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Real estate web design tips on how to wl

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Logic classroom   bounce rate Logic classroom bounce rate Presentation Transcript

  • Understanding Bounce Rates
    Presented by:
    David Friedman,
    Founder & President
    dfriedman@bostonlogic.com
    617.266.9166
    8/10/2010
  • Overview
    What is bounce rate?
    Site bounce rate vs page bound rate
    Bounce rate vs exit rate
    Ways to lower your bounce rate
    Design factors
    Examples
    Case Studies
    Visitor source bounce rate
    Consistence of the user experience
  • What is Bounce Rate?
    Percentage of visitors who leave a website after visiting only 1 page
  • 2 Bounce Rates:
    Site Bounce Rate
    Average bounce rate of the site, overall
    Percentage of site visitors who looked at only 1 page
    Page Bound Rate
    Bounce rate for a specific page of your website
    Percentage of users who landed on and left from 1 page on your site without visiting any other pages
  • How to lower your bounce rate
    Design Matters
    Be sticky
    Consistence of the user experience
    Landing pages
    Targeted users
  • Averages Site vs Great Sites
    Design Matters!!!
    Minimize options above the scroll
    User should know where to click
  • Be Sticky
    Engaging
    Interactive
    Information resource
    Draw the user back for repeat visits
    Calls to action!
    Opportunities to interact with the site
  • Landing pages
    Speaks to the keyword
    Engages user
    Lead capture
    Useful in all kinds of marketing
    Search engine
    Traditional
    etc
    SEO
    Keyword Rich
    Google will send the user to the page they want to, not your home page
  • Consistency of the user experience
  • Search Engines
  • Consistency of the user experience
  • Consistency of the user experience
  • Visitor Sources
    Returning Visitors vs New Visitors
    Targeted Users
    Organic vs Paid Search Engine Traffic
  • Questions
    ????
    For more information contact:
    David Friedman dfriedman@bostonlogic.com, or call 617.266.9166
    For Upcoming Logic Classroom Webinars by Boston Logic check out our real estate online marketing blog at www.realestaterseo1.com
    Also, check out our main blog at www.bostonlogic.com/blog