and Content Details
    <Head> (Mostly Invisible)
    Title Tag
    Description Tag
    Keyword Tag (Less important)
    <Body>
    <H1> Headline Tag
    <H2> Sub-headline
    Paragraph Text
    Bold
    Underlined
    Links
    Link Text
    Voting/Counting
    Keyword density
    Keyword Prominence
  • 17. Blogs and SEO
    Post regularly
    Fresh content
    Content volume
    Brings users back for regular visits
    Categories & Tags
    Internal links
    Comments
    Content volume
    Examine Blog pages
    Blogging Techniques
    Be provocative
    Be Timely
    Start a discussion
    Reply to comments
    Ask questions of and survey your readers
    Engage the audience
    Even be controversial
  • 18. Other factors affecting your ranking
  • 19. PPC vs. SEO
    SEO
    More clicks
    Traffic is not limited by budget
    Once you have placement, it’s yours for a while.
    Takes time and some technical knowledge to achieve ranking
    You are not in control, the search engines are.
    PPC
    Ads start running instantly
    The most cost accountable marketing medium
    You have complete control
    When you stop paying, your traffic stops coming
    It’s easy for someone else to rank above you
    Pros
    Cons
  • 20. Recap:
  • 21. QUESTIONS???
    Need Help:
    Visit our blogs: RealEstateSEO1.com & BostonLogic.com/blog
    Upcoming LogicClassroom Sessions:
    • Tuesday, March 9, 2010 – Engaged Email Marketing