Understanding Bounce Rates<br />Presented by:<br />David Friedman,<br />Founder & President<br />dfriedman@bostonlogic.com...
Overview<br />What is bounce rate?<br />Site bounce rate vs page bound rate<br />Bounce rate vs exit rate<br />Ways to low...
What is Bounce Rate?<br />Percentage of visitors who leave a website after visiting only 1 page<br />
2 Bounce Rates:<br />Site Bounce Rate<br />Average bounce rate of the site, overall<br />Percentage of site visitors who l...
How to lower your bounce rate<br />Design Matters<br />Be sticky<br />Consistence of the user experience<br />Landing page...
Averages Site vs Great Sites<br />Design Matters!!!<br />Minimize options above the scroll<br />User should know where to ...
Be Sticky<br />Engaging<br />Interactive<br />Information resource<br />Draw the user back for repeat visits<br />Calls to...
Landing pages<br />Speaks to the keyword<br />Engages user<br />Lead capture<br />Useful in all kinds of marketing<br />Se...
Consistency of the user experience<br />
Search Engines<br />
Consistency of the user experience<br />
Consistency of the user experience<br />
Visitor Sources<br />Returning Visitors vs New Visitors<br />Targeted Users<br />Organic vs Paid Search Engine Traffic<br />
Questions<br />????<br />For more information contact: <br />David Friedman dfriedman@bostonlogic.com, or call 617.266.916...
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Logic classroom bounce rate

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Logic classroom bounce rate

  1. 1. Understanding Bounce Rates<br />Presented by:<br />David Friedman,<br />Founder & President<br />dfriedman@bostonlogic.com<br />617.266.9166<br />8/10/2010<br />
  2. 2. Overview<br />What is bounce rate?<br />Site bounce rate vs page bound rate<br />Bounce rate vs exit rate<br />Ways to lower your bounce rate<br />Design factors<br />Examples<br />Case Studies<br />Visitor source bounce rate<br />Consistence of the user experience<br />
  3. 3. What is Bounce Rate?<br />Percentage of visitors who leave a website after visiting only 1 page<br />
  4. 4. 2 Bounce Rates:<br />Site Bounce Rate<br />Average bounce rate of the site, overall<br />Percentage of site visitors who looked at only 1 page<br />Page Bound Rate<br />Bounce rate for a specific page of your website<br />Percentage of users who landed on and left from 1 page on your site without visiting any other pages<br />
  5. 5. How to lower your bounce rate<br />Design Matters<br />Be sticky<br />Consistence of the user experience<br />Landing pages<br />Targeted users<br />
  6. 6. Averages Site vs Great Sites<br />Design Matters!!!<br />Minimize options above the scroll<br />User should know where to click<br />
  7. 7. Be Sticky<br />Engaging<br />Interactive<br />Information resource<br />Draw the user back for repeat visits<br />Calls to action!<br />Opportunities to interact with the site<br />
  8. 8. Landing pages<br />Speaks to the keyword<br />Engages user<br />Lead capture<br />Useful in all kinds of marketing<br />Search engine<br />Traditional<br />etc<br />SEO<br />Keyword Rich<br />Google will send the user to the page they want to, not your home page<br />
  9. 9. Consistency of the user experience<br />
  10. 10. Search Engines<br />
  11. 11. Consistency of the user experience<br />
  12. 12. Consistency of the user experience<br />
  13. 13. Visitor Sources<br />Returning Visitors vs New Visitors<br />Targeted Users<br />Organic vs Paid Search Engine Traffic<br />
  14. 14. Questions<br />????<br />For more information contact: <br />David Friedman dfriedman@bostonlogic.com, or call 617.266.9166<br />For Upcoming Logic Classroom Webinars by Boston Logic check out our real estate online marketing blog at www.realestaterseo1.com<br />Also, check out our main blog at www.bostonlogic.com/blog<br />
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