Who are the next generation of volunteers version 1.0


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As Boomers age and retire, volunteer organizations look to them to bulk up their ranks, but this may not be the case. This presentation discusses the demographic makeup of our society and the implications for volunteering into 2020 and beyond.

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Who are the next generation of volunteers version 1.0

  1. 1. Who are the NextGeneration of BM2B - Matching Talent to NeedVolunteers?Using Demographics for Attraction and Retention 1
  2. 2. Aging of our Population BM2B - Matching Talent to Need2
  3. 3. Today’s Demographic Workplace (%) 4040 BM2B - Matching Talent to Need 25 3020 5 0 Traditionalists Boomers Gen X Gen Y 3
  4. 4. 2020 Demographic Workplace (%) 60 50 BM2B - Matching Talent to Need 40 22 20 20 1 0 7 4
  5. 5. Today’s Volunteer Demographic (%) 36 40 29 35 30 18 16 25 BM2B - Matching Talent to Need 20 15 10 5 0 5
  6. 6. The Boomer Demographic Active Volunteers Boomer CohortHighly educated Highly educatedGood economic situation Good economic situation but are looking after aging parents BM2B - Matching Talent to NeedHealthy Healthy and fit lifestyleEmployed Working past retirement ageGeographically stable Clustered in metropolitan areasComputer use Significant technology useFocused on others Self indulgent, self reliantSense of duty and obligation Social interactions drive activityExtra free time Travel, hobbies, other interests 6
  7. 7. 2020 Volunteer Demographic (%) - Prediction 40 35 30 25 20 15 BM2B - Matching Talent to Need 2010 10 5 2020 0 7
  8. 8. The Volunteer Leaders’ Homework• Gain a sound understanding of the generations in your organization – research – and what attracts their community interest BM2B - Matching Talent to Need• Evaluate the differences and similarities and develop an appreciation for both – knowledge• Workshop how your organization needs to “reimagine itself” to keep boomers engaged and recruit Generations X & Y 8
  9. 9. Expectations – Cohort Comparison Blueprint Traditionalists Boomers Gen X/YOrganizational Competitive Self-reliance Everyone is equalStrategiesOrganizational Optimistic, team- Sceptical, career- Self importance,Structure oriented oriented loyalty to others BM2B - Matching Talent to NeedOrganizational Results focus Results focus with Hard work &Resources fun career aspirationsTechnology Reward for results Reward for Seek rapid outcomes successOrganizational Seek promotion & Achieve work/life Sense ofPartnerships career growth – balance community, work job security is part of lifeCulture & Values 9
  10. 10. Communication Preferences – Cohort Comparison Traditionalists Boomer Gen X Gen YFormal Semi-Formal Irreverent Fun, eye-catchingSignificant Not connected Networking, Interactive, BM2B - Matching Talent to Needtechnology technologically, multi-processing global-minded,changes. Prefer face to face reigns connections, always connectedto connect face to – local network offace (formal) connections connections From Face to Face to Facebook 10
  11. 11. The 2020 Volunteer Strategy• Define the composition of your current workforce or volunteer group – demographics, expertise, competence, capability• Research ‘next’ practices• Workshop future of: • Organization Strategies, Culture and Values • Organization structure, technology • Funding BM2B - Matching Talent to Need • Partnerships• Define your leadership values – which ones remain? Which ones can be altered or deleted?• Develop a plan for “reimagining” your organization with goals to increase participation rate of boomers and attracting and retaining Generation X and YOpen the demographic gift - optimize generational preferences and life experiences 11
  12. 12. Attracting the Different Cohorts Boomers Generation X Generation YStable, mature volunteer See themselves as Just making its way into relatively young the world as adultsBring expertise & skills Care most about helping Computer savvy BM2B - Matching Talent to Need out in educational settingsJust as active as before Want to be involved in Very pack-oriented their children’s livesLooking to replace work Independent as ‘latchwith a cause they are key kids’passionate aboutLeaders in their Prefer ‘hassle-free’professional lives environments 12Enjoy variety
  13. 13. The 2020 Volunteer Process1. Research ‘next’ practices2. Evaluate current competency and future leadership capability3. Establish team to workshop “reimagination” of your organization BM2B - Matching Talent to Need4. Conduct your workshop5. Build development plans to implement changes6. Develop a “Next Generation of Volunteers” program7. Build social and traditional marketing plans8. Implement plans9. Evaluate performance10. Reward and recognize your volunteer team. 13
  14. 14. What to do First1. Review the demographic makeup of your organization BM2B - Matching Talent to Need2. Identify your ‘target market’ of volunteers from each cohort3. Assess your current volunteer leaders as potential coaches/mentors for emerging leaders 14
  15. 15. Start your planning process NOW!‘Demographic gift’ needs to be openedand utilized if it is to provide value. BM2B - Matching Talent to NeedMake sure your organization ‘reimagines itself’ tocapture boomers’ interest and time as well as buildvolunteer force for the future. 15
  16. 16. Who are the NextGeneration of BM2B - Matching Talent to NeedVolunteers?Using Demographics for Attraction and Retention 16