Logic Classroom: Personal Branding and Search Engine Marketing
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Logic Classroom: Personal Branding and Search Engine Marketing

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View the slides from our latest Logic Classroom where we discuss the importance of Personal Branding and Search Engine Marketing, including utilizing social media sites!

View the slides from our latest Logic Classroom where we discuss the importance of Personal Branding and Search Engine Marketing, including utilizing social media sites!

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Logic Classroom: Personal Branding and Search Engine Marketing Logic Classroom: Personal Branding and Search Engine Marketing Presentation Transcript

  • Search Engines, Social Media, and Personal Branding
  • Realtors are Independent Contractors
    You compete with the person 1 desk over
    Most realtors switch brokerages multiple times in their career
    The one thing you take with you is your personal brand.
    Are you still using the same marketing methods you were 3 years ago?
  • Times Have Changed
    70% more investment in social media marketing
    Econsultancy, ExactTarget
    93% of people expect companies to be on social networks
    2009 Cone Survey
    33.2 billion online videos watched in December
    comScore
    53% of hiring manager conduct background checks on Social networks
    Facebook is the most visited site on the web
  • Yes, Even For the Real Estate Market
    94% use the internet in the home buying process
    44% of buyers found their agent through a referral
    2/3 of home buyers used the internet to search homes first
    90% of sellers listed their homes on the internet
    Profile of Home Buyers and Sellers 2009
  • CRM
    Complete Online Sales Process
    Your website
    www.bostonlogic.com
  • Personal Branding
    Fundamentals
    Build your presence
    Interact and engage
    Incubate
  • What is Your Brand?
    Impression = Perception
  • You Need Your Own Website
    Foundation of your online marketing campaign
    Lead acquisition and incubation
    MLS Search
    What’s yours is yours
    Leads you generate are yours
    Home for bio, information
    Landing pages for search engines
  • Explore
    Spend time on social media sites
    Read other agents’ blogs
    Interact on sites
    Comments
    Posts
    Answers to questions - show your knowledge
  • Personal Branding
    Fundamentals
    Build your presence
    Interact and engage
    Incubate
  • SEO
    Content
    New, updated content
    Topic specific
    Attract links
    Code
    <Head> (Mostly Invisible)
    Title Tag
    Description Tag
    Keyword Tag (Less important)
    <Body>
    <H1> Headline Tag
    <H2> Sub-headline
    Paragraph Text
    Bold
    Underlined
    Links
    Link Text
    Voting/Counting
    Content Volume
    Keyword Density
    Keyword Prominence
    Linking
    Page 1: Worcester
    Real Estate
    Page 3: Worcester
    Real Estate
    Page 2: Worcester
    Real Estate
    www.bostonlogic.com
  • Blog – Producing Content
    Know your market
    Take a niche
    Stay Focused
    Message
    • Words
    • Video
    • Audio
    • Rich media
    Keep it on your siteex: BostonLogic.com/blog
    Blog several times/week.
    Short posts are fine
    Re-use your content
    If a 7-year-old can do itYOU CAN
  • Blogs are the Heart of Social Media
  • Blogs Help You & Your Employer
    Your Brand
    71% have greater industry visibility
    36% have been asked to speak at industry events
    25% of people use their blog as their resume
    Your Company’s Brand
    63% of people make purchasing decisions by reading blogs
    56% employee blogs help companies become thought leaders
    18% of employees use blogs as recruiting tools
  • LinkedIn 101
    Custom URL
    Avatar
    Profile
    Recommendations
    LinkedIn answers
    Groups
    Networking
    Promotion
    42 Million
    Users
  • Linked In
  • Facebook 101
    Control your page
    Picture
    Status
    Find contacts
    Join groups and pages
    Events
    Share achievements
    400 Million Users
  • Facebook
  • Twitter
  • Personal Branding
    Fundamentals
    Build your presence
    Interact and engage
    Incubate
  • Don’t Over-Promote: Educate!
    Balance Self-Promotion + Value Contribution
  • Syndication, Integration, & Automation
    RSS Feeds
    Blog content – feed to Social Platforms
    Property search on Facebook
    Twitter feed on your site
    Links to Like, and follow you on your website
    Newsletter sign-up on your website
  • Careful What You Say:
  • Fundamentals
    Build your presence
    Interact and engage
    Incubate
    Personal Branding
  • Protect Your Online Brand
    BostonLogic.com
    Facebook.com/BostonLogic
    LinkedIn.com/in/DavidGFriedman
    Twitter.com/BostonLogic
    Google.com/profiles/YourName
  • Social Media and Search…
    Work Together!
  • Social Network Sharing-Do’s & Don'ts
  • Jump In and Get Started!
    Weigh in on the conversation. People are talking about you and your industry!
  • Questions
    ????
    This presentation will be online at:
    www.RealEstateSEO1.com
    and
    www.BostonLogic.com/blog
    Upcoming LogicClassroom Session:
    Tuesday, August 10th @ 5pm