Taptica Ltd. was founded Jan 2011. Working with the leading advertisers andpublishers in the mobile industry, Taptica performs as a technology driven ad network for app developers and content owners
Services to Four parameters make advertisersTaptica the perfect partner Services to publishers Advanced technology Personal service
A one stop shop for user acquisition • Small “test the water” campaigns • Focused, capped, targeted campaigns • Blasts: providing both quality and quantity in one deal • Media mixture – direct to publisher + RTB • Proprietary tracking and optimization technology • Working with 50% of the top grossing apps, generating over 500k installs per month. • 65% iOS, 35% Android Burst Pay Per Appear Campaigns Download Exchange Reach top 10 rankings in Decide the price for a Exchange available either the App Store or download and pay ad space with other Google Play in 24-72 only for verified developers for free hours installs promotion
Media assets• 0.5 b impressions per day• Exclusive management of tier 1 media assets Services to• 1000 + direct publishers 65% US 35% ROW advertisers• 100 small networks• API connectivity to all main CPC networksMedia buying abilities• RTB- real time bidding expertise• Dedicated buyers that experts in twitter, Google ad words and facebookWe can get our partners to• 5-10 in all major stores with blast, non incent campaigns• Top grossing charts with quality Maintenance campaigns
Country Downloads/Day to achieve top rankingUnited States 50kFrance 32KItaly 25KUnited Kingdom 20K ONLY NONGermany 15K INCENTIVIZEDBrazil 15K HIGH QUALITYAustralia 12K TRAFFICCanada 6KSpain 5KRussia 5K
• Best payouts in town based Services to on our direct advertiser deals publishers• Market’s most advanced optimization solution analyzing offer, creative. payout, OS, handset, etc.• Fill rate solution ad networks aggregation Available tools: Tag, SDK, S2S API
Our technology allows: Advanced• Tracking of every action (impression, click, technology install, usage) performed on any OS (iOS, Android, mobile web)• Learning optimization algorithm• Utilization of RTB tools RTB Targeting Google Learning High user value Direct Optimization media Media Buying Our technology The results
• Our system can track all types of activities form impression to click to conversion to recurrent use• The system support all know tracking conventions: UDID, ad-x, MAT, MAC address est.• Our partners can access our on-line reporting system for full transparency
Each account/campaign has a dedicated Personal serviceteam leader who will manage theaccount with the assistance of:• Optimization experts (analytics)• Real time buyer experts• Content experts
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.