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Problem:  how to find creative ideas? Company, which needs  creative ideas
Problem:  how to find creative ideas? Company, which needs  creative ideas There are  2 ways . They are the same since the...
Problem:  how to find creative ideas? Company, which needs  creative ideas ask 1 Agency that you choose to work for you 1 ...
Problem:  how to find creative ideas? Company, which needs  creative ideas ask 1 Agency that you choose to work for you as...
Problem:  how to find creative ideas? Company, which needs  creative ideas ask 1 Agency that you choose to work for you as...
Solution:  ask the world!
Solution:  ask the world! Companies (buyers of creativity) Publish their creative Briefs on  BootB.com  that can be read f...
Solution:  ask the world! Companies (buyers of creativity) Publish their creative Briefs on  BootB.com  that can be read f...
Solution:  ask the world! Companies (buyers of creativity) Publish their creative Briefs on  BootB.com  that can be read f...
Solution:  ask the world! Companies (buyers of creativity) Publish their creative Briefs on  BootB.com  that can be read f...
Solution:  ask the world! BootB = “Unlimited Creativity”  ;) Companies (buyers of creativity) Publish their creative Brief...
Why to use BootB:  creative department
Why to use BootB:  creative department CLUSTER 1: Creative talents  (“wannabecreators” : )
Why to use BootB:  creative department CLUSTER 2: Freelancers CLUSTER 1: Creative talents  (“wannabecreators” : )
Why to use BootB:  creative department CLUSTER 3: Professionals  (working in Agencies) CLUSTER 2: Freelancers CLUSTER 1: C...
Why to use BootB:  creative department CLUSTER 4: Agencies CLUSTER 3: Professionals  (working in Agencies) CLUSTER 2: Free...
Why to use BootB:  creative department More than  10 000 Creative Sources  from  118 countries .  Do you know a more  powe...
Why to use BootB:  creative skills
Any challenge where  creativity  is the key success factor will be solved 4 main  categories  : Why to use BootB:  creativ...
ATL (mass) ADVERTISING <ul><li>Web </li></ul><ul><li>Viral Ads </li></ul><ul><li>TVC </li></ul><ul><li>Prints </li></ul><u...
ATL (mass) ADVERTISING <ul><li>Promotion </li></ul><ul><li>PR </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Web </l...
ATL (mass) ADVERTISING <ul><li>Brand </li></ul><ul><li>Logo </li></ul><ul><li>Packaging </li></ul><ul><li>Industrial </li>...
ATL (mass) ADVERTISING <ul><li>Brand </li></ul><ul><li>Logo </li></ul><ul><li>Packaging </li></ul><ul><li>Industrial </li>...
ATL (mass) ADVERTISING <ul><li>Brand </li></ul><ul><li>Logo </li></ul><ul><li>Packaging </li></ul><ul><li>Industrial </li>...
Why to use BootB:  simple process 100% ON-line
1.  register  on www.BootB.com Why to use BootB:  simple process 100% ON-line
2. write your  Brief  online (using the 8-steps form) 1. Registration Why to use BootB:  simple process 100% ON-line
3. Make secure  money  transfer (choosing your preferable option from 3 available) 1. Registration 2. Briefing Why to use ...
4. look through all  Solutions 1. Registration 2. Briefing 3. Payment  Why to use BootB:  simple process 100% ON-line
5. choose which Solution is the  Best 1. Registration 2. Briefing 3. Payment  4. List of Solutions Why to use BootB:  simp...
6. get  Intellectual Property 1. Registration 2. Briefing 3. Payment  4. List of Solutions 5. Winner announcement Why to u...
1. Registration 2. Briefing 3. Payment  4. List of Solutions 5. Winner announcement 6. Assignment of IP Why to use BootB: ...
How to use BootB:  success factors x y z
X : The  Brief .  You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crys...
X : The  Brief .  You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crys...
X : The  Brief .  You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crys...
Adjust these  variables  in order to get the  maximum ! X : The  Brief . How to use BootB:  success factors x y z y : The ...
Feedback:  Brands’ opinion *
“ BootB holds  fantastic potential  to open an entire world of creative talent to companies that work with creativity as a...
“ Usually you will be presented with 4 or 5 ideas - with BootB we had over  110 ! And for a global organization it is grea...
&quot;I liked BootB at first sight like I did with Ipod…   It can become the  next generation of creative tool . And we pl...
“ Though this new marketplace we will get access to new creative tendencies, which will  quickly and timely  respond to ou...
Tommaso M. Chiorino - CEO “ BootB allowed a local company like ours to  optimize limited marketing budgets  and receive ve...
&quot;BootB holds  fantastic potential  to open an entire world of creative talent to companies that work with creativity ...
!  &  ? When do you  start ! [email_address] ?
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BootB - Unlimited Creativity

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The presentation of BootB - new revolutionary way to find the best possible creativity all around the planet fully online.

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Transcript of "BootB - Unlimited Creativity"

  1. 2. Problem: how to find creative ideas? Company, which needs creative ideas
  2. 3. Problem: how to find creative ideas? Company, which needs creative ideas There are 2 ways . They are the same since the 19 th century when Advertising agencies were born:
  3. 4. Problem: how to find creative ideas? Company, which needs creative ideas ask 1 Agency that you choose to work for you 1 st way There are 2 ways . They are the same since the 19 th century when Advertising agencies were born:
  4. 5. Problem: how to find creative ideas? Company, which needs creative ideas ask 1 Agency that you choose to work for you ask 2 nd agency ask 3 rd agency ask 4 th agency to call a Pitch ask 5 th agency 1 st way 2 nd way There are 2 ways . They are the same since the 19 th century when Advertising agencies were born:
  5. 6. Problem: how to find creative ideas? Company, which needs creative ideas ask 1 Agency that you choose to work for you ask 2 nd agency ask 3 rd agency ask 4 th agency to call a Pitch ask 5 th agency 1 st way 2 nd way There are 2 ways . They are the same since the 19 th century when Advertising agencies were born: In the 21 st century , in the era of internet those 2 ways generate… “ Limited Creativity” :(
  6. 7. Solution: ask the world!
  7. 8. Solution: ask the world! Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1
  8. 9. Solution: ask the world! Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs & Publish their creative Solutions 2
  9. 10. Solution: ask the world! Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs & Publish their creative Solutions 2 Companies Choose and Catch the Best Solution 3
  10. 11. Solution: ask the world! Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs & Publish their creative Solutions 2 Companies Choose and Catch the Best Solution 3 Creatives Catch the budget appropriated by the Brand 4 $
  11. 12. Solution: ask the world! BootB = “Unlimited Creativity” ;) Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs & Publish their creative Solutions 2 Companies Choose and Catch the Best Solution 3 Creatives Catch the budget appropriated by the Brand 4 $
  12. 13. Why to use BootB: creative department
  13. 14. Why to use BootB: creative department CLUSTER 1: Creative talents (“wannabecreators” : )
  14. 15. Why to use BootB: creative department CLUSTER 2: Freelancers CLUSTER 1: Creative talents (“wannabecreators” : )
  15. 16. Why to use BootB: creative department CLUSTER 3: Professionals (working in Agencies) CLUSTER 2: Freelancers CLUSTER 1: Creative talents (“wannabecreators” : )
  16. 17. Why to use BootB: creative department CLUSTER 4: Agencies CLUSTER 3: Professionals (working in Agencies) CLUSTER 2: Freelancers CLUSTER 1: Creative talents (“wannabecreators” : )
  17. 18. Why to use BootB: creative department More than 10 000 Creative Sources from 118 countries . Do you know a more powerful creative department ? CLUSTER 4: Agencies CLUSTER 3: Professionals (working in Agencies) CLUSTER 2: Freelancers CLUSTER 1: Creative talents (“wannabecreators” : )
  18. 19. Why to use BootB: creative skills
  19. 20. Any challenge where creativity is the key success factor will be solved 4 main categories : Why to use BootB: creative skills
  20. 21. ATL (mass) ADVERTISING <ul><li>Web </li></ul><ul><li>Viral Ads </li></ul><ul><li>TVC </li></ul><ul><li>Prints </li></ul><ul><li>Outdoor </li></ul><ul><li>Radio </li></ul>Any challenge where creativity is the key success factor will be solved 4 main categories : Why to use BootB: creative skills
  21. 22. ATL (mass) ADVERTISING <ul><li>Promotion </li></ul><ul><li>PR </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Web </li></ul><ul><li>Viral Ads </li></ul><ul><li>TVC </li></ul><ul><li>Prints </li></ul><ul><li>Outdoor </li></ul><ul><li>Radio </li></ul>BTL (tailor-made) ADVERTISING Any challenge where creativity is the key success factor will be solved 4 main categories : Why to use BootB: creative skills
  22. 23. ATL (mass) ADVERTISING <ul><li>Brand </li></ul><ul><li>Logo </li></ul><ul><li>Packaging </li></ul><ul><li>Industrial </li></ul><ul><li>Interior </li></ul><ul><li>Fashion </li></ul><ul><li>Promotion </li></ul><ul><li>PR </li></ul><ul><li>Direct Marketing </li></ul>DESIGN <ul><li>Web </li></ul><ul><li>Viral Ads </li></ul><ul><li>TVC </li></ul><ul><li>Prints </li></ul><ul><li>Outdoor </li></ul><ul><li>Radio </li></ul>BTL (tailor-made) ADVERTISING Any challenge where creativity is the key success factor will be solved 4 main categories : Why to use BootB: creative skills
  23. 24. ATL (mass) ADVERTISING <ul><li>Brand </li></ul><ul><li>Logo </li></ul><ul><li>Packaging </li></ul><ul><li>Industrial </li></ul><ul><li>Interior </li></ul><ul><li>Fashion </li></ul><ul><li>Promotion </li></ul><ul><li>PR </li></ul><ul><li>Direct Marketing </li></ul>DESIGN <ul><li>Web </li></ul><ul><li>Viral Ads </li></ul><ul><li>TVC </li></ul><ul><li>Prints </li></ul><ul><li>Outdoor </li></ul><ul><li>Radio </li></ul>BTL (tailor-made) ADVERTISING <ul><li>Video </li></ul><ul><li>Photo </li></ul><ul><li>Copy writing </li></ul><ul><li>Entertainment </li></ul><ul><li>Business concept </li></ul>SPECIFIC CREATION Any challenge where creativity is the key success factor will be solved 4 main categories : Why to use BootB: creative skills
  24. 25. ATL (mass) ADVERTISING <ul><li>Brand </li></ul><ul><li>Logo </li></ul><ul><li>Packaging </li></ul><ul><li>Industrial </li></ul><ul><li>Interior </li></ul><ul><li>Fashion </li></ul><ul><li>Promotion </li></ul><ul><li>PR </li></ul><ul><li>Direct Marketing </li></ul>DESIGN <ul><li>Web </li></ul><ul><li>Viral Ads </li></ul><ul><li>TVC </li></ul><ul><li>Prints </li></ul><ul><li>Outdoor </li></ul><ul><li>Radio </li></ul>BTL (tailor-made) ADVERTISING <ul><li>Video </li></ul><ul><li>Photo </li></ul><ul><li>Copy writing </li></ul><ul><li>Entertainment </li></ul><ul><li>Business concept </li></ul>SPECIFIC CREATION Any challenge where creativity is the key success factor will be solved Try now to combine these 20 sub-categories . How many options for creation you have with us? :) 4 main categories : Why to use BootB: creative skills
  25. 26. Why to use BootB: simple process 100% ON-line
  26. 27. 1. register on www.BootB.com Why to use BootB: simple process 100% ON-line
  27. 28. 2. write your Brief online (using the 8-steps form) 1. Registration Why to use BootB: simple process 100% ON-line
  28. 29. 3. Make secure money transfer (choosing your preferable option from 3 available) 1. Registration 2. Briefing Why to use BootB: simple process 100% ON-line
  29. 30. 4. look through all Solutions 1. Registration 2. Briefing 3. Payment Why to use BootB: simple process 100% ON-line
  30. 31. 5. choose which Solution is the Best 1. Registration 2. Briefing 3. Payment 4. List of Solutions Why to use BootB: simple process 100% ON-line
  31. 32. 6. get Intellectual Property 1. Registration 2. Briefing 3. Payment 4. List of Solutions 5. Winner announcement Why to use BootB: simple process 100% ON-line
  32. 33. 1. Registration 2. Briefing 3. Payment 4. List of Solutions 5. Winner announcement 6. Assignment of IP Why to use BootB: simple process All you need is a computer with an internet connection ! 100% ON-line
  33. 34. How to use BootB: success factors x y z
  34. 35. X : The Brief . You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crystal clear and inspiring ! How to use BootB: success factors x y z
  35. 36. X : The Brief . You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crystal clear and inspiring ! How to use BootB: success factors x y z y : The Budget . You decide how much will the author of the best Solution get. (The minimum is $1000… only because of transaction costs :)
  36. 37. X : The Brief . You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crystal clear and inspiring ! How to use BootB: success factors x y z y : The Budget . You decide how much will the author of the best Solution get. (The minimum is $1000… only because of transaction costs :) z : The Timeframe . You define for how long Creators can submit their ideas in response to your Brief. (It can be from 7 to 180 days)
  37. 38. Adjust these variables in order to get the maximum ! X : The Brief . How to use BootB: success factors x y z y : The Budget . z : The Timeframe . Bureaucracy Creativity
  38. 39. Feedback: Brands’ opinion *
  39. 40. “ BootB holds fantastic potential to open an entire world of creative talent to companies that work with creativity as a core brand value.” Mads Nipper – Executive Vice President, Markets & Products Feedback: Brands’ opinion *
  40. 41. “ Usually you will be presented with 4 or 5 ideas - with BootB we had over 110 ! And for a global organization it is great to be able consider ideas that are truly from around the world .” Richard Beighton - Head of Fundraising Services, PSD Feedback: Brands’ opinion *
  41. 42. &quot;I liked BootB at first sight like I did with Ipod… It can become the next generation of creative tool . And we plan to use it magazine after magazine.&quot; Fabrizio D'Angelo - Head of International Feedback: Brands’ opinion *
  42. 43. “ Though this new marketplace we will get access to new creative tendencies, which will quickly and timely respond to our needs.“ Jérôme Saigot – Marketing Director Feedback: Brands’ opinion *
  43. 44. Tommaso M. Chiorino - CEO “ BootB allowed a local company like ours to optimize limited marketing budgets and receive very qualitative creative proposals from professionals of every nationality.“ Feedback: Brands’ opinion *
  44. 45. &quot;BootB holds fantastic potential to open an entire world of creative talent to companies that work with creativity as a core brand value.” “ Though this new marketplace we will get access to new creative tendencies, which will quickly and timely respond to our needs.“ “ Usually you will be presented with 4 or 5 ideas - with BootB we had over 110 ! And for a global organization it is great to be able consider ideas that are truly from around the world .” &quot;I liked BootB at first sight like I did with Ipod… It can become the next generation of creative tool . And we plan to use it magazine after magazine.&quot; Mads Nipper – Executive Vice President, Markets & Products Jérôme Saigot – Marketing Director Richard Beighton - Head of Fundraising Services, PSD Fabrizio D'Angelo - Head of International Tommaso M. Chiorino - CEO “ BootB allowed a local company like ours to optimize limited marketing budgets and receive very qualitative creative proposals from professionals of every nationality.“ Feedback: Brands’ opinion * P.S.: You can read full texts on the Testimonials page on www.BootB.com
  45. 46. ! & ? When do you start ! [email_address] ?

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