Use VDP to customize and personalize direct mail marketing. Variable Digital Printing makes each mailer relevant to the customer.

1. Mail should be
Custom, Personal, Tar
geted, because . . .
Boring Mail is Dead

2. One-dimensional mailings? Dead on Arrival.
Business Reply cards? Rest in Peace.
Boring Mail is Dead

3. The digital age is amazing. Businesses must change fast, often
and hopefully for the better. When it comes to your
marketing, printing and mailing strategies, are you taking
advantage of the many benefits of variable digital printing
(VDP)?

4. Variable data printing puts data-driven communications into
your marketing plan. Tailor your print messages and graphics
to suit the recipient and get a higher response rate. Standard
direct mail is out; targeted messages to unique individuals are
in.

5. We take your data base (addresses, graphics, images etc.)
and create a variety of sharp messages. VDP technology
allows modification of information (variable data) with each
piece to create targeted, relevant messages. Don’t send 2,000
pieces with a single message. Variable Digital Printing allows
you to deliver 2,000 unique messages that vary slightly from
piece to piece, depending on your audience or customers. Of
course, we do it in beautiful full color or black - your call.

6. Potential customers will be impressed that you know their
name and preferences. They’ll like that you already know
something about them and are paying attention to their needs.
It’s great for postcards, flyers, letters or corporate
communications. Data-driven communication works, no matter
what your industry application. Variable data is easier to work
with than you think and it gets results.

7. If you run a pizza pick-up and delivery business, bring us your
customer data base and we’ll help prepare and mail marketing
pieces that remind pizza lovers what their favorite pizzas are
(based on past store sales or deliveries) and that they are on
sale just for them this week.

8. A tire store operator can lure return customers in the door by
reminding them that their four P225/60R16 Firestone tires are
due for a rotation, if not replacement. Chances are you also
offer brake work, oil changes and other services. Remind the
customer of the last time they serviced their vehicle and give
them a special offer.

9. Landscaping firms could appeal to new home owners. “Let us
design a landscape plan that makes a statement.”
They might target the elderly with offers of year-round services
for one fee – plant flower beds, cut grass, rake leaves and
shovel snow.

10. Variable Digital Printing from BlueGrass Mailing can customize
mailings with information clients will notice. Isn’t that what we
all want to see in an ad?
More Information on Variable Digital Printing