2008 03 crt-web 2.0
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

2008 03 crt-web 2.0

  • 453 views
Uploaded on

What is Web 2.0 and why is it important?...

What is Web 2.0 and why is it important?
Chicago Booth Consulting Roundtable
March 2010
Presentation by Accenture's Ed Gottsman.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
453
On Slideshare
453
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Web 2.0: Threat or Menace? Ed Gottsman Accenture Technology Labs Copyright © 2007 Accenture Internal Use Only
  • 2. Web 2.0 is Fundamentally About Collaboration • Innovation and the Grapevine • Social Networking • Inferring Social Networks • Google Docs • Wikis • Blogs • Twitter • Crowd-Sourcing Copyright © 2007 Accenture Internal Use Only 2
  • 3. Innovation Grapevine Copyright © 2007 Accenture Internal Use Only 3
  • 4. Innovation Grapevine: Idea Flow The Seed The Vine The Wine Copyright © 2007 Accenture Internal Use Only 4
  • 5. Innovation Grapevine: Take 1 • 140 participants at a major bank • Email-based • >50 distinct ideas • Strategic changes Copyright © 2007 Accenture Internal Use Only 5
  • 6. The Innovation Grapevine (Take 1) Won’t Scale • Imagine 10,000 participants • Email breaks down • People are missed • Ideas are lost • And who‟s going to rate them all? Copyright © 2007 Accenture Internal Use Only 6
  • 7. The Innovation Grapevine (Take 2): Value Proposition • Allows organizations to leverage their workforce en masse to: – Generate a large number of diverse new ideas – Evaluate and prioritize those ideas – Surface a short list of actionable ideas • Increase idea quality • Reduce idea cost • Engage employees • Now in production! Copyright © 2007 Accenture Internal Use Only 7
  • 8. Innovation Grapevine: Beta Copyright © 2007 Accenture Internal Use Only 8
  • 9. Social Networking Copyright © 2007 Accenture Internal Use Only 9
  • 10. Some Facebook Measurements • >50 million active users • 200,000 new users each day • 15 billion page views per month • More photos than flickr • More invitations than evite Copyright © 2007 Accenture Internal Use Only 10
  • 11. What Facebook Wants • Name • eMail • Birthday • Hometown • Country • Political Views • Religious Views • Relationships (M, F, “Interested in:”) • Education • Etc. Copyright © 2007 Accenture Internal Use Only 11
  • 12. Advertising • Yes, and it‟s targeted • Even unto network targeting Copyright © 2007 Accenture Internal Use Only 12
  • 13. Now an Application Platform • „000s • Mostly games, utilities and “Just for Fun” • Explosion of BASIC programs in the 1970s • StumbleUpon, del.icio.us • Google Search, News, Translate, Calendar • Ads • VC money is coming in • What would “serious” apps look like? Copyright © 2007 Accenture Internal Use Only 13
  • 14. “Social networking is just a bunch of spectacularly shallow connections between people who don‟t really know each other and never will. It won‟t amount to anything.” -- Ed Gottsman, 2005 Copyright © 2007 Accenture Internal Use Only 14
  • 15. Ties • Strong ties = kin, friends –Large knowledge/experience overlap –Excellent communication • Weak ties = distant acquaintances –Little is shared and communication is awkward but… –Higher likelihood of new knowledge/solutions –Better customer prospects and… –Better job prospects • They‟re young, but their rolodex is bigger than yours • And they‟re maintaining it! Copyright © 2007 Accenture Internal Use Only 15
  • 16. KEVIN: Six Degrees of Kevin Bacon KEVIN Elicits Various Intermediate Names Copyright © 2007 Accenture Internal Use Only 16
  • 17. Intermediaries & Targets • A target is found (somehow) • Reaching out directly may work • But a trusted intermediary improves the odds… • …if you can find one Copyright © 2007 Accenture Internal Use Only 17
  • 18. Connecting: The Desperate Attempt Dear Janice, ¿Que pasa?! You don‟t know me but I think you should drop everything and help me pursue my opportunity! What you need to do is… Sincerely, John Smith Copyright © 2007 Accenture Internal Use Only 18
  • 19. Connecting: The Intermediary Dear Janice, I hope things are well with you. I‟d like to introduce John Smith, who has an exciting opportunity that I hope you can help him pursue… Sincerely, Simon Jones Copyright © 2007 Accenture Internal Use Only 19
  • 20. The Challenge • What if you had Facebook…and nobody came? Copyright © 2007 Accenture Internal Use Only 20
  • 21. Finding Intermediaries • Telephone traffic • Email traffic • HR data • Intranet data • Client accounts Copyright © 2007 Accenture Internal Use Only 21
  • 22. Considerations • Sam  Pat  Kim  Kelly  Adrian • How connected is the network? • In particular, are there enough high-precision links? • What about privacy? Copyright © 2007 Accenture Internal Use Only 22
  • 23. Google Docs Copyright © 2007 Accenture Internal Use Only 23
  • 24. Docs Text, spreadsheets, presentations Extremely shared editing environment Very easy to set up, use Increasingly used by enterprises…inappropriately Copyright © 2007 Accenture Internal Use Only 24
  • 25. Wikis Copyright © 2007 Accenture Internal Use Only 25
  • 26. Wikis • Shared composition and editing environments • Check-out, check-in • Roll back, roll forward • Parallel discussion areas • “How‟s it going?” Copyright © 2007 Accenture Internal Use Only 26
  • 27. Wikipedia (Of Course) • 1.9 million articles • vs. 65,000 for the Britannica • Accuracy: possibly good • As many as 40 people per article • “Edit wars” • 5% of visitors contribute • However: There are only 17,000 regular contributors • That‟s 0.005% of Internet users Copyright © 2007 Accenture Internal Use Only 27
  • 28. Accenture Delivery Architectures • Architecture documentation • 50 people • 9 months • 1,500 pages • Committer structure • Day jobs Copyright © 2007 Accenture Internal Use Only 28
  • 29. A Few Tentative Lessons • The perils of politeness • “Wikipedia envy” (0.005%) • Incentives • Credit assignment • Proliferation • Living process vs. final product Copyright © 2007 Accenture Internal Use Only 29
  • 30. Blogs Copyright © 2007 Accenture Internal Use Only 30
  • 31. Blogs • Chronologically-ordered online journals • Posts + replies • A continuing, persistent conversation (when it works) • A channel qualitatively different from email Copyright © 2007 Accenture Internal Use Only 31
  • 32. Blogs and Customer Service • 25,000 sites are dedicated to customer service • One new customer service blog is created each day • Get out in front: host blog(s) for your company Copyright © 2007 Accenture Internal Use Only 32
  • 33. A Few Tentative Lessons • An individual blog is a lot of work • Multi-author blogs are better • Group blogs are better still • Generating visitor traffic is hard • Who uses RSS? Anybody? • Knowledge management benefits (unlike e-mail) Copyright © 2007 Accenture Internal Use Only 33
  • 34. Twitter Copyright © 2007 Accenture Internal Use Only 34
  • 35. Twitter • Micro-blogging • Transient thoughts • Subscribing to a Twitter Stream • Available on your phone (send and receive) • Marketing • Maintaining relationships on the cheep(!) • The hive mind Copyright © 2007 Accenture Internal Use Only 35
  • 36. Crowd-Sourcing Copyright © 2007 Accenture Internal Use Only 36
  • 37. Crowd-Sourcing Extra Tasty Copyright © 2007 Accenture Internal Use Only 37
  • 38. Questions Copyright © 2007 Accenture Internal Use Only 38