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Logic Classroom Blogging Presentation
Logic Classroom Blogging Presentation
Logic Classroom Blogging Presentation
Logic Classroom Blogging Presentation
Logic Classroom Blogging Presentation
Logic Classroom Blogging Presentation
Logic Classroom Blogging Presentation
Logic Classroom Blogging Presentation
Logic Classroom Blogging Presentation
Logic Classroom Blogging Presentation
Logic Classroom Blogging Presentation
Logic Classroom Blogging Presentation
Logic Classroom Blogging Presentation
Logic Classroom Blogging Presentation
Logic Classroom Blogging Presentation
Logic Classroom Blogging Presentation
Logic Classroom Blogging Presentation
Logic Classroom Blogging Presentation
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Logic Classroom Blogging Presentation

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Transcript

  • 1. Effective Blogging for Business
  • 2. Blog- Shorted from WEB LOG
    Noun
    Singular-blog
    Plural-blogs
    blog (plural blogs)
    (Internet) website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts. Entries typically appear in reverse chronological order.
    Source: http://en.wiktionary.org/wiki/blog
  • 3. Who is Currently Blogging?
  • 4. Why Blog for your Business?
  • 5. Push vs. Pull
    From the information consumer’s perspective, how does the information arrive? i.e. Did I decide to access the information or did someone else thrust it upon me?
    • Email - Push
    • 6. WWW - Pull
    • 7. IM - Push
    • 8. Search engines - Pull
    • 9. Text message - Push
    • 10. Blogging - Pull
    • 11. Social media - Pull
    Key: Opt - In
  • 12. How Blogging for Business Works.
  • 13. How to Create Awesome Content
  • 14. Awesome/Popular Content Ideas
  • 15. Blog Post Worksheet
     
    Headline (120 characters or less):
    ________________________________________________________
    1 Main Point:
    ________________________________________________________
    Secondary Points (if applicable):
    ________________________________________________________
    Search Term or Key Words (include in headline, 1-2 subheads, and in body):
    _______________________________________________________
    Subheadlines or section headings (1 – 3 sentences):
    (To break up long passages and draw readers eyes down the page)
    ________________________________________________________
    Photo/other art (Link to source at bottom of post):
    (To improve the readability, popularity, and enjoyment of your posts)
    ________________________________________________________
    Resources/Links: (other blogs, related blog posts, news articles, etc.)
    ________________________________________________________
    Call to action/questions for comments:
    ________________________________________________________
  • 16. Optimizing your Posts for SEO
    Google and other search engines grant high value to blog content due to the frequent updates, links and networks, and archival nature of the blog platform itself.
    Write unique titles, URLs and descriptions
    Use a web of related key phrases to expand your reach
    Always allow comments
  • 17. SEO Anatomy of a Blog
  • 18. Promote your Blog
    Add-this (button links to social bookmarking sites)
    Link to your Blog from social media profiles like LinkedIn, Twitter, Facebook.
    Add to blog directories. http://www.toprankblog.com/rss-blog-directories/
    RSS
  • 19. Social Bookmarking Sites
  • 20. Leveraging Social Media
    • Make connections
    • 21. Syndicate content
    • 22. Generate website traffic
    • 23. Engage users/community
    • 24. Position yourself as an expert
    • 25. Improve search engine ranking
    Result:
    • Find new customers!
  • How to Promote your Blog throughSocial Media
  • 26. Recap:
    And what will you get????
  • 27. More Traffic and Leads!
  • 28. QUESTIONS?????

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