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Logic Classroom Blogging Presentation
 

Logic Classroom Blogging Presentation

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    Logic Classroom Blogging Presentation Logic Classroom Blogging Presentation Presentation Transcript

    • Effective Blogging for Business
    • Blog- Shorted from WEB LOG
      Noun
      Singular-blog
      Plural-blogs
      blog (plural blogs)
      (Internet) website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts. Entries typically appear in reverse chronological order.
      Source: http://en.wiktionary.org/wiki/blog
    • Who is Currently Blogging?
    • Why Blog for your Business?
    • Push vs. Pull
      From the information consumer’s perspective, how does the information arrive? i.e. Did I decide to access the information or did someone else thrust it upon me?
      • Email - Push
      • WWW - Pull
      • IM - Push
      • Search engines - Pull
      • Text message - Push
      • Blogging - Pull
      • Social media - Pull
      Key: Opt - In
    • How Blogging for Business Works.
    • How to Create Awesome Content
    • Awesome/Popular Content Ideas
    • Blog Post Worksheet
       
      Headline (120 characters or less):
      ________________________________________________________
      1 Main Point:
      ________________________________________________________
      Secondary Points (if applicable):
      ________________________________________________________
      Search Term or Key Words (include in headline, 1-2 subheads, and in body):
      _______________________________________________________
      Subheadlines or section headings (1 – 3 sentences):
      (To break up long passages and draw readers eyes down the page)
      ________________________________________________________
      Photo/other art (Link to source at bottom of post):
      (To improve the readability, popularity, and enjoyment of your posts)
      ________________________________________________________
      Resources/Links: (other blogs, related blog posts, news articles, etc.)
      ________________________________________________________
      Call to action/questions for comments:
      ________________________________________________________
    • Optimizing your Posts for SEO
      Google and other search engines grant high value to blog content due to the frequent updates, links and networks, and archival nature of the blog platform itself.
      Write unique titles, URLs and descriptions
      Use a web of related key phrases to expand your reach
      Always allow comments
    • SEO Anatomy of a Blog
    • Promote your Blog
      Add-this (button links to social bookmarking sites)
      Link to your Blog from social media profiles like LinkedIn, Twitter, Facebook.
      Add to blog directories. http://www.toprankblog.com/rss-blog-directories/
      RSS
    • Social Bookmarking Sites
    • Leveraging Social Media
      • Make connections
      • Syndicate content
      • Generate website traffic
      • Engage users/community
      • Position yourself as an expert
      • Improve search engine ranking
      Result:
      • Find new customers!
    • How to Promote your Blog throughSocial Media
    • Recap:
      And what will you get????
    • More Traffic and Leads!
    • QUESTIONS?????