Finding Success in Social Media    By Danielle Brigida    National Wildlife Federation
Danielle Brigida@starfocus or @NWF | brigidad@nwf.org                                         Learning about              ...
Remember Why  You’re There•   Research•   Build Relationships•   Improve Reputation•   Issue Awareness•   Driving Traffic•...
So How Do We Use  Social Media?Like (Mad)Scientists!              br3akthru
We Cater to AudiencesWe have both regional and program pages
Across the Country@NWFCalifornia                               @NWFTribalLands                 @NWFPacific                ...
We Use Yammer and Facebook to         Collaborate
Form Mutualistic and Symbiotic       Relationships!                          Photo by James Jordan, Flickr
Content Lifespan        Social         Informal    Right Now      Blog Posts     News Articles       Features             ...
Make it Easy to Share Your Content
Let your content givecontext to your work
Ways We Experiment• Enhance Programs• Address Immediate  Needs• Self Improvement• Try New Things
Enhancing Programs: Wildlife Watch       www.nwf.org/wildlifewatch
Wildlife Observations Partnership
Wildlife Watch on Foursquare     www.nwf.org/foursquare
We can address critical needs:
Listen to supporters
Turn troubles…
Into success!
Learn from the community@klsnature
Try new things
We’re working to connect the dots
By creating a completepicture of our constituents
Keep track of interactions
Celebrate the little victories!
But then we share ourexperiences and analyze
“You only fail when you miss theopportunity to learn” – Danielle Brigida (maybe)
Nonprofit Resources
Questions? Danielle Brigida Brigidad@nwf.org@starfocus or @nwf
Finding Success in Social Media by Danielle Brigida
Finding Success in Social Media by Danielle Brigida
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Finding Success in Social Media by Danielle Brigida

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Danielle Brigida, Manager of Social Media at the National Wildlife Federation, presented at Boot Camp Digital's Nonprofit Symposium on May 17th. Here is her presentation.

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  • Informal does not mean fabricated or under-researched. It simply means you are giving more of a voice to your content than you would if it was a scientific paper.
  • Here’s an example of NWF’s quarterly report that talks about some of the most successful blog posts. By comparing long term trends we can make educated guesses about the content that works.
  • Finding Success in Social Media by Danielle Brigida

    1. 1. Finding Success in Social Media By Danielle Brigida National Wildlife Federation
    2. 2. Danielle Brigida@starfocus or @NWF | brigidad@nwf.org Learning about the environment is fun!
    3. 3. Remember Why You’re There• Research• Build Relationships• Improve Reputation• Issue Awareness• Driving Traffic• Actions• Fundraising
    4. 4. So How Do We Use Social Media?Like (Mad)Scientists! br3akthru
    5. 5. We Cater to AudiencesWe have both regional and program pages
    6. 6. Across the Country@NWFCalifornia @NWFTribalLands @NWFPacific @OurPublicLands @NWFalaska @TXwater @restorewetlands
    7. 7. We Use Yammer and Facebook to Collaborate
    8. 8. Form Mutualistic and Symbiotic Relationships! Photo by James Jordan, Flickr
    9. 9. Content Lifespan Social Informal Right Now Blog Posts News Articles Features Formal 3 years from now Evergreen Content
    10. 10. Make it Easy to Share Your Content
    11. 11. Let your content givecontext to your work
    12. 12. Ways We Experiment• Enhance Programs• Address Immediate Needs• Self Improvement• Try New Things
    13. 13. Enhancing Programs: Wildlife Watch www.nwf.org/wildlifewatch
    14. 14. Wildlife Observations Partnership
    15. 15. Wildlife Watch on Foursquare www.nwf.org/foursquare
    16. 16. We can address critical needs:
    17. 17. Listen to supporters
    18. 18. Turn troubles…
    19. 19. Into success!
    20. 20. Learn from the community@klsnature
    21. 21. Try new things
    22. 22. We’re working to connect the dots
    23. 23. By creating a completepicture of our constituents
    24. 24. Keep track of interactions
    25. 25. Celebrate the little victories!
    26. 26. But then we share ourexperiences and analyze
    27. 27. “You only fail when you miss theopportunity to learn” – Danielle Brigida (maybe)
    28. 28. Nonprofit Resources
    29. 29. Questions? Danielle Brigida Brigidad@nwf.org@starfocus or @nwf

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