How to Align Your Business With More Customers Using the Internet
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How to Align Your Business With More Customers Using the Internet

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This presentation was created to give you some solid ideas of how to get your business seen by more potential customers.

This presentation was created to give you some solid ideas of how to get your business seen by more potential customers.

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How to Align Your Business With More Customers Using the Internet How to Align Your Business With More Customers Using the Internet Presentation Transcript

  • 10 Ways to Attract New Customers Using10 Ways to Attract New Customers Using the Internetthe Internet How to Align Your Biz with More CustomersHow to Align Your Biz with More Customers Brought to you by Erica LeggetteErica Leggette - Independent Web Professional and Consultant to Local Business Owners & Professionals-
  • ØMost Consumers Search for Local Products and Services Online ØApproximately 35% of All Internet Searches are LOCAL ØAlmost 250 Million Searches Performed Per Day on GOOGLE Alone ØOnline Marketing is Predicted to be 15% of All Media Ad Spending in 2013 Facts:Facts: About Today's Local ConsumersAbout Today's Local Consumers
  • Internet Technology is GREAT, But It Has Definitely Caused Problems for Some Local Businesses… Local Consumers are more internet savvy today than everLocal Consumers are more internet savvy today than ever before & it's onlybefore & it's only increasingincreasing!!
  • ØConsumers CHOOSE Online Searches Instead of Yellow Pages and Newspapers When Looking for Local Products & Services ØSome Businesses STILL CHOOSE to Spend Thousands of Dollars on Traditional Advertising Methods that Are No Longer Effective ØSome Businesses STILL CHOOSE to Not Invest in Online Marketing Methods ØSome Businesses STILL CHOOSE to Believe They Can Make It Without Innovating Here’s Why…Here’s Why…
  • Local Businesses are STRUGGLING to Get New and Repeat Customers While Expenses Keep On Rising & Profits Declining! And as a result…And as a result…
  • Here Are 10 WaysHere Are 10 Ways You Can Connect With Your Local Consumers Using The Internet
  • ØWork to Gain Better Search Engine Rankings ØSearch Engine Optimize Your Website Using On-Site Techniques ØSearch Engine Optimize Your Website Using Off-Site Techniques ØClaim, Verify, and Optimize Your Google Places Listing 1. Local SearchLocal Search Engine VisibilityEngine Visibility
  • ØA Professional, Clean Layout ØA Lead Capture System Integrated ØA Strong Call-To-Action ØFresh, Relevant Content (Blog / Articles) 2.2. Profitable WebsiteProfitable Website Your Website Should Have...
  • Ø Email Marketing is Cost-Effective, Automated, and Easy to Deliver Ø Email Marketing Helps You Build Trust and Credibility Ø Email Marketing Allows You to Generate Business on Auto-pilot 24/7 Ø Email Marketing Statistics are Simple to Track 3.3. Email MarketingEmail Marketing The Money Is In The LIST!
  • ØThere are Approximately 4 BILLION4 BILLION Mobile Users Worldwide ØBy 2014, “Mobile” Internet Usage is Expected to Exceed “Desktop PC” Internet Usage ØBusiness Websites MUST Be Mobile Optimized to Accommodate Mobile Internet Users ØUtilize Text Message Marketing to Promote and Connect with Your Local Audience 4.4. Mobile MarketingMobile Marketing
  • Ø Social Media Networking Sites Have Taken the Internet by Storm Ø Consumers Spend Time on Social Media Sites Every Single Day Ø Building Relationships Using Sites Such as Facebook , Twitter, LinkedIn, and YouTube is Crucial for Your Business 5.5. Social MediaSocial Media Hang Out With Your Customers and Prospects Online
  • Ø Online Videos Help You Develop Trust and Expert Status Ø Videos Run on Auto-pilot and Set You Apart from Your Competitors Ø Videos Increase Traffic to Your Website Ø Videos Increase Conversion Rates 6.6. Video MarketingVideo Marketing Online Videos are HOT!!!
  • Ø Write Keyword-Optimized Articles & Blog Posts Related to Your Industry Ø Write Keyword-Optimized Press Releases Ø Distribute Content to Online Directories to Drive Traffic Back to Your Website 7.7.Online Content Creation &Online Content Creation & DistributionDistribution The Internet Revolves Around CONTENT…
  • Ø A Bad Online Reputation Can Negatively Impact Your Business Ø Pay Attention to What is Being Said About Your Business Online Ø Respond Promptly and Handle All Negative Remarks Ø Implement Strategies to Build POSITIVE Reviews About Your Business 8.8. Online Reputation ManagementOnline Reputation Management Do You Know What People Say About Your Business Online?
  • Ø Classified Ad Sites are Free or Have a Very Low Cost Ø Craigslist is One of the Most Popular Online Classified Sites Ø Optimize Your Ads by Implementing Proper Keywords So They Show Up in the Search Engines Ø Add Images to Your Ads to Make Them More Attractive to Consumers 9.9. Online Classified AdsOnline Classified Ads
  • Ø Paid Online Advertising is An Effective Way to Gain More Exposure Ø Pay-Per-Click (PPC) is One of the Most Popular Paid Advertising Methods Ø Facebook Also Has a Paid Advertising Platform to Help You Gain More Exposure ……......this is just to name a fewthis is just to name a few 10.10. Paid Online AdvertisingPaid Online Advertising
  • Thank you for taking the time to view thisThank you for taking the time to view this presentation. I hope it gave you some insight onpresentation. I hope it gave you some insight on how you can improve your business.how you can improve your business. Erica LeggetteErica Leggette - Independent Web Professional and Consultant to Small Business Owners & Professionals- You can reach me at: EricaLeggette.com Contact Me Today! (478) 238-3165(478) 238-3165 ContactMe@EricaLeggette.comContactMe@EricaLeggette.com If you are interested in connecting and discussing in more detail ways your business can increase sales and exposure.... Now.....that's it for now folks! Stay tuned for future information!