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A lot has been said and done about mobile lately. But what is it exactly that makes mobile so special? And how can advertisers leverage the uniqueness of mobile devices and deliver true added value to

A lot has been said and done about mobile lately. But what is it exactly that makes mobile so special? And how can advertisers leverage the uniqueness of mobile devices and deliver true added value to their customers? A presentation by Glenn Van Hoof and Nikolas Sterck for Arteveldehogeschool Gent.

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