Mobile solutions by Peter Bryant - Incisive Create Mobile Strategies

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Mobile solutions by Peter Bryant for Incisive Create

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Mobile solutions by Peter Bryant - Incisive Create Mobile Strategies

  1. 1. BLACK MOBILE SOLUTIONS IS A SPECIALIST MOBILE AGENCY OUR STRENGTH IS IN CREATING AND BUILDING MOBILE SOLUTIONS
  2. 2. Some of our clients
  3. 3. THE CONTEXT THE CONTEXT IS IMPORTANT CONSIDER THE CIRCUMSTANCE OF YOUR AUDIENCE OPTIMISE FOR YOUR TARGET CHANNEL
  4. 4. INCISIVE MEDIA CASE STUDY CONTEXT  RECOGNISED PEAK IN MOBILE TRAFFIC FROM 7.30 – 9AM AND 5.30 – 7PM.  RECOGNISED THAT THIS TRAFFIC REPRESENTED COMMUTER TIME  ANTICIPATED THAT THIS AUDIENCE WERE LIKELY TO BE ‘SNACKERS’ OF INFORMATION, TYPICALLY ON MOBILE DEVICES.OBJECTIVE CAMPAIGN DEVELOPED TO ENGAGE THIS AUDIENCE IN A MOBILE ENVIRONMENT 1 DESTINATION THROUGH 4 ENTRY POINTS (PRINT/ONLINE/EMAIL/MOBILE WEB)DEVELOPED SMARTFACTS.MOBI – MOBILE INTERNET SITE PROVIDING  GROWING NUMBER OF RELEVANT ARTICLES  ABSTRACT OVERVIEW  CALL TO ACTION (OPINION POLL AND EMAIL REQUEST FOR WHITE PAPER)
  5. 5. INCISIVE MEDIA CASE STUDY: RESULTS 400% OVER TARGET OVER 600 SMARTFACTS WHITE PAPERS REQUESTED, RESULTING IN OVER 500 DOWNLOADS OVER 15000 IMPRESSIONS 49% 26% 14% 11%
  6. 6. MOBILE NUMBER CAMPAIGN PARTICIPATION AND PUBLICATION POLL ENTRIES POLL RESPONSES ENTRY POINT MOBILE, EMAIL, ONLINE, PRINTEMAIL ADDRESS HANDSET INFORMATIONMOBILE WEB PAGES VIEWED WHITE PAPERS REQUESTED WHITE PAPERS DISTRIBUTED
  7. 7. THANK YOU Peter Bryant Managing Director Black Mobile Solutions peter.bryant@blackmobilesolutions.comPeter Bryantpeter.bryant@blackmobilesolutions.comManaging DirectorBlack Mobile Solutions

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