Using the Power of
      Web 2.0 to
    Promote your
Lupus Sub-Chapter
 by Pamela Gross and Donald Burr
    Santa Maria Su...
Topics We’ll Cover
 What is Web 2.0?
 Why Build a Community?
 Blogs
 Podcasts
 Twitter
 Social Networks, Event Calendars
What is Web 2.0?

 Creativity
 Sharing
 Collaboration
 Community
    Social Networking
Why Build a Community?
 A place for like-minded individuals to
 gather
    “The digital water cooler”
 Word of mouth adver...
Blogs
Not just “what I had for breakfast”
Blogroll - Build relationships
Comments - Community
Easy to set up and use
Free
...
Podcasts
“TiVo for radio”
Download and listen at your
convenience, for free
Not as difficult to produce as you might
think
...
You could go fancy...
...but you don’t have to!
Hosting your Podcast

 TalkShoe.com
   “Live call-in” type shows, or shows
   with multiple hosts
 Skype - a podcaster’s b...
Twitter
 Micro-blogging + Instant Messenger
 Gets your message out fast and wide
 Use to promote your site, blog, podcast
...
Twitter in Plain English
Social Networks

 Facebook - for the young adults
 MySpace - for the tweens + teens
 LinkedIn - for networking with your
 ...
Facebook Applications

Events
Groups
Causes
  Recruitment incentives
  Let your community do your work
Upcoming.org
Social calendaring
Advertise your events
Integrates with Outlook, Google
Calendar, etc.
Attendees can easily ...
Upcoming SlideShare
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Using Web 2.0 to Promote your Lupus Sub-Chapter

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My girlfriend and I gave this talk at the 2008 Bay Area Lupus Foundation (BALF) Subchapter Training Day. In it we explain how you can use Web 2.0 and social media technologies to promote your lupus sub-chapter. Of course this information is valid for almost any other website, company, or agenda that anyone might want to promote.

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  • Using Web 2.0 to Promote your Lupus Sub-Chapter

    1. 1. Using the Power of Web 2.0 to Promote your Lupus Sub-Chapter by Pamela Gross and Donald Burr Santa Maria Sub-Chapter
    2. 2. Topics We’ll Cover What is Web 2.0? Why Build a Community? Blogs Podcasts Twitter Social Networks, Event Calendars
    3. 3. What is Web 2.0? Creativity Sharing Collaboration Community Social Networking
    4. 4. Why Build a Community? A place for like-minded individuals to gather “The digital water cooler” Word of mouth advertising They do all the work for you Critical Mass is the key
    5. 5. Blogs Not just “what I had for breakfast” Blogroll - Build relationships Comments - Community Easy to set up and use Free Wordpress.com, Disqus.com
    6. 6. Podcasts “TiVo for radio” Download and listen at your convenience, for free Not as difficult to produce as you might think Requires almost no outlay of cash
    7. 7. You could go fancy...
    8. 8. ...but you don’t have to!
    9. 9. Hosting your Podcast TalkShoe.com “Live call-in” type shows, or shows with multiple hosts Skype - a podcaster’s best friend Libsyn.com
    10. 10. Twitter Micro-blogging + Instant Messenger Gets your message out fast and wide Use to promote your site, blog, podcast Be spontaneous “I just read this interesting article...” “Wow, just saw lupus on TV...”
    11. 11. Twitter in Plain English
    12. 12. Social Networks Facebook - for the young adults MySpace - for the tweens + teens LinkedIn - for networking with your peers
    13. 13. Facebook Applications Events Groups Causes Recruitment incentives Let your community do your work
    14. 14. Upcoming.org Social calendaring Advertise your events Integrates with Outlook, Google Calendar, etc. Attendees can easily invite more Let them do your work for you

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