Logic Classroom Session 1 11-9-09

At the intersection of Real Estate, Marketing, and Technology Presented by: David Friedman, Founder & President Web Based Lead Generation 11/9/09

Overview
Online real estate lead generation process
Searching for Real Estate online
User/searcher/client experience
Lead conversion
Tools to successfully incubate and close online leads
Understanding conversion rates
Staying connected and bringing users back
Social media
Blogging
Questions
www.bostonlogic.com

Start of the search
Where do potential clients start their search for real estate on the web?
Search engines are the gateway to the internet www.bostonlogic.com

Client Experience Internet Search Engine Step 1 www.bostonlogic.com

Search Engines

SEO
Content
New, updated content
Topic specific
Attract links
Code
<Head> (Mostly Invisible)
Title Tag
Description Tag
Keyword Tag (Less important)
<Body>
<H1> Headline Tag
<H2> Sub-headline
Paragraph Text
Bold
Underlined
Links
Link Text
Voting/Counting
Content Volume
Keyword density
Keyword Prominence
Linking
www.bostonlogic.com Page 1: Worcester Real Estate Page 3: Worcester Real Estate Page 2: Worcester Real Estate

Client Experience – Step 2 Internet Your website Search Engine Step 1 Step 2 www.bostonlogic.com

Your website
Engaging or * Sticky*
Interactive
Information resource
Draw the user back for repeat visits
Your website should be the user’s ‘Go To’ source during their buying or selling process.

Client Experience – Step 3 Listing Search Internet Your website Search Engine Step 1 Step 2 Register Step 3 www.bostonlogic.com

Lead Capture
Lead Signup
Account creation
Contact form
Schedule a showing
Home valuation form
Sign up for Blog
www.bostonlogic.com

Client Experience – Step 4 Listing Search Internet Your website Search Engine Step 1 Step 2 Register Step 3 CRM System Step 4 www.bostonlogic.com

Lead Management/CRM
Features
User Tracking
Deal Tracking
Property Updates
Schedule Showings
Contact listing agent
Newsletter
Benefits
Organize pipeline
Focus your time on the best leads
Know your customer better
Closing %
Client Intelligence www.bostonlogic.com

Getting them to come back
Email Communication
Daily email updates
Newsletter
Drip email
Resources
Tools
Saved Favorites
Calculators
Information
Search
Photos
www.bostonlogic.com
Social Media
Facebook
Twitter
Linked In
Blogging
RSS

Social Media
Sociology and technology
Fosters Dialogue
Fosters relationships
User generated content
Cheap
www.bostonlogic.com

Leveraging Social Media
Make connections
Syndicate content
Economies of scale
Generate website traffic
Engage users/community
Position yourself as an expert
Improve search engine ranking
Result:
Find new customers!
www.bostonlogic.com

eMail Marketing Basics
Effective Subjects
Provocative
Engaging
Effective Headlines
Grab the reader
Ask a question
Challenge an assumption
Segment your content
Help the user skim to find the content that appeals to them
Unique to Real Estate – Daily property updates
Subject: Fantastic Values, New Listings, Investment Opportunities Headline: “ Changes in the Cambridge Real Estate Market uncover never seen before deals!” www.bostonlogic.com

Blogs
Why are blogs so popular?
Highly search engine optimized
Easy to edit and post
Cheap
Support social media very well
Content syndication (spread the gospel)
Pull, not push
Upcoming LogicClassroom on Blogging 12/8/09
www.bostonlogic.com

Complete Online Sales Process Your website www.bostonlogic.com CRM

Effective Blogging - 12/8/09 How to turn a blog into a traffic and lead generating machine.
Leveraging Social Media - 1/12/10 Teaching agents how they can leverage free social media to generate leads and a loyal client following.
Search Engine Marketing 101 - 2/9/10 The basics of Search Engine Optimization and Pay-Per-Click advertising. Realtors will learn how traffic is efficiently driven to their website from search engines like Google, Yahoo, and Bing.

Questions
? ? ? ?
www.bostonlogic.com

http://www.bostonlogic.com	134
http://www.realestateseo1.com	59
http://fudou3.jugem.cc	24
http://207.46.192.232	2

Logic Classroom Session 1 11-9-09

by David Friedman on Nov 12, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 219

Statistics

Logic Classroom Session 1 11-9-09 — Presentation Transcript