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Logic Classroom  -  Maximizing Lead Conversion
Logic Classroom  -  Maximizing Lead Conversion
Logic Classroom  -  Maximizing Lead Conversion
Logic Classroom  -  Maximizing Lead Conversion
Logic Classroom  -  Maximizing Lead Conversion
Logic Classroom  -  Maximizing Lead Conversion
Logic Classroom  -  Maximizing Lead Conversion
Logic Classroom  -  Maximizing Lead Conversion
Logic Classroom  -  Maximizing Lead Conversion
Logic Classroom  -  Maximizing Lead Conversion
Logic Classroom  -  Maximizing Lead Conversion
Logic Classroom  -  Maximizing Lead Conversion
Logic Classroom  -  Maximizing Lead Conversion
Logic Classroom  -  Maximizing Lead Conversion
Logic Classroom  -  Maximizing Lead Conversion
Logic Classroom  -  Maximizing Lead Conversion
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Logic Classroom - Maximizing Lead Conversion

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Thank you to everyone who came to our latest LogicClassroom session on Maximizing Lead Conversion! …

Thank you to everyone who came to our latest LogicClassroom session on Maximizing Lead Conversion!

We learned about the importance of the consistency of the user experience from when they begin their online search to when then land on your website, and various ways to KEEP them on your site. We also dove into lead capture and management as well as how to leverage social media, email, and other marketing techniques to help convert your leads into clients.

Published in: Real Estate
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Transcript

  • 1. Maximizing Lead Conversion
    Presented by:
    David Friedman,
    Founder & President
    dfriedman@bostonlogic.com
    617.266.9166
    4/13/2010
  • 2. Overview
    Search
    Stickiness
    Consistency of user experience
    Landing pages
    User -> Lead conversion
    Modal window lead capture
    Social media
  • 3. Consistency of the user experience
  • 4. Search Engines
  • 5. Consistency of the user experience
  • 6. Consistency of the user experience
  • 7. Be Sticky
    Engaging
    Interactive
    Information resource
    Draw the user back for repeat visits
    Your website should be the user’s ‘Go To’ source during their buying or selling process.
  • 8. Averages Site vs Great Sites
    Design Matters!!!
    Minimize options above the scroll
    User should know where to click
  • 9. Landing pages
    Speaks to the keyword
    Engages user
    Lead capture
    Useful in all kinds of marketing
    Search engine
    Traditional
    etc
    SEO
    Keyword Rich
    Google will send the user to the page they want to, not your home page
  • 10. Lead Capture
    Lead Signup
    Account creation
    Contact form
    Schedule a showing
    Home valuation form
    Sign up for Blog
    Free report
    Give them a carrot
  • 11. Modal Window
    Examples
  • 12. Lead Management/CRM
    Features
    User Tracking
    Deal Tracking
    Property Updates
    Schedule Showings
    Contact listing agent
    Newsletter
    Benefits
    Organize pipeline
    Focus your time on the best leads
    Know your customer better
    Client Intelligence
    Closing %
  • 13. Getting them to come back
    Email Communication
    Daily email updates
    Newsletter
    Drip email
    Resources
    Tools
    Saved Favorites
    Calculators
    Information
    Search
    Photos
    Social Media
    Blogging
    • RSS
  • Leveraging Social Media
    Make connections
    Syndicate content
    Economies of scale
    Generate website traffic
    Engage users/community
    Position yourself as an expert
    Improve search engine ranking
    Result:
    Convert Customers!
  • 16. eMail Marketing
    Effective Subjects
    Provocative
    Engaging
    Effective Headlines
    Grab the reader
    Ask a question
    Challenge an assumption
    Segment your content
    Help the user skim to find the content that appeals to them
    Unique to Real Estate – Daily property updates
  • 17. Questions
    ????
    For more information contact:
    David Friedman dfriedman@bostonlogic.com, or call 617.266.9166
    For Upcoming Logic Classroom Webinars by Boston Logic check out our real estate online marketing blog at www.realestaterseo1.com
    Also, check out our main blog at www.bostonlogic.com/blog

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