Who is the next generation of volunteers version 4.0 January 2013


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Revised presentation on how not for profits can encourage volunteer activity by generation x and y while retaining boomers.

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Who is the next generation of volunteers version 4.0 January 2013

  1. 1. Who is the NextGeneration of BM2B - Matching Talent to NeedVolunteers?The Demographic Effect 1
  2. 2. Aging of our Population BM2B - Matching Talent to Need2
  3. 3. Today’s Demographic Workplace (%) 4040 BM2B - Matching Talent to Need 25 3020 5 0 Traditionalists Boomers Gen X Gen Y 3
  4. 4. 2020 Demographic Workplace (%) 60 50 BM2B - Matching Talent to Need 40 22 20 20 1 0 7 4
  5. 5. The Boomer Demographic Active Volunteers Boomer CohortHighly educated Highly educatedGood economic situation Good economic situation but are looking after aging parents BM2B - Matching Talent to NeedHealthy Healthy and fit lifestyleEmployed Working past retirement ageGeographically stable Clustered in metropolitan areasComputer use Significant technology useFocused on others Self indulgent, self reliantSense of duty and obligation Social interactions drive activityExtra free time Travel, hobbies, other interests 5
  6. 6. Today’s Volunteer Demographic (%) 36 40 29 35 30 18 16 25 BM2B - Matching Talent to Need 20 15 10 5 0 6
  7. 7. 2020 Volunteer Demographic (%) - Prediction 40 35 30 25 20 15 BM2B - Matching Talent to Need 2010 10 5 2020 0 7
  8. 8. The Volunteer Leaders’ Homework• Gain a sound understanding of the generations in your organization – research – and what attracts their community interest BM2B - Matching Talent to Need• Evaluate the differences and similarities and develop an appreciation for both – knowledge• Workshop how your organization needs to “reimagine itself” to keep Boomers engaged and recruit Generations X & Y 8
  9. 9. Expectations – Cohort Comparison Traditionalists Boomers Gen X Gen YLoyal, respect Competitive Self-reliance Everyone is equalauthorityFocused on Optimistic, team- Sceptical, career- Self importance,common goals oriented oriented loyalty to others BM2B - Matching Talent to NeedFocused on Results focus Results focus with Hard work &performing fun career aspirationsCompensated for Reward for results Reward for Seek rapid successdoing job outcomesPut aside their own Live to work Work to live Sense ofneeds for company. community, workJob security is part of life 9
  10. 10. Communication Preferences – Cohort Comparison Traditionalists Boomer Gen X Gen YFormal Semi-Formal Irreverent Fun, eye-catchingSignificant Not connected Networking, Interactive, BM2B - Matching Talent to Needtechnology technologically, multi-processing global-minded,changes. Prefer face to face reigns connections, always connectedto connect face to – local network offace (formal) connections connections From Face to Face to Facebook 10
  11. 11. Attracting the Different Cohorts Boomers Generation X Generation YStable, mature volunteer See themselves as Just making its way into relatively young the world as adultsBring expertise & skills Care most about helping Computer savvy BM2B - Matching Talent to Need out in educational settingsJust as active as before Want to be involved in Very pack-oriented their children’s livesLooking to replace work Independent as ‘latchwith a cause they are key kids’passionate aboutLeaders in their Prefer ‘hassle-free’professional lives environments 11Enjoy variety
  12. 12. Attracting the Different Cohorts BoomersStable, mature volunteerBring expertise & skills Tutoring, teaching , mentoringJust as active as before BM2B - Matching Talent to NeedLooking to replace workwith a cause they are Fundraising, Professional Servicespassionate aboutLeaders in theirprofessional lives Social Interactions,Enjoy variety Relationships, Multi Tasks 12
  13. 13. Attracting the Different Cohorts Generation XSee themselves asrelatively young Education and SchoolsCare most about helpingout in educational BM2B - Matching Talent to NeedsettingsWant to be involved in Volunteering as a Familytheir children’s livesIndependent as ‘latchkey kids’Prefer ‘hassle-free’ Be their own ‘boss’environments 13
  14. 14. Attracting the Different Cohorts Generation Y Technology strengthsJust making its way intothe world as adults BM2B - Matching Talent to NeedComputer savvy Recruit through Social MediaVery pack-oriented Group Activities 14
  15. 15. The 2020 Volunteer Strategy• Define the composition of current volunteer group – demographics, expertise, competence, capability• Workshop future of: • Organization Strategies, Culture and Values • Organization structure, technology BM2B - Matching Talent to Need • Funding • Partnerships• Define your leadership values – which ones remain? Which ones can be altered or deleted?• Develop a plan for “reimagining” your organization with goals to increase participation rate of boomers and attracting and retaining Generation X and Y 15
  16. 16. What to do First1. Review the demographic makeup of your organization BM2B - Matching Talent to Need2. Identify your ‘target market’ of volunteers from each cohort3. Assess your current volunteer leaders as potential coaches/mentors for emerging leaders 16
  17. 17. Start your planning processNOW!‘Reimagine’ to capture BM2B - Matching Talent to Needboomers’ interest and timeas well as build yourvolunteer force for thefuture. 17
  18. 18. Who is the NextGeneration of BM2B - Matching Talent to NeedVolunteers?The Demographic Effect 18