Social Media for Nonprofits: Getting it Done

Getting It Done Krista Neher CEO – Boot Camp Digital krista@bootcampdigital.com @kristaneher

A day in the life of liking 2

About Me

What is social media?

Howard Stern 8

Media Temple 9 6

Reach CONNECTIONS. 10

Second Sundays on Main 12

Years to reach 50 million users

Radio 38 years

Television

Television 14 years

Internet

Internet 4 years

Ipod 3 years

Facebook added over200 million users in…..

Facebook added over200 million users in….. Less than 1 year.

Step 1: Listen

Example 21 32

The Problem with Social Media Plans?

Stage 1 of social mediawas collecting people.

Stage 2 is doingsomething with them.

Bring them in to your marketing funnel

The rule of 7

Connect with the Community 31 48

There are LOTS of Social Media Sites

Field Guide To Social Media

It isn’t about creating accounts. It is about what you do with them.

ONLY 14%OF PEOPLE TRUST ADVERTISEMENTS.78%OF PEOPLE TRUST RECOMMENDATIONSFROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007

Show. Don’t Tell. 12

How to Be Efficient (and not waste lots of time) Check Lists Be Disciplined Have a Plan Know who matters Be Strategic Separate Personal and Professional Turn alerts OFF (except for company use) 40

Hootsuite 41

Start by knowing what you want toachieve and build a plan with thebest tools.

Summary Your audience is changing - You must change too Have a plan Be strategic Look at all of the opportunities 43 57

Professional Social Media Speaker Bestselling AuthorCEO & Entrepreneur Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 112

Social Media for Nonprofits: Getting it Done

by Boot Camp Digital on Jun 07, 2012

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Social Media for Nonprofits: Getting it Done Presentation Transcript