IMPROVE YOUR CONVERSION RATEWITH LEAD FOLLOW-UPPresented by:David FriedmanPresidentBoston Logic Technology Partners, Inc
T: 617.266.9166www.bostonlogic.comYOU GET 2 SWINGS AT THE PITCH
T: 617.266.9166www.bostonlogic.comLEAD GENERATION Generate leads through a variety of different channels Search engines...
T: 617.266.9166www.bostonlogic.comA LOOK AT THE NUMBERS50% of leads donot receive afollow-up94% of leadsare abandonedwithi...
T: 617.266.9166www.bostonlogic.comBE FIRST TO FOLLOW-UPBeFirstLeads are impatientand expect to becontactedimmediatelyAgent...
T: 617.266.9166www.bostonlogic.comBE CONSISTENT, BE VIGILANT3 ChannelsE-mailTelephoneRetargeting A large percentage ofuse...
T: 617.266.9166www.bostonlogic.comBE CONSISTENT: EMAIL Include leads in relevantdrip campaigns,newsletters, and dailylist...
T: 617.266.9166www.bostonlogic.comBE CONSISTENT: USE THE TELEPHONE Cheap and effective methodto connect with leads Agent...
T: 617.266.9166www.bostonlogic.comBE CONSISTENT: RETARGETINGLead visitssiteCookie placedon computerTargeted withads to bri...
QUESTIONS???www.BostonLogic.com/blogDavid Friedmandfriedman@bostonlogic.comwww.bostonlogic.com617.266.9166
Upcoming SlideShare
Loading in …5
×

LogicClassroom Lead Follow-up

331 views
278 views

Published on

This LogicClassroom discusses lead follow-up strategies that will help multiply your real estate business. While consistent lead follow-up is highly emphasized in all businesses, the reality is that many companies fail to uphold this standard. Never forget to follow-up with a lead again and learn the best strategies on how to contact different clients through emailing, calling, and retargeting.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
331
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Agents who call within 5 minutes after a lead submits a query are 100 times more likely to reach lead – than those that call back after 30 minutes
  • LogicClassroom Lead Follow-up

    1. 1. IMPROVE YOUR CONVERSION RATEWITH LEAD FOLLOW-UPPresented by:David FriedmanPresidentBoston Logic Technology Partners, Inc
    2. 2. T: 617.266.9166www.bostonlogic.comYOU GET 2 SWINGS AT THE PITCH
    3. 3. T: 617.266.9166www.bostonlogic.comLEAD GENERATION Generate leads through a variety of different channels Search engines Social media 3rd party websites Open Houses Referrals Once lead is in your CRM system, there are 2 lead follow-upstrategies to abide by. We call it 2 swings and a pitch
    4. 4. T: 617.266.9166www.bostonlogic.comA LOOK AT THE NUMBERS50% of leads donot receive afollow-up94% of leadsare abandonedwithin 72 hours65% ofcompanies havenot establishedlead nurturingSources: Voice of the Customer, MarketingSherpa
    5. 5. T: 617.266.9166www.bostonlogic.comBE FIRST TO FOLLOW-UPBeFirstLeads are impatientand expect to becontactedimmediatelyAgents who callwithin 5 minutesafter a lead submitsa query are 100times more likely toreach leadHBR: Companiesthat contact a leadwithin an hour are 7times more likely tohave a meaningfulconversation
    6. 6. T: 617.266.9166www.bostonlogic.comBE CONSISTENT, BE VIGILANT3 ChannelsE-mailTelephoneRetargeting A large percentage ofusers are not ready tobuy, sell, or rent rightnow Must be patient andnurture a lead Process may takemonths, even a year
    7. 7. T: 617.266.9166www.bostonlogic.comBE CONSISTENT: EMAIL Include leads in relevantdrip campaigns,newsletters, and dailylisting updates When possible, personalizeemails Emails, even if they areautomated, should soundlike they are directly comingfrom the agent
    8. 8. T: 617.266.9166www.bostonlogic.comBE CONSISTENT: USE THE TELEPHONE Cheap and effective methodto connect with leads Agents should tag leadsthey haven’t spoken to in aweek or month and call Key is to not be afraid ofrejection
    9. 9. T: 617.266.9166www.bostonlogic.comBE CONSISTENT: RETARGETINGLead visitssiteCookie placedon computerTargeted withads to bringthem backCovert Lead Retargeted Ads Place cookie on computer of previous site visitors These visitors will be retargeted to bring them back to your site Ads run on websites ranging from newspapers to Facebook Send appropriate ads based on whether site visitor is lookingto sell, buy, or rent a home
    10. 10. QUESTIONS???www.BostonLogic.com/blogDavid Friedmandfriedman@bostonlogic.comwww.bostonlogic.com617.266.9166

    ×