Promote and Sell on Facebook                    withGet the most out of yourFacebook Storefront
WHY OPENING A STOREFRONTON FACEBOOK?
Facebook in figures                                                               Age and Sex distribution      • More tha...
Fans and Brands       Facebook fan pages gives you the opportunity to aggregate your own community       around your offer...
What is f-Commerce ?F-Commerce is using Facebook as a platform forfacilitating shares, promotions and executingsales trans...
What can f-Commerce bring me ?You already have a retail siteThen f-commerce will be :    – A new and complementary distrib...
USE BOOSKETEFFICIENTLY
Customize your storeYour fans will feel more confident findingback your brand image on your Facebookpage.You can customize...
Provide a relevant content                                             Adapt your catalog to the context: your            ...
Write a detailed product entryA f-commerce store mustcomply to the same rules ofclarity as an e-commerce one.Provide a cle...
Highlight your key products                                Liven up your store and draw                                you...
Make the browsing easierThe less your fans have to click thebetter it is. Help them find what they’relooking for.For each ...
Restrict your store to your fans only                                  By restricting the access of your content’s        ...
Make the purchase availableOnce you got your fans’ attention, give themthe opportunity to end their visit purchasingproduc...
GIVE YOUR SHOP VISIBILITY
Get your fan Page readyAvoid using a user profile to build your community. Only fan  page provides you with the functional...
Create your community                A Facebook page without any fan is useless. Set yourself a                consistent ...
Use your wall to share your updates               Leverage your community and their personal networks: regularly          ...
Advertize                 Advertizing is a powerful tool to promote your store. It will give                 you extra vis...
ConclusionThere are 3 major aspects to take into account when you manage your f-commerce store:   –    Give a relevant pro...
Contact us:                        contact@boosket.com                      Follow us on :                     . Our blog ...
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FCommerce : Best Practices to promote and sell on facebook

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Facebook counts about 500 million active users, f-commerce seems to be an innovative way to reach your audience among this growing community through your product catalog.


But how does f-commerce work exactly? How do I open my store and promote it? How can I provide my fans a pleasant store? How can I increase my number of fans? How can I exchange with them? How can I convert them into buyers?

The Boosket team has made for you a best practices guide to help you to establish your store and set up your strategy. There are some points you should prioritize to get the most out of your store.

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FCommerce : Best Practices to promote and sell on facebook

  1. 1. Promote and Sell on Facebook withGet the most out of yourFacebook Storefront
  2. 2. WHY OPENING A STOREFRONTON FACEBOOK?
  3. 3. Facebook in figures Age and Sex distribution • More than 500 millions active users + 45 y.o 13-17 y.o 2,8 millions 3,4 millions 15% 17% • 50% sign in every day 35-44 y.o 2,9 millions 18-24 y.o • 1h a day is the average time a user 15% 5,1 millions spends on 25-34 y.o 5,1 millions 27% • 1 user has on average 130 contacts 26% • 90% of buyers trust their relatives’ and friends’ opinions Your audience is already on Facebook. Use the relevant tools to reach it.Sources : Facebook january 2011 – Médiamétrie december 2010 Create your store on Facebook with THE f-commerce solution.
  4. 4. Fans and Brands Facebook fan pages gives you the opportunity to aggregate your own community around your offer, hold a dialog and share with them. Fans show their support for the company by joining the community. At the same time they hope to be kept posted and receive discounts and promotions. They will become your offers’ best advocates : each one can act as a « medium » and give extra visibility to your offer through their network : – More than one user out of two feels closer and more receptive to the brand when he is fan of! – 84% of them are brand consumers – 92% would recommend them to their relatives – 67% spend money more online after getting recommendations from their online community of friends – Retail site visitors coming from Facebook have a transformation rate up to three times.Sources : econsultancy juin 2009 - Internet Retailer septembre 2010 Create your store on Facebook with THE f-commerce solution.
  5. 5. What is f-Commerce ?F-Commerce is using Facebook as a platform forfacilitating shares, promotions and executingsales transactions.To increase your visibility over Facebook, it’simportant to distance yourself from yourcompetitors.Through your catalog, Boosket helps you bring avaluable content to your Fan Page.Your objective: convert your visitors into activefans, and then into buyers. Credit : creativefeed Create your store on Facebook with THE f-commerce solution.
  6. 6. What can f-Commerce bring me ?You already have a retail siteThen f-commerce will be : – A new and complementary distribution channel – A corner giving you visibility on a medium that is pulling millions of users daily – A new way to drive traffic to your website – A place to organize event sales – A channel to recruit qualified prospects (email adresses, socio-démographic profiles, behaving habits …) – A place to discuss and exchange with your communityYou don’t have a retail site – Opening a shop on Facebook with Boosket will be the simplest, fastest and 100% free way to start selling on the Internet. Create your store on Facebook with THE f-commerce solution.
  7. 7. USE BOOSKETEFFICIENTLY
  8. 8. Customize your storeYour fans will feel more confident findingback your brand image on your Facebookpage.You can customize the header and thefooter, and the color of several elementscomposing your store.Leverage those elements to conveypertinent information : – Announce free shipping in your header – Display a special offer or a marketing catcher in your baseline – Link to your website for your fans to discover more products in your footer Create your store on Facebook with THE f-commerce solution.
  9. 9. Provide a relevant content Adapt your catalog to the context: your community spends a lot of time on FacebookPrivate sales -50% but they tend to pay less attention over time. Suggest a relevant offer featuring interesting Limited Edition products (discounts, exclusive offers…). You may offer to your fans a sample of your catalog and renew it frequently. The more your offer will be an event, the more you will bring your visitors to discover your store and share it. Exclusive By default, Boosket shows 9 products per page. Importing 1000 products displays more than 300 new collection pages! Don’t lose your customers. Create your store on Facebook with THE f-commerce solution.
  10. 10. Write a detailed product entryA f-commerce store mustcomply to the same rules ofclarity as an e-commerce one.Provide a clear title, the mostexhaustive description possible(materials, sizes, …), avoidwriting in caps and display aqualified picture of yourproduct. A zoom allows a detailled view of your product, for a maximal size of 800px by 600px Create your store on Facebook with THE f-commerce solution.
  11. 11. Highlight your key products Liven up your store and draw your visitor’s attention to your most valuable offer in your catalog. You can us a special highlighting among 4 different ones : – New – Best Buy – Featured – Sales and display your discounts.Create your store on Facebookwith THE f-commerce solution.
  12. 12. Make the browsing easierThe less your fans have to click thebetter it is. Help them find what they’relooking for.For each product, fill at least theattributes relative to category andbrand, also detail the best you can thesize or color attributes, and completethe product form with key words.These information will be used to buildyour store’s navigation menu . Create your store on Facebook with THE f-commerce solution.
  13. 13. Restrict your store to your fans only By restricting the access of your content’s store to your fans, they will feel special and you will make your catalog valuable. Besides recruiting new fans increases exponentially your visibility for less: each message you publish will be available to your fans’ newsfeed. If they happen to like or comment it, their friends will see it as well, and maybe their friends’ friends. Customize the picture that will be shown to non- fans, and use this space to announce the advantages to become one. Create your store on Facebook with THE f-commerce solution.
  14. 14. Make the purchase availableOnce you got your fans’ attention, give themthe opportunity to end their visit purchasingproducts available on your fan page.Thanks to a fully integrated purchasingprocess, your fan internet browsing is notinterrupted.Also, inventory control is made in real-time. Transaction is secure, fast, and easy thanks to Paypal, which also gives you the possibility to purchase with a credit card, without needing a paypal account. Create your store on Facebook with THE f-commerce solution.
  15. 15. GIVE YOUR SHOP VISIBILITY
  16. 16. Get your fan Page readyAvoid using a user profile to build your community. Only fan page provides you with the functionalities to create and monitor discussions. Fill in your information data (it will appear when sharing) and pick a good quality picture (a logo or a picture that illustrates your activity). To catch your fans’ attention, define a Custom tab name with a striking label (Incredible sales, Limited edition, Facebook exclusive deals, … ) As soon as you get 25 fans, choose an username for your page. It will ease your communication outside of Facebook with a clearer url (facebook.com/MyPagesname) Create your store on Facebook with THE f-commerce solution.
  17. 17. Create your community A Facebook page without any fan is useless. Set yourself a consistent goal about the community size you are willing to create. Start aggregating your already-existing audience to your new community: spread the word on your blog, on your e-commercesite or in your newsletter, and above all around you (contacts, friends, relatives).Thanks to the spreading process, each new fan becomes an advisor.Your fans must quickly understand the effective advantage they will get being part of your community Create your store on Facebook with THE f-commerce solution.
  18. 18. Use your wall to share your updates Leverage your community and their personal networks: regularly share information with the community. Use short messages to maximize the interactions, and then measure the aroused interest thanks to the statistics of each message. You can use your wall to: – Tease about your soon-opening store – Present a future offer or discount – Announce a catalog update Don’t forget to interact in a human way with your community. Avoid speech that sounds too commercial, too cold…And be ready: interactions on your wall are in real-time, and your fans will expect a lot of reactivity from you. Create your store on Facebook with THE f-commerce solution.
  19. 19. Advertize Advertizing is a powerful tool to promote your store. It will give you extra visibility on pages with the most traffic - newsfeed and profiles. The Facebook advertizing platform permits you to target a large audience accurately – by age, gender, location, hobbies…Start creating several ads over several targeted segments.Provide a clear and engaging message matching with your offers, and avoid using a logo as an image.Eventually you will be given the opportunity to analyze each ad performancesand then optimize your campaigns. Create your store on Facebook with THE f-commerce solution.
  20. 20. ConclusionThere are 3 major aspects to take into account when you manage your f-commerce store: – Give a relevant product offer – Provide a worthy benefit to your fans – Keep good relations with your community – Create a welcoming environmentYou will then be able to start working efficiently on reaching your goals: – Improve your image, notoriety, legitimity – Recruit fans – Promote and sell your products – Redirect traffic to your website … To extend the social experience brought to your catalog on your fan page, enhance your site with social plugins on Facebook (like button, sharing, comments … etc), and its social graph. You can then propose to your visitors a social way to browse your offer, according to their personnal networks tastes and habits. Create your store on Facebook with THE f-commerce solution.
  21. 21. Contact us: contact@boosket.com Follow us on : . Our blog : blog.boosket.com . Facebook : facebook.com/Boosket . Twitter : @boosketYou need a tailored service to suit your needs ? You want to go further with your Social Shopping andSocial Marketing strategies ?Our experts team is at your service to help you deploy an efficient Social Media Strategy, and aneffective offer on Facebook and on your website.
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