BootB - Unlimited Creativity

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The presentation of BootB - new revolutionary way to find the best possible creativity all around the planet fully online.

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  • BootB - Unlimited Creativity

    1. 2. Problem: how to find creative ideas? Company, which needs creative ideas
    2. 3. Problem: how to find creative ideas? Company, which needs creative ideas There are 2 ways . They are the same since the 19 th century when Advertising agencies were born:
    3. 4. Problem: how to find creative ideas? Company, which needs creative ideas ask 1 Agency that you choose to work for you 1 st way There are 2 ways . They are the same since the 19 th century when Advertising agencies were born:
    4. 5. Problem: how to find creative ideas? Company, which needs creative ideas ask 1 Agency that you choose to work for you ask 2 nd agency ask 3 rd agency ask 4 th agency to call a Pitch ask 5 th agency 1 st way 2 nd way There are 2 ways . They are the same since the 19 th century when Advertising agencies were born:
    5. 6. Problem: how to find creative ideas? Company, which needs creative ideas ask 1 Agency that you choose to work for you ask 2 nd agency ask 3 rd agency ask 4 th agency to call a Pitch ask 5 th agency 1 st way 2 nd way There are 2 ways . They are the same since the 19 th century when Advertising agencies were born: In the 21 st century , in the era of internet those 2 ways generate… “ Limited Creativity” :(
    6. 7. Solution: ask the world!
    7. 8. Solution: ask the world! Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1
    8. 9. Solution: ask the world! Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs & Publish their creative Solutions 2
    9. 10. Solution: ask the world! Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs & Publish their creative Solutions 2 Companies Choose and Catch the Best Solution 3
    10. 11. Solution: ask the world! Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs & Publish their creative Solutions 2 Companies Choose and Catch the Best Solution 3 Creatives Catch the budget appropriated by the Brand 4 $
    11. 12. Solution: ask the world! BootB = “Unlimited Creativity” ;) Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs & Publish their creative Solutions 2 Companies Choose and Catch the Best Solution 3 Creatives Catch the budget appropriated by the Brand 4 $
    12. 13. Why to use BootB: creative department
    13. 14. Why to use BootB: creative department CLUSTER 1: Creative talents (“wannabecreators” : )
    14. 15. Why to use BootB: creative department CLUSTER 2: Freelancers CLUSTER 1: Creative talents (“wannabecreators” : )
    15. 16. Why to use BootB: creative department CLUSTER 3: Professionals (working in Agencies) CLUSTER 2: Freelancers CLUSTER 1: Creative talents (“wannabecreators” : )
    16. 17. Why to use BootB: creative department CLUSTER 4: Agencies CLUSTER 3: Professionals (working in Agencies) CLUSTER 2: Freelancers CLUSTER 1: Creative talents (“wannabecreators” : )
    17. 18. Why to use BootB: creative department More than 10 000 Creative Sources from 118 countries . Do you know a more powerful creative department ? CLUSTER 4: Agencies CLUSTER 3: Professionals (working in Agencies) CLUSTER 2: Freelancers CLUSTER 1: Creative talents (“wannabecreators” : )
    18. 19. Why to use BootB: creative skills
    19. 20. Any challenge where creativity is the key success factor will be solved 4 main categories : Why to use BootB: creative skills
    20. 21. ATL (mass) ADVERTISING <ul><li>Web </li></ul><ul><li>Viral Ads </li></ul><ul><li>TVC </li></ul><ul><li>Prints </li></ul><ul><li>Outdoor </li></ul><ul><li>Radio </li></ul>Any challenge where creativity is the key success factor will be solved 4 main categories : Why to use BootB: creative skills
    21. 22. ATL (mass) ADVERTISING <ul><li>Promotion </li></ul><ul><li>PR </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Web </li></ul><ul><li>Viral Ads </li></ul><ul><li>TVC </li></ul><ul><li>Prints </li></ul><ul><li>Outdoor </li></ul><ul><li>Radio </li></ul>BTL (tailor-made) ADVERTISING Any challenge where creativity is the key success factor will be solved 4 main categories : Why to use BootB: creative skills
    22. 23. ATL (mass) ADVERTISING <ul><li>Brand </li></ul><ul><li>Logo </li></ul><ul><li>Packaging </li></ul><ul><li>Industrial </li></ul><ul><li>Interior </li></ul><ul><li>Fashion </li></ul><ul><li>Promotion </li></ul><ul><li>PR </li></ul><ul><li>Direct Marketing </li></ul>DESIGN <ul><li>Web </li></ul><ul><li>Viral Ads </li></ul><ul><li>TVC </li></ul><ul><li>Prints </li></ul><ul><li>Outdoor </li></ul><ul><li>Radio </li></ul>BTL (tailor-made) ADVERTISING Any challenge where creativity is the key success factor will be solved 4 main categories : Why to use BootB: creative skills
    23. 24. ATL (mass) ADVERTISING <ul><li>Brand </li></ul><ul><li>Logo </li></ul><ul><li>Packaging </li></ul><ul><li>Industrial </li></ul><ul><li>Interior </li></ul><ul><li>Fashion </li></ul><ul><li>Promotion </li></ul><ul><li>PR </li></ul><ul><li>Direct Marketing </li></ul>DESIGN <ul><li>Web </li></ul><ul><li>Viral Ads </li></ul><ul><li>TVC </li></ul><ul><li>Prints </li></ul><ul><li>Outdoor </li></ul><ul><li>Radio </li></ul>BTL (tailor-made) ADVERTISING <ul><li>Video </li></ul><ul><li>Photo </li></ul><ul><li>Copy writing </li></ul><ul><li>Entertainment </li></ul><ul><li>Business concept </li></ul>SPECIFIC CREATION Any challenge where creativity is the key success factor will be solved 4 main categories : Why to use BootB: creative skills
    24. 25. ATL (mass) ADVERTISING <ul><li>Brand </li></ul><ul><li>Logo </li></ul><ul><li>Packaging </li></ul><ul><li>Industrial </li></ul><ul><li>Interior </li></ul><ul><li>Fashion </li></ul><ul><li>Promotion </li></ul><ul><li>PR </li></ul><ul><li>Direct Marketing </li></ul>DESIGN <ul><li>Web </li></ul><ul><li>Viral Ads </li></ul><ul><li>TVC </li></ul><ul><li>Prints </li></ul><ul><li>Outdoor </li></ul><ul><li>Radio </li></ul>BTL (tailor-made) ADVERTISING <ul><li>Video </li></ul><ul><li>Photo </li></ul><ul><li>Copy writing </li></ul><ul><li>Entertainment </li></ul><ul><li>Business concept </li></ul>SPECIFIC CREATION Any challenge where creativity is the key success factor will be solved Try now to combine these 20 sub-categories . How many options for creation you have with us? :) 4 main categories : Why to use BootB: creative skills
    25. 26. Why to use BootB: simple process 100% ON-line
    26. 27. 1. register on www.BootB.com Why to use BootB: simple process 100% ON-line
    27. 28. 2. write your Brief online (using the 8-steps form) 1. Registration Why to use BootB: simple process 100% ON-line
    28. 29. 3. Make secure money transfer (choosing your preferable option from 3 available) 1. Registration 2. Briefing Why to use BootB: simple process 100% ON-line
    29. 30. 4. look through all Solutions 1. Registration 2. Briefing 3. Payment Why to use BootB: simple process 100% ON-line
    30. 31. 5. choose which Solution is the Best 1. Registration 2. Briefing 3. Payment 4. List of Solutions Why to use BootB: simple process 100% ON-line
    31. 32. 6. get Intellectual Property 1. Registration 2. Briefing 3. Payment 4. List of Solutions 5. Winner announcement Why to use BootB: simple process 100% ON-line
    32. 33. 1. Registration 2. Briefing 3. Payment 4. List of Solutions 5. Winner announcement 6. Assignment of IP Why to use BootB: simple process All you need is a computer with an internet connection ! 100% ON-line
    33. 34. How to use BootB: success factors x y z
    34. 35. X : The Brief . You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crystal clear and inspiring ! How to use BootB: success factors x y z
    35. 36. X : The Brief . You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crystal clear and inspiring ! How to use BootB: success factors x y z y : The Budget . You decide how much will the author of the best Solution get. (The minimum is $1000… only because of transaction costs :)
    36. 37. X : The Brief . You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crystal clear and inspiring ! How to use BootB: success factors x y z y : The Budget . You decide how much will the author of the best Solution get. (The minimum is $1000… only because of transaction costs :) z : The Timeframe . You define for how long Creators can submit their ideas in response to your Brief. (It can be from 7 to 180 days)
    37. 38. Adjust these variables in order to get the maximum ! X : The Brief . How to use BootB: success factors x y z y : The Budget . z : The Timeframe . Bureaucracy Creativity
    38. 39. Feedback: Brands’ opinion *
    39. 40. “ BootB holds fantastic potential to open an entire world of creative talent to companies that work with creativity as a core brand value.” Mads Nipper – Executive Vice President, Markets & Products Feedback: Brands’ opinion *
    40. 41. “ Usually you will be presented with 4 or 5 ideas - with BootB we had over 110 ! And for a global organization it is great to be able consider ideas that are truly from around the world .” Richard Beighton - Head of Fundraising Services, PSD Feedback: Brands’ opinion *
    41. 42. &quot;I liked BootB at first sight like I did with Ipod… It can become the next generation of creative tool . And we plan to use it magazine after magazine.&quot; Fabrizio D'Angelo - Head of International Feedback: Brands’ opinion *
    42. 43. “ Though this new marketplace we will get access to new creative tendencies, which will quickly and timely respond to our needs.“ Jérôme Saigot – Marketing Director Feedback: Brands’ opinion *
    43. 44. Tommaso M. Chiorino - CEO “ BootB allowed a local company like ours to optimize limited marketing budgets and receive very qualitative creative proposals from professionals of every nationality.“ Feedback: Brands’ opinion *
    44. 45. &quot;BootB holds fantastic potential to open an entire world of creative talent to companies that work with creativity as a core brand value.” “ Though this new marketplace we will get access to new creative tendencies, which will quickly and timely respond to our needs.“ “ Usually you will be presented with 4 or 5 ideas - with BootB we had over 110 ! And for a global organization it is great to be able consider ideas that are truly from around the world .” &quot;I liked BootB at first sight like I did with Ipod… It can become the next generation of creative tool . And we plan to use it magazine after magazine.&quot; Mads Nipper – Executive Vice President, Markets & Products Jérôme Saigot – Marketing Director Richard Beighton - Head of Fundraising Services, PSD Fabrizio D'Angelo - Head of International Tommaso M. Chiorino - CEO “ BootB allowed a local company like ours to optimize limited marketing budgets and receive very qualitative creative proposals from professionals of every nationality.“ Feedback: Brands’ opinion * P.S.: You can read full texts on the Testimonials page on www.BootB.com
    45. 46. ! & ? When do you start ! [email_address] ?

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