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Logic classroom: Email marketing with Constant Contact
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Logic classroom: Email marketing with Constant Contact

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Learn the latest in real estate online marketing through email marketing with these slides from Boston Logic's latest LogicClassroom.

Learn the latest in real estate online marketing through email marketing with these slides from Boston Logic's latest LogicClassroom.

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  • 1. T: 617.266.9166
    www.bostonlogic.com
    Email Marketing
    Benefits and Strategies with Constant Contact
    Presented by: Boston Logic
    Ashley Osgood, Marketing Associate
    Angela Davis, Marketing Associate
  • 2. Classroom Overview
    T: 617.266.9166
    www.bostonlogic.com
  • 3. Email Marketing
    T: 617.266.9166
    www.bostonlogic.com
  • 4. Email Marketing Challenges: 2011
    New Communications Channels
    Communication becoming more “social”
    Social Media more instant
    T: 617.266.9166
    www.bostonlogic.com
  • 5. Email Marketing: Inboxes
    Email Inboxes
    Now Portable
    Users do not need
    to be in front of a
    computer to check
    their email
    Keep all this in mind when creating your marketing emails!
    T: 617.266.9166
    www.bostonlogic.com
  • 9. Email Marketing: Inboxes
    Inbox Overload
    WAS:
    No Bad Stuff
    NOW:
    Too Much Good Stuff
    The Difference Today?
    Time / Priority
    T: 617.266.9166
    www.bostonlogic.com
  • 10. Email Marketing: 2011
    ISP Email Management
    Not Enough to Get Into Inboxes
    Need to be “above the line”
    What You Want / Need
    to Read
    Everything Else
    T: 617.266.9166
    www.bostonlogic.com
  • 11. Email Marketing: 2011
    Deliverability and Engagement
    Deliverability: the ability to get an email to the inbox
    ISP’s are getting smarter
    Microsoft will use user behavior to determine where your emails go
    Email-Placing Criteria:
    Message read, deleted
    Message deleted without reading
    Message answered
    Frequency of sending /reading messages from certain sender
    T: 617.266.9166
    www.bostonlogic.com
  • 12. What Does This Mean?
    Future of Email is Still Strong
    Email will evolve
    Needs to keep up with social media channels
    I.E., Facebook introduced more enhanced messaging
    “Batch & Blast” email marketing will see less success
    Email needs to be more relevant to users in order to succeed
    T: 617.266.9166
    www.bostonlogic.com
  • 13. Email Is Not Dead!
    “Nearly 10% of opens are on a mobile device. Mobile open rates range from 2-19%”
    - Litmus
    “The dominance of email activity on mobile devices increased from 37.4% to 41.6% of US Mobile internet time”
    – The Nielsen Company
    “58% of people start their online day by reading emails.”
    - ExactTarget’s Email X-Factor Study, 2011
    T: 617.266.9166
    www.bostonlogic.com
  • 14. How To Survive Email Marketing
    Email Marketing Rules:
    Know and expect that email address churn may rise.
    Make sure your emails are easy to read and open.
    Keep emails simple. Use less images, be brief, and think smartphone-access.
    Trust is Important: do not spam your contacts.
    Make your emails interactive and social: enable easy sharing
    T: 617.266.9166
    www.bostonlogic.com
  • 15. Marketing Strategies: Subscribers
    Get to know your subscribers
    Do not email too frequently
    Keep messages consistent
    i.e., weekly newsletters
    Keep subscribers organized by groups
    Keep your emails relevant to your groups
    Content is Key
    Keep them engaged!
    Quick headlines, brief content, and promotions
    Integrate with Social Media
    Ask them to share!
    T: 617.266.9166
    www.bostonlogic.com
  • 16. Email Marketing Made Easy
    Streamline the process & automate your email process
    Take time to create content and schedule emails
    Visibility
    Use less images: don’t always display correctly or are blocked
    Measure Your Results
    See Constant Contact Analytics to determine email success
    Conduct A/B testing
    Psst!
    MailChimp recently doubled its free email marketing services.
    www.mailchimp.com
    T: 617.266.9166
    www.bostonlogic.com
  • 17. Email Marketing Provider: Constant Contact
    Benefits
    Organize contacts into lists for segmented emails
    Emails and newsletters more visually appealing
    Easy to use
    Analytics
    See who opens your emails and what they clicked on
    T: 617.266.9166
    www.bostonlogic.com
  • 18. Email Marketing Provider: Constant Contact
    Analytics
    See who opens your emails and what they clicked on
    T: 617.266.9166
    www.bostonlogic.com
  • 19. @BostonLogic
    Questions?
    For future (and past) webinars by Boston Logic:
    www.bostonlogic.com/blog/category/logicclassroom/
    Read SEO Tips on our Real Estate SEO Blog:
    www.realestateseo1.com
    For more information, contact:
    Ashley Osgood, aosgood@bostonlogic.com
    Angela Davis, adavis@bostonlogic.com
    Phone: 617.266.9166
    T: 617.266.9166
    www.bostonlogic.com