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6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
6b  iab-chile social networks
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6b iab-chile social networks

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  • 1. FredCavazza.net
  • 2. FredCavazza.net Did you say ‘social’?
  • 3. FredCavazza.net Everybody as something to say You cannot hide anymore
  • 4. FredCavazza.net Meet the long LONG tail People is the medium
  • 5. FredCavazza.net Social media landscape Social media Social Networks Micro- publication Lifecast Virtual Worlds MOG Publication platforms Sharing platforms Facebook is just one of them
  • 6. FredCavazza.net About Social Networks
  • 7. FredCavazza.net Key characteristics of Social Networks • Profiles • Friends • Groups Every service can be socialized
  • 8. FredCavazza.net Social Networks Hype Cycle Visibility TimeTechnology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel keeps turning
  • 9. FredCavazza.net Brands and Social Networks Every brand can play in the social field
  • 10. FredCavazza.net Social Networks issues • Behavioral targeting • Profitability • Commoditization It’s hard to find the sweet spot
  • 11. FredCavazza.net Trend #1: Interoperability Facebook Connect Google Friend ConnectData Availability Open SocialData Portability Privacy is the real issue
  • 12. FredCavazza.net Trend #2: Niche Social Networks Small is the new Big
  • 13. FredCavazza.net Trend #3: Mobile Toward interoperable niche mobile social networks?
  • 14. FredCavazza.net About Virtual Worlds
  • 15. FredCavazza.net Key characteristics of Virtual Worlds • Avatars • Virtual Places • Virtual Currency Every service can be virtualized
  • 16. FredCavazza.net Virtual Worlds Hype Cycle Visibility TimeTechnology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel always keeps turning
  • 17. FredCavazza.net Brands and Virtual Worlds Every brand can play in the virtual field
  • 18. FredCavazza.net Virtual Worlds issues • Scalability • Audience fragmentation • Interoperability Virtual Worlds need a technical revolution
  • 19. FredCavazza.net Trend #1: Sophistication Update (strongly) needed
  • 20. FredCavazza.net Trend #2: Mobilization Update (strongly) needed
  • 21. FredCavazza.net Trend #3: Sociabilisation + = + = Toward virtual social platforms
  • 22. FredCavazza.net Trend #4: Googlization The first step to a 3D Web
  • 23. FredCavazza.net What will be the next big thing?
  • 24. FredCavazza.net Sex is the next big thing What else?
  • 25. FredCavazza.net What will be the 2nd next big thing?
  • 26. FredCavazza.net Game is the next big thing Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Social levers are evolving
  • 27. FredCavazza.net I play, you play, they play Each segment can be targeted 5 10 15 20 30 40+
  • 28. FredCavazza.net If you don’t find a game for you, then build one UGG has a huge potential
  • 29. FredCavazza.net I pay, you pay, they charge Game is serious business
  • 30. FredCavazza.net What you have to remember
  • 31. FredCavazza.net Content is commodity You have to provide more than content
  • 32. FredCavazza.net Every thing is free « The sun shines for everybody, but you can stile rent umbrellas » Even a free service can be charged
  • 33. FredCavazza.net If you don’t engage, they won’t respond There are many ways to engage
  • 34. FredCavazza.net Questions? • To contact me: – fredcavazza@gmail.com – fredcavazza@yahoo.fr – fredcavazza@hotmail.com – Skype:FredCavazza – www.FredCavazza.net – www.MediasSociaux.com – www.VirtualWorldsNews.fr – www.RichCommerce.fr – www.InterfacesRiches.fr – www.SimpleWeb.fr – www.Entreprise20.fr – Twitter.com/fredcavazza – FriendFeed.com/fredcavazza – Plurk.com/fredcavazza – del.icio.us/fredcavazza – Seesmic.com/fredcavazza – Ziki.com/fredcavazza – ClaimID.com/fredcavazza – www.slideshare.net/fredcavazza – www.linkedin.com/in/fredcavazza – www.xing.com/profile/Frederic_CAVAZZA – www.facebook.com/profile.php?id=500200859 – www.orkut.com/Profile.aspx?uid=9052674536295331899 – mash.yahoo.com/profile.php?id=aJlEb3pk2igJTIMendlZJA – SURL:Fred Cardozo

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