Logic Classroom Effective Email Marketing

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Thank you to everyone who came to our latest LogicClassroom session on Effective Email Marketing! We learned about what exactly makes an effective email marketing campaign. We also dove into message composition, re-purposing content, judging effectiveness, and discussed how email marketing can compliment well-planned SEO and Social Media campaigns.

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Logic Classroom Effective Email Marketing

  1. 1. Maximizing a key component of your online marketing campaign. Presented by: David Friedman, Founder & President Effective Email Marketing 3/9/2010
  2. 2. Overview <ul><li>Review the basics of online marketing process </li></ul><ul><li>Email Marketing basics </li></ul><ul><li>Growing your list </li></ul><ul><li>Composition </li></ul><ul><li>Anatomy of an effective email </li></ul><ul><li>Repurposing content </li></ul><ul><li>Platform integration </li></ul><ul><li>Social media integration </li></ul><ul><li>Judging effectiveness </li></ul><ul><li>Questions </li></ul>www.bostonlogic.com
  3. 3. Complete Online Sales Process Your website www.bostonlogic.com CRM
  4. 4. eMail Marketing Basics <ul><li>Constantly grow your list </li></ul><ul><li>Standardize your format (Design) </li></ul><ul><li>Create a message calendar </li></ul><ul><li>Make sure you send your emails according to your plan </li></ul><ul><li>Track your results </li></ul>www.bostonlogic.com
  5. 5. Growing your list <ul><li>Start with what you have </li></ul><ul><ul><li>Your address book </li></ul></ul><ul><ul><li>Piles of business cards </li></ul></ul><ul><ul><li>Facebook friends </li></ul></ul><ul><ul><li>Linked In connections </li></ul></ul><ul><li>Add everyone (Regardless of whether or not they are a potential client) </li></ul><ul><ul><li>Friends </li></ul></ul><ul><ul><li>Associates </li></ul></ul><ul><ul><li>Family </li></ul></ul><ul><ul><li>People you meet </li></ul></ul><ul><ul><li>Web leads!!! </li></ul></ul><ul><li>Leverage your staff </li></ul>www.bostonlogic.com
  6. 6. Message format <ul><li>Subject </li></ul><ul><ul><li>Most important part of the email </li></ul></ul><ul><ul><li>Get more people to open the message </li></ul></ul><ul><li>Segmentation </li></ul><ul><li>Headlines </li></ul><ul><ul><li>Sub-headlines </li></ul></ul><ul><li>Links </li></ul><ul><li>Photos </li></ul><ul><li>Boston Logic Newsletter </li></ul>www.bostonlogic.com
  7. 8. Message Calendar <ul><li>Plan WAY ahead </li></ul><ul><li>Detail content types, not exact topics </li></ul><ul><ul><li>Ex. Content types </li></ul></ul><ul><ul><ul><li>Market updates </li></ul></ul></ul><ul><ul><ul><li>New listings </li></ul></ul></ul><ul><ul><ul><li>Answering common questions </li></ul></ul></ul><ul><li>Use real dates </li></ul><ul><ul><li>(1 st and 3 rd Tuesday of the month) </li></ul></ul><ul><li>Patterns will emerge </li></ul><ul><li>Frequency: </li></ul><ul><ul><li>Minimum: Monthly </li></ul></ul><ul><ul><li>Max: Weekly </li></ul></ul>www.bostonlogic.com
  8. 9. Repurposing content <ul><li>You’re already writing the content you need for your email marketing campaign </li></ul><ul><li>Blog </li></ul><ul><li>Responses to common questions </li></ul><ul><li>Press releases </li></ul><ul><li>Product/service upgrades and descriptions </li></ul><ul><li>Market reports </li></ul><ul><li>Social media </li></ul><ul><li>Leverage distribution partnerships, affiliates, social media to broaden your reach </li></ul>www.bostonlogic.com
  9. 10. Social Media <ul><li>In many ways, social media sites are the “innovated cousins” of email marketing </li></ul><ul><li>Opt-In aka Permission marketing </li></ul><ul><li>Popular blog topics make great content </li></ul><ul><li>Include social bookmarking links in emails </li></ul><ul><li>Sign-up on your blog, Facebook page, etc </li></ul>www.bostonlogic.com
  10. 11. Judging Effectiveness <ul><li>Analytics </li></ul><ul><li>Broadcast provider should provide stats tool </li></ul><ul><ul><li>Constant Contact </li></ul></ul><ul><ul><li>iContact </li></ul></ul><ul><li>Real Estate advantage – Daily Listing Updates </li></ul>www.bostonlogic.com
  11. 12. Questions <ul><li>? ? ? ? </li></ul>This presentation will be online at: RealEstateSEO1.com and BostonLogic.com/blog www.bostonlogic.com

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