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Social Media for Nonprofits: Getting it Done
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Krista Neher, CEO of social media training company Boot Camp Digital, presented at Boot Camp Digital's Nonprofit Symposium on May 17th. Here is her presentation. ...

Krista Neher, CEO of social media training company Boot Camp Digital, presented at Boot Camp Digital's Nonprofit Symposium on May 17th. Here is her presentation.

Krista Neher, CEO of Boot Camp Digital gave this presentation at the first Cincinnati Non Profit Symposium about how Nonprofits can use social media to further their mission.

In this presentation Krista (www.kristaneher.com), an international social media speaker focused on how to execute social media and actually get things done in your organization.

To learn more about Krista, visit www.kristaneher.com to learn more about Boot Camp Digital visit www.bootcampdigital.com

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Social Media for Nonprofits: Getting it Done Presentation Transcript

  • 1. Getting It Done Krista Neher CEO – Boot Camp Digital krista@bootcampdigital.com @kristaneher
  • 2. A day in the life of liking 2
  • 3. 3
  • 4. About Me
  • 5. About Me
  • 6. About Me
  • 7. About Me
  • 8. About Me
  • 9. 155
  • 10. 166
  • 11. What is social media?
  • 12. Howard Stern 8
  • 13. Media Temple 9 6
  • 14. Reach CONNECTIONS. 10
  • 15. 11
  • 16. Second Sundays on Main 12
  • 17. Years to reach 50 million users
  • 18. Radio
  • 19. Radio 38 years
  • 20. Television
  • 21. Television 14 years
  • 22. Internet
  • 23. Internet 4 years
  • 24. Ipod
  • 25. Ipod 3 years
  • 26. Facebook added over200 million users in…..
  • 27. Facebook added over200 million users in….. Less than 1 year.
  • 28. Step 1: Listen
  • 29. Example 21 32
  • 30. The Problem with Social Media Plans?
  • 31. Stage 1 of social mediawas collecting people.
  • 32. Stage 2 is doingsomething with them.
  • 33. Bring them in to your marketing funnel
  • 34. Bring them in to your marketing funnel
  • 35. The rule of 7
  • 36. 2943
  • 37. 3047
  • 38. Connect with the Community 31 48
  • 39. 3251
  • 40. There are LOTS of Social Media Sites
  • 41. Field Guide To Social Media
  • 42. It isn’t about creating accounts. It is about what you do with them.
  • 43. ONLY 14%OF PEOPLE TRUST ADVERTISEMENTS.78%OF PEOPLE TRUST RECOMMENDATIONSFROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
  • 44. Show. Don’t Tell. 12
  • 45. How to Be Efficient (and not waste lots of time) Check Lists Be Disciplined Have a Plan Know who matters Be Strategic Separate Personal and Professional Turn alerts OFF (except for company use) 40
  • 46. Hootsuite 41
  • 47. Start by knowing what you want toachieve and build a plan with thebest tools.
  • 48. Summary Your audience is changing - You must change too Have a plan Be strategic Look at all of the opportunities 43 57
  • 49. Professional Social Media Speaker Bestselling AuthorCEO & Entrepreneur Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 112