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Finding Success in Social Media by Danielle Brigida
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Finding Success in Social Media by Danielle Brigida

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Danielle Brigida, Manager of Social Media at the National Wildlife Federation, presented at Boot Camp Digital's Nonprofit Symposium on May 17th. Here is her presentation.

Danielle Brigida, Manager of Social Media at the National Wildlife Federation, presented at Boot Camp Digital's Nonprofit Symposium on May 17th. Here is her presentation.

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  • Informal does not mean fabricated or under-researched. It simply means you are giving more of a voice to your content than you would if it was a scientific paper.
  • Here’s an example of NWF’s quarterly report that talks about some of the most successful blog posts. By comparing long term trends we can make educated guesses about the content that works.

Transcript

  • 1. Finding Success in Social Media By Danielle Brigida National Wildlife Federation
  • 2. Danielle Brigida@starfocus or @NWF | brigidad@nwf.org Learning about the environment is fun!
  • 3. Remember Why You’re There• Research• Build Relationships• Improve Reputation• Issue Awareness• Driving Traffic• Actions• Fundraising
  • 4. So How Do We Use Social Media?Like (Mad)Scientists! br3akthru
  • 5. We Cater to AudiencesWe have both regional and program pages
  • 6. Across the Country@NWFCalifornia @NWFTribalLands @NWFPacific @OurPublicLands @NWFalaska @TXwater @restorewetlands
  • 7. We Use Yammer and Facebook to Collaborate
  • 8. Form Mutualistic and Symbiotic Relationships! Photo by James Jordan, Flickr
  • 9. Content Lifespan Social Informal Right Now Blog Posts News Articles Features Formal 3 years from now Evergreen Content
  • 10. Make it Easy to Share Your Content
  • 11. Let your content givecontext to your work
  • 12. Ways We Experiment• Enhance Programs• Address Immediate Needs• Self Improvement• Try New Things
  • 13. Enhancing Programs: Wildlife Watch www.nwf.org/wildlifewatch
  • 14. Wildlife Observations Partnership
  • 15. Wildlife Watch on Foursquare www.nwf.org/foursquare
  • 16. We can address critical needs:
  • 17. Listen to supporters
  • 18. Turn troubles…
  • 19. Into success!
  • 20. Learn from the community@klsnature
  • 21. Try new things
  • 22. We’re working to connect the dots
  • 23. By creating a completepicture of our constituents
  • 24. Keep track of interactions
  • 25. Celebrate the little victories!
  • 26. But then we share ourexperiences and analyze
  • 27. “You only fail when you miss theopportunity to learn” – Danielle Brigida (maybe)
  • 28. Nonprofit Resources
  • 29. Questions? Danielle Brigida Brigidad@nwf.org@starfocus or @nwf